Why personalize? Because it works.

A personalized message reflects who a user is and what activity she’s performed in your app.

In contrast to a generic broadcast message that sends everyone the same content at the same time, personalization let’s you tailor notifications so they becomes an extension of the core product experience.

Targeted messages that arrive in context get up to 5x the click through rates than the one-size-fits-all kind. And a personalized experience results in higher engagement and retention rates among users.


We create a rich profile for every one of your users

Using the profile data, you can create dynamic messages built for every individual.

Address the user by name


Reflect the user’s recent activity


Include a deep link or custom key value
pair to take a user to a specific page


Explore more features

Start exploring the CleverTap dashboard for free

Basic integration takes 10 mins

awesome customers
1.5+ Billion
events processed per day
150+ Million
messages sent per day
450+ Million
device installs