Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023
Ecommerce and Retail

How Long Does It Take to Convert Your Ecommerce App Users?

According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

Written by: Shivkumar M
Published on: 09 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023
Ecommerce and Retail

How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization

“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti

Written by: Sony Shetty
Published on: 17 Nov, 2022
Ecommerce and Retail

How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant

Written by: Sony Shetty
Published on: 03 Nov, 2022
Ecommerce and Retail

What Is MCommerce? Understanding Retail’s Next Seismic Shift

The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years

Written by: Subharun Mukherjee
Published on: 28 Apr, 2022
Ecommerce and Retail

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full

Written by: Subharun Mukherjee
Published on: 29 Mar, 2022
Ecommerce and Retail

The Experience Economy is Upon Us – Are You Ready For It?

With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

Written by: Subharun Mukherjee
Published on: 21 Feb, 2022
Ecommerce and Retail

8 Ways Savvy Retailers Get Ecommerce Personalization Right

If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you

Written by: Shivkumar M
Published on: 01 Feb, 2022
Ecommerce and Retail

NRF 2022: The Future of Retail is Here

After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF

Written by: Shivkumar M
Published on: 13 Jan, 2022

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