CleverAI

How AI is Changing Marketing Teams

Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers

Written by: Agnishwar Banerjee
Published on: 22 Aug, 2025
CleverAI

A Marketer’s Guide to Data Governance in the Age of AI

In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from

Written by: Jacob Joseph
Published on: 21 Aug, 2025
CleverAI

Guardrails for AI: A Marketer’s Guide to Governing AI Systems

AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous

Written by: Agnishwar Banerjee
Published on: 19 Aug, 2025
CleverAI

The Four Types of AI Agents Every Marketing Team Needs

Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale

Written by: Subharun Mukherjee
Published on: 18 Aug, 2025
CleverAI

AI: The Experience Revolution in Customer Engagement

The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers

Written by: Subharun Mukherjee
Published on: 12 Aug, 2025
CleverAI

What’s an AI Assistant, Agent, and Operator – Explained

"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just

Written by: Subharun Mukherjee
Published on: 11 Aug, 2025
CleverAI

Tenets of Trust, Intelligence, and ROI: Inside CleverTap’s AI Principles

From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

Written by: Anand Jain
Published on: 11 Aug, 2025

Please enter a valid work email

Free Customer Engagement Guides