Marketing Strategies

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

Written by: Shivkumar M
Published on: 31 May, 2022
CleverTap

Small Things Matter: Making Remote Work Succeed

What started as a temporary work from home or shelter in place situation has continued for well over four months,

Written by: Mrinal Parekh
Published on: 19 Aug, 2020
Marketing Strategies

Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

Written by: Shivkumar M
Published on: 09 Jun, 2020
Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020

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