CleverAI

The Four Types of AI Agents Every Marketing Team Needs

Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale

Written by: Subharun Mukherjee
Published on: 18 Aug, 2025
CleverAI

AI: The Experience Revolution in Customer Engagement

The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers

Written by: Subharun Mukherjee
Published on: 12 Aug, 2025
CleverAI

What’s an AI Assistant, Agent, and Operator – Explained

"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just

Written by: Subharun Mukherjee
Published on: 11 Aug, 2025
CleverAI

Tenets of Trust, Intelligence, and ROI: Inside CleverTap’s AI Principles

From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

Written by: Anand Jain
Published on: 11 Aug, 2025

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