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    • CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years
    Marketing Strategies

    CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

    To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

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    Small Things Matter: Making Remote Work Succeed
    CleverTap

    Small Things Matter: Making Remote Work Succeed

    What started as a temporary work from home or shelter in place situation has continued for well over four months,

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    Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing
    Marketing Strategies

    Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

    “May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

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    Written by: Shivkumar M
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    Real-Time Insights to Navigate Uncertainty
    Data and Analytics

    Real-Time Insights to Navigate Uncertainty

    You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

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    Written by: Shivkumar M
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    Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]
    Marketing Strategies

    Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

    Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

    Mrinal Parekh
    Written by: Mrinal Parekh
    Published on: 21 May, 2020
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    How Expert Marketers in Southeast Asia are Overcoming Business Challenges
    Marketing Strategies

    How Expert Marketers in Southeast Asia are Overcoming Business Challenges

    A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

    Mrinal Parekh
    Written by: Mrinal Parekh
    Published on: 20 May, 2020
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    4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19
    Customer Engagement

    4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

    Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

    Mrinal Parekh
    Written by: Mrinal Parekh
    Published on: 12 May, 2020
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