With Funnels, Uncover Your App Drop-offs
and Increase Conversions

Track user flows and drop off points in your app with funnel analysis.

CleverTap Funnel Reports

Why are Funnels Important to Marketers?

Funnels allow you to identify how users navigate your app and where they drop off before reaching a conversion step. They help you plot a series of actions performed by the user and answer critical questions such as:
  • Where are we losing most of our customers once they sign up?
  • How long do my users take to upgrade?
  • What do users do after playing a song?
Funnel analysis can be critical if you want to create an effective onboarding flow or track where your users drop off in their purchase journey. A standard conversion funnel for an online food delivery app may look like this:
Funnel Reports for Marketers
CleverTap Funnel Analysis by User Segments

Funnel Analysis by User Segments

Different users tend to follow different conversion paths. Do users acquired from Facebook convert faster than organic ones? Do users with a promotion code purchase more than the others?

CleverTap Funnels allow you to restrict your analysis to specific user segments so you can create the most optimal funnels. Use a combination of behaviors and user properties to identify your most valuable conversion paths.

Split Funnels & Compare App User Behavior

Split funnels by any event property or profile property to quickly compare user paths across geographies, product categories, technographics and much more.

Are Android users more likely to make a purchase? Do users in Asia convert faster than those in Europe?

Identifying custom properties to compare drop offs can be valuable to your growth strategy. You can even customize the conversion window for a better view of your conversion points.
Customize CleverTap Funnel Reports
Analyze Time Between User Actions using Funnels

Analyze Time Taken Between User Actions

How long does it take to move a user toward conversion? Track the time between various critical user actions and trigger messages based on KPIs that matter. Reduce user drop offs by engaging customers with the right message, at the right time, and at the right step in the mobile marketing funnel.

Look at Time-Bound Trends
Analyze how long it takes users to complete actions and find the optimal times for communication.

Find Segments More Likely to Convert
Look at users who are more successful at certain steps so you know whom to target in the future.

Optimize Funnel Analysis with Flows

CleverTap Flows is an effective way to augment your funnel analysis. Flows allows you to isolate all possible ways in which your customers navigate in your app from a given point.

It helps you determine the exact customer journeys that lead to conversions or drop offs by taking the guesswork out of the plotting the critical steps in your analysis. You can use Flows to determine everything from stickiness of your app to effectiveness of your marketing campaigns.
Optimize User Journers with CleverTap Funnels

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study