Product Behavioral Analytics Rich User Profiles

Know Your Users

Rich User Profiles

Get a deeper understanding of your users as they interact with your app.

Customer Data Platform
unified customer profile

Develop a Unified Customer Experience

Build a profile for every user who visits your app, storing demographic data (gender, age, location) along with all their app and website interactions, campaign visits, and transaction history. This helps you devise a user-centric app strategy and maintain a comprehensive user database at the same time.

Inform Omnichannel Campaign Strategy with Profile Data

With detailed user profiles, you have the data to reach your customers at the right time and on their preferred channels. Now create differentiated omnichannel campaigns to engage your users with advanced trigger-based messaging.
online offline data sources
user engagement strategy

Build Better Segments via User Profiles

As you build complete user profiles, you gain the ability to create segments based on specific profile data that you define. For example: build a segment of all users who like Korean movies, or who live in Chicago. Now you can create a campaign that’s customized to their tastes or locations.

Identify the Same User Across Devices

With CleverTap’s Unified Profiles, you gain a single view of your users across all their devices. Discover how customers are using multiple devices to access your product or service.
  • Provide a consistent brand experience across devices
  • Gain an accurate view of usage – no more double counting the same user
  • Deliver personalized content to all their devices
omnichannel marketing campaign

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study