Product Behavioral Analytics Rich User Profiles

Know Your Users

Rich User Profiles

Get a deeper understanding of your users as they interact with your app.

Customer Data Platform
unified customer profile

Develop a Unified Customer Experience

Build a profile for every user who visits your app, storing demographic data (gender, age, location) along with all their app and website interactions, campaign visits, and transaction history. This helps you devise a user-centric app strategy and maintain a comprehensive user database at the same time.

Inform Omnichannel Campaign Strategy with Profile Data

With detailed user profiles, you have the data to reach your customers at the right time and on their preferred channels. Now create differentiated omnichannel campaigns to engage your users with advanced trigger-based messaging.
online offline data sources
user engagement strategy

Build Better Segments via User Profiles

As you build complete user profiles, you gain the ability to create segments based on specific profile data that you define. For example: build a segment of all users who like Korean movies, or who live in Chicago. Now you can create a campaign that’s customized to their tastes or locations.

Identify the Same User Across Devices

With CleverTap’s Unified Profiles, you gain a single view of your users across all their devices. Discover how customers are using multiple devices to access your product or service.
  • Provide a consistent brand experience across devices
  • Gain an accurate view of usage – no more double counting the same user
  • Deliver personalized content to all their devices
omnichannel marketing campaign

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study