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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
Best practices for engaging your app users with iOS push notifications Push notifications are an important tool to re-engage users
"If you’re tracking too many things, you're really not tracking anything", I overheard someone at the office say. I thought
See what showed up fresh off the oven - a video demo of CleverTap by our very own Paul Brody. He
As we ventured into in-app notifications for our customers, we decided to render pure HTML and CSS inside Android's WebView,
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