A personalized message reflects who a user is and what activity she’s performed in your app.
In contrast to a generic broadcast message that sends everyone the same content at the same time, personalization let’s you tailor notifications so they becomes an extension of the core product experience.
Targeted messages that arrive in context get up to 5x the click through rates than the one-size-fits-all kind. And a personalized experience results in higher engagement and retention rates among users.
Using the profile data, you can create dynamic messages built for every individual.