Marketing Strategies

Dennis Mink of Liftoff on How to Build Massive Value by Turning Customers Into Heroes

When Dennis Mink, Chief Marketing Officer of Liftoff, talks about how clients have reacted to Liftoff’s Mobile Heroes program—a platform

Written by: Sony Shetty
Published on: 25 Oct, 2022
CleverTap

CTzen Stories: Swadha Sharma – Success Awaits at the End of Your Comfort Zone

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Swadha Sharma
Published on: 25 Oct, 2022
Customer Engagement

How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew

Written by: Sony Shetty
Published on: 19 Oct, 2022
Marketing Strategies

Improving UX with Multichannel Marketing

Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

Written by: Subharun Mukherjee
Published on: 18 Oct, 2022
Journeys

How Press Sports Found a Winning Formula by Helping Athletes Shine

Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with

Written by: Sony Shetty
Published on: 14 Oct, 2022
CleverTap

CTzen Stories: Marc-Antoine Hager – Life is a ‘Circle of Happiness’

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Marc-Antoine Hager
Published on: 12 Oct, 2022
Financial Services

Lessons From the Fintech and BFSI Masterclass by BharatPe and ICICI Bank

Fintech (financial technology) is an exciting and ever-evolving industry. As digital payments become increasingly popular, there’s been an increased demand

Written by: Niddhi Shah
Published on: 03 Oct, 2022
CleverTap

CTzen Stories: Arpita Porwal – Give Me Wings, Believe in Me – and Watch Me Fly! 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Arpita Porwal
Published on: 27 Sep, 2022
CleverTap

G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization

The shiny new badges from the G2 Fall 2022 report are out. And CleverTap is named as a global Leader

Written by: Shivkumar M
Published on: 23 Sep, 2022
Data and Analytics

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

Written by: Subharun Mukherjee
Published on: 21 Sep, 2022
Customer Engagement

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

Written by: Sony Shetty
Published on: 20 Sep, 2022
Financial Services

How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

Written by: Sony Shetty
Published on: 15 Sep, 2022

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