Top 15 OneSignal Alternatives and Competitors

Looking for a strong alternative to OneSignal? We’ve reviewed the top OneSignal competitors to help you find the best platform to enhance your user engagement and drive results.

OneSignal is a customer engagement platform that simplifies cross-channel communication and boosts user interaction. It empowers marketing teams to engage audiences throughout the customer lifecycle with minimal engineering involvement, making it ideal for businesses aiming to streamline their marketing strategies.

If you’re searching for features that align more closely with your customer engagement goals—like advanced targeting, flexible pricing, or deeper insights—consider exploring alternatives to OneSignal. The right platform can sharpen your messaging strategy, improve user engagement, and drive better conversions.

In this article, you’ll discover:

• A curated list of OneSignal alternatives tailored to diverse business needs
• Key features, usage insights, and top benefits of each platform

Let’s dive in and explore which customer engagement platform might help you achieve your engagement goals.

1. CleverTap

For businesses seeking more than basic push notifications, CleverTap stands out as a sophisticated, enterprise-level alternative to OneSignal. While OneSignal provides a solid foundation for push notifications, CleverTap is an all-in-one customer engagement platform, designed for companies that prioritize customer retention, personalized messaging, and data-driven engagement. 

Key Features

• RenderMax Technology: CleverTap’s proprietary RenderMax technology boosts notification render rates by up to 90%, ensuring messages reach users at the right moment—a feature unmatched by OneSignal’s basic delivery capabilities.
• Omnichannel Messaging: CleverTap enables push, SMS, email, and in-app messaging from one platform, allowing brands to reach users across multiple channels. OneSignal, by comparison, focuses primarily on push notifications and lacks built-in omnichannel options.
• Behavioral Analytics and Insights: Gain detailed insights into user actions and preferences, powering highly targeted outreach and personalized messaging. OneSignal offers analytics but lacks the depth of behavioral insights that drive CleverTap’s advanced segmentation.
• Advanced User Segmentation: CleverTap allows precise audience segmentation based on behavior, demographics, and real-time app interactions, which is ideal for nuanced targeting and personalization. OneSignal’s segmentation is limited to simpler categories, often requiring third-party tools for more complex needs.
• A/B Testing for Engagement Optimization: Test different messaging variations to identify what resonates most with users and boost engagement. This integrated A/B testing feature allows for optimized messaging, while OneSignal’s platform offers basic A/B testing but lacks advanced controls for personalized campaigns.

CleverTap combines advanced behavioral analytics, robust segmentation, and powerful omnichannel support to deliver highly tailored user experiences across push, SMS, email, and in-app messaging—all from one platform.

CleverTap’s proprietary RenderMax technology gives it a performance edge by boosting notification render rates by up to 90%, ensuring messages reach users precisely when they’re most likely to engage. This feature, along with CleverTap’s advanced user insights and A/B testing capabilities, enables brands to optimize every interaction, driving greater customer engagement and loyalty. Unlike OneSignal’s limited analytics and segmentation tools, CleverTap offers comprehensive customer insights, enabling businesses to go beyond basic engagement and create campaigns tailored to each user’s behavior and preferences.

Top Benefits for Businesses

• Advanced analytics ideal for data-driven campaign strategies
• Omnichannel messaging consolidates all channels for unified communication
• Customizable features that scale with enterprise needs

Considerations Before Choosing

• Extensive features present a learning curve for new users.

2. Insider

Insider helps enterprise brands deliver personalized, AI-powered experiences across the web, app, email, and messaging channels. It’s known for its strong personalization engine, predictive segmentation, and conversion optimization tools.

Key Features

• AI-Powered Segmentation: Predict user behavior using machine learning models to enhance targeting.
• Cross-Channel Journey Builder: Design automated journeys across web, push, email, SMS, WhatsApp, and more.
• Onsite Personalization Tools: Customize website elements dynamically based on user behavior and preferences.
• Product Recommendations Engine: Deliver real-time recommendations based on browsing and purchase data.

