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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Timing can make or break the effectiveness of push notifications. This guide explores the best times to send push notifications
Banking push notifications help banks notify their customers with real-time alerts, security updates, and personalized communications. This blog discusses the
What is a Personalization Engine? A personalization engine is an advanced software designed to customize content, products, and experiences to
Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user
Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these
Personalized email marketing is a strategy that uses customer data to deliver targeted and relevant content to their inbox. Learn
In the hyper-competitive 2024 marketplace, keeping customers captivated is both an art and a science. Learn why customer engagement is
With billions of users worldwide, WhatsApp is a platform brands can't afford to ignore. Get the inside track on the
Imagine having a conversation with a brand that knows your preferences like a close friend would. Here’s how personalization engines
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and
Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,
Free Customer Engagement Guides
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