Why personalize? Because it works!
Instead of a generic broadcast message that sends everyone the same content at the same time, personalization lets you tailor notifications so they become an extension of your core product experience.
Based on the demography and geography of the user
Tied to historic and current app/web activity
Use Deep Links to personalize the user experience
Use personalized deep links to send users directly to a specific screen in your app. For example, you can directly send the user to the next episode of a video series they have previously watched.