Top Benefits for Businesses

• Drives higher conversion rates with behavior-driven personalization and recommendations
• Centralized platform for orchestrating customer journeys across all digital touchpoints
• Helps reduce churn and increase engagement with predictive insights

Considerations Before Choosing

• May require more implementation effort to fully leverage advanced AI features

Discover the top Insider competitors.

3. WebEngage

WebEngage is a robust customer engagement and retention platform designed for consumer brands. With a focus on hyper-personalization, omnichannel orchestration, and user analytics, it empowers businesses to build contextual journeys that drive higher conversion and loyalty.

Key Features

• Omnichannel Campaigns: Engage users across push, SMS, email, in-app, web, and WhatsApp from a unified platform.
• Journey Designer: Visual campaign builder to automate personalized experiences based on real-time user behavior.
• Advanced Segmentation: Target users using event triggers, user attributes, RFM modeling, and funnel analysis.
• Real-Time Analytics: Measure campaign effectiveness instantly with deep insights into user behavior.

Top Benefits for Businesses

• Increased retention through personalized, behavior-driven lifecycle campaigns
• Unified platform that streamlines omnichannel marketing and reduces operational silos
• Actionable analytics to fine-tune user journeys and optimize conversion

Considerations Before Choosing

• May require a longer onboarding and implementation period for complex automation setups

Discover all WebEngage competitors and compare CleverTap vs. WebEngage to choose the right customer engagement platform.

4. Braze 

Braze is a leading customer engagement platform that empowers brands to create real-time, personalized experiences at scale. Known for its robust APIs and developer-friendly environment, Braze supports data-driven interactions across mobile, web, and connected devices.

Key Features

• Cross-Channel Messaging: Deliver cohesive experiences across email, push, in-app, SMS, web, and more.
• Customer Journey Orchestration: Use Braze Canvas to build and automate multi-step, behavior-based journeys.
• Data Streaming & APIs: Real-time data ingestion and integration with CDPs, data warehouses, and custom apps.
• Advanced Personalization: Leverage segmentation, Liquid templating, and dynamic content to tailor messages at scale.

Top Benefits for Businesses

• High scalability and flexibility for fast-growing or enterprise brands
• Deep integration capabilities make it ideal for data-rich, personalized campaigns
• Intuitive interface and tools for rapid testing and optimization

Considerations Before Choosing

• Requires strong developer involvement for full customization and integration
• May be cost-prohibitive for smaller businesses or early-stage startups

See the top Braze competitors and compare CleverTap vs. Braze to find the best customer engagement platform.

5. Iterable

Iterable is a modern cross-channel marketing automation platform tailored for growth-focused brands. Known for its flexibility, it enables marketers to design sophisticated, data-driven campaigns that deliver personalized customer experiences across the entire lifecycle.

Key Features

• Workflow Studio: Visual journey builder for creating dynamic, event-triggered campaigns.
• Cross-Channel Messaging: Engage users across email, push, SMS, in-app, and direct mail.
• Catalog-Based Personalization: Use dynamic content feeds to automate personalized messaging at scale.
• Real-Time User Data: Activate and segment users based on live behavioral and demographic data.

Top Benefits for Businesses

• High degree of flexibility and customization for advanced lifecycle marketing
• Unified platform for consistent messaging across multiple channels
• Catalog and API support allows scalable personalization in real time

Considerations Before Choosing

• Requires a technically skilled team to manage complex data integrations 

Compare the top Iterable competitors.

6. MoEngage

MoEngage is an insights-led customer engagement platform built for mobile-first businesses. With strong analytics and omnichannel capabilities, it empowers brands to personalize and automate communication across the entire customer lifecycle.

Key Features

• Omnichannel Engagement: Orchestrate campaigns across push, email, SMS, in-app, web, and more.
• Customer Journey Builder: Create automated, personalized workflows based on real-time user behavior.
• AI-Powered Insights: Leverage predictive analytics to identify churn risk, optimal send times, and next-best actions.
• Smart Triggers and Segmentation: Launch contextual campaigns using granular user data and events.

