Bringing a Paradigm Shift in Customer Lifecycle Management with ML
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
Agenda
In the Webinar, we will explore
- Why it is critical to consider current customer’s lifecycle stage for relevant and personalized communication
- Why using recency and frequency of your customers interactions is the best way to segment users into actionable lifecycle stages
- What actions are optimal for each lifecycle stage — for example whom to run your loyalty programs for, whom to re-engage and whom to target as your best advocates
Panelists
Sunil Thomas
CEO & Co-founder
Sunil is a technologist and drives CleverTap’s strategic vision while also managing investor relations. He has previously held CTO roles at startups and companies like Network18 and Infospace Inc.
Kevin Karnes
Director of Marketing
Kevin is a well-known marketing strategist and entrepreneur responsible for growing some of the hottest technology companies in Silicon Valley. He is currently the Director of Marketing at CleverTap.
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