Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
CleverTap and WebEngage are two of the popular customer engagement platforms, each offering robust capabilities to level up how brands interact with their users and boost business growth and value. This blog provides a detailed comparison of their features and capabilities, and why CleverTap is the right fit for your business.
CleverTap is the leading all-in-one customer engagement platform that enables brands to efficiently segment their audience, personalize their messaging, experiment and optimize their campaigns, gain actionable insights from customer data, and much more to unlock limitless customer lifetime value. The platform is powered by TesseractDBTM– the industry-leading database purpose-built for customer engagement, offering speed and cost efficiency at scale.
WebEngage is a customer engagement platform that helps businesses deliver personalized experiences to their users at scale. Its solution includes a customer data and analytics platform, an engagement layer with a multi-channel journey builder, and a personalization engine that helps improve conversion across channels.
CleverTap began its journey to transform the customer engagement (CE) landscape in 2014 with an all-in-one platform that addressed diverse aspects of the end-to-end CE lifecycle, including customer data and activation, customer relationship management, customer engagement management, and marketing, customer, and product analytics.
Toward that goal, it has built a comprehensive platform that offers unparalleled capabilities for segmentation and personalization, omnichannel experience, customer data and analytics, experimentation and optimization, AI-powered capabilities, and more.
Here’s what sets CleverTap apart from other customer engagement platform providers:
Let’s look at how CleverTap’s features compare with those offered by WebEngage.
| Product Features | CleverTap | WebEngage |
| Segmentation | Allows segmenting the target audience by behavior (past behavior, live segments, and common properties), intent, RFM (recency, frequency, and monetary analysis), and custom list. | Allows static (CSV and list uploads, and event-based), live, and RFM segmentation. It also enables marketers to create micro-segments based on real-time user data. |
| Personalization | Enables delivering hyper-personalized, 1:1 customer experiences in real time and with precision targeting. | Helps deliver personalized experiences across the website and app with contextual pop-ups and notifications. |
| Omnichannel Experience | Helps deliver a truly omnichannel experience with a robust channel mix, including Push, Email, App Inbox, In-App, SMS, WhatsApp, Web Messaging, and more. | Supports omnichannel engagement with a comprehensive channel mix, comprising of email, mobile and web push, WhatsApp, Google Ads, Facebook Ads, SMS, and RCS. |
| Data and Analytics | Provides increased data granularity with 7x data points and a limitless look-back period with TesseractDB. | Provides customers the option to choose from 7, 15, 30, 45, and 60-day look-back period for engagement score. The default lookback period for Relays is 1 month. |
| Experimentation and Optimization | Enables refining campaigns with continuous testing, including running A/B tests on multiple campaign elements, AI-powered experimentation, and more | Enables fine-tuning campaigns with campaign variations and multivariate testing. |
| AI Capabilities | Its proprietary AI engine, Clever.AI, helps level up customer engagement strategies by providing real-time, empathetic, and actionable insights. | Helps leverage Gen AI to craft compelling, tailored content at scale. |
| Integrations | Offers robust capabilities for third-party integrations across analytics, data warehouse, dynamic content, e-commerce, imports, workflow automation, email, payments, and many more areas. | Enables to easily connect with 50+ global technology partners and import data from third-party sources. |
It has a very flexible and transparent pricing model to help businesses grow. It comprises of:
It offers various packages, which can be customized to meet unique business requirements. It includes (according to the details on G2.com):
Pricing details for each of the plans are available on request.
Based on customer reviews on leading review platforms for software and enterprise solutions, CleverTap’s customer support is highly responsive and helpful. A customer organization belonging to the retail industry wrote, “…The customer support team along with CSMs are very responsive and quickly resolve our queries.”
Another belonging to the service industry wrote, “… I would like to mention that the support team is exceptional at all stages, from expert technical support to business strategic advice. The team goes above and beyond.”
Based on customer reviews on leading review platforms, WebEngage’s support team is very responsive and knowledgeable. A customer belonging to the finance industry wrote, “…We had a good experience with onboarding and setup of this software”. Another belonging to a mid-market organization wrote, “Support team is always ready to assist in any escalated issues.”
As per the Forrester Total Economic Impact™ (TEI) Study, commissioned by CleverTap in 2023, CleverTap customers saw a 561% ROI – one of the highest for not only customer engagement platforms but across all software-as-a-service (SaaS) providers.
CleverTap clearly stands out as the go-to choice for customer engagement and retention platforms. The reasons are many – from its proprietary world’s first purpose-built database for customer engagement and retention, unmatched capabilities, promising product innovation roadmap, proliferating customer community, and strong analyst recognition, to positive customer reviews, and beyond.
Today, more than 2,000 brands trust CleverTap to help them build and deliver personalized experiences to their customers and nurture lasting relationships.
There are a plethora of customer engagement platforms available in the market today, making the process of finding the right platform for your business a daunting task. As a best practice, you should first identify the use cases that are unique to your business, determine the core capabilities that you seek in the solution, and then start the process of finding the right fit by demoing various platforms, comparing the ROI, and more.
Make a well-informed decision based on features, pricing, ROI, and support offered by the various tools. If you want to take a look at other customer engagement platforms, read this blog that provides a detailed overview of 15 providers, Choosing Among the Best Customer Engagement Platforms.
