Webinar:
Bringing a Paradigm Shift in Customer Lifecycle Management with ML

For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.

With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.