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Leads product management.Expert in Marketing Analytics & Engagement platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
SMS marketing is a critical channel for brands seeking direct, high-impact customer engagement, and e-commerce businesses are leading the charge.
Email marketing offers a high return on investment (ROI) of $36 for every dollar spent. 42% of people use mobile
Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in
Discover how CleverTap’s Message Archiving ensures compliance with trust-led messaging, end-to-end encryption, and safeguards communications. Privacy compliance isn’t just a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
