Build a profile for every user who visits your app, storing demographic data (gender, age, location) along with all their app and website interactions, campaign visits, and transaction history. This helps you devise a user-centric app strategy and maintain a comprehensive user database at the same time.
As you build complete user profiles, you gain the ability to create segments based on specific profile data that you define. For example: build a segment of all users who like Korean movies, or who live in Chicago. Now you can create a campaign that’s customized to their tastes or locations.
Higher CTR with ab testing
Reduction in new user churn
Increase in week 3 retenion rates
Improvement in average CTRs with personalization
With event-centric campaigns
Using data-based insights from Pivots
Increased Campaign CTRs
Increase in 90-Day Retention Rate
Increase in MAUs