Top Benefits for Businesses

• Improved customer retention through predictive, insights-driven engagement
• Enhanced personalization across multiple touchpoints, increasing user LTV
• Real-time campaign optimization with deep analytics and A/B testing

Considerations Before Choosing

• May require more time and expertise to set up complex journeys

Learn about the top MoEngage alternatives and compare CleverTap vs. MoEngage to find the best platform for your business.

7. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an enterprise-grade marketing automation platform known for its deep CRM integration, data-driven campaign capabilities, and AI-powered personalization. It helps large organizations create, manage, and optimize customer journeys across digital and offline channels.

Key Features

• 360° Customer View: Integrates with Salesforce CRM to unify customer data across touchpoints.
• Journey Builder: Automate personalized experiences with drag-and-drop journey workflows.
• Einstein AI: Leverage predictive insights for content optimization, send-time decisions, and engagement scoring.
• Cross-Channel Messaging: Manage campaigns across email, mobile, social, ads, and web from one platform.

Top Benefits for Businesses

• Comprehensive customer profiles enable deeply personalized, omnichannel engagement
• Powerful data integration and analytics for enterprise-level marketing intelligence
• Seamless alignment with sales and service teams via native Salesforce ecosystem

Considerations Before Choosing

• Requires substantial time and technical expertise to implement and manage effectively
• Higher cost may not be ideal for smaller or mid-sized teams with simpler needs

Learn about the top Salesforce Marketing Cloud (SFMC) competitors.

8. PushEngage

PushEngage is a user-friendly push notification platform tailored to small and medium-sized businesses. With intuitive automation and segmentation tools, PushEngage simplifies audience engagement without a complex technical setup.

Key Features

• Automated Campaigns: Set up drip campaigns and action-based notifications.
• Audience Segmentation: Target specific user groups based on behavioral data.
• Personalization: Customize notifications to resonate with unique audience segments.

Top Benefits for Businesses

• Affordable and accessible, ideal for small to mid-sized companies
• Automation tools that streamline engagement
• Scalable customization options that grow with your business

Considerations Before Choosing

• Lacks deep analytics available on enterprise platforms.
• Limited notification templates for personalization.

9. Webpushr

Webpushr is a versatile push notification service designed for startups and small businesses. With a focus on simplicity and device compatibility, Webpushr enables quick, effective multi-platform messaging without complex technical setup.

Key Features

• Multi-Platform Support: Send notifications across desktop and mobile with a single solution.
• Rich Media Notifications: Enhance engagement with images, action buttons, and custom icons.
• User Segmentation: Target specific user segments based on behavior and preferences.
• Real-Time Analytics: Monitor user engagement and notification performance instantly.

Top Benefits for Businesses

• Simple and user-friendly setup that requires minimal technical expertise
• Flexible customization options for more engaging, rich media notifications
• Real-time analytics for immediate feedback on campaigns

Considerations Before Choosing

• Limited advanced features for more complex or large-scale campaigns
• Primarily geared toward smaller businesses with straightforward notification needs

10. VWO Engage

VWO Engage (formerly PushCrew) is a push notification platform optimized for conversions, particularly for e-commerce and content-driven websites. With tools geared toward increasing on-site engagement, VWO Engage helps businesses drive repeat traffic and boost conversions.

Key Features

• Conversion-Focused Tools: Engage users with notifications optimized for conversions and retargeting.
• Triggered Notifications: Send notifications based on user actions like cart abandonment or page exits.
• Audience Segmentation: Reach targeted user groups with tailored messages for better results.
• Comprehensive Analytics: Track performance metrics, including CTRs and conversion rates, to optimize campaigns.

Top Benefits for Businesses

• Highly effective for e-commerce and content sites focused on user conversions
• Strong retargeting and trigger-based notification features for personalized engagement
• User-friendly platform suitable for marketing teams with limited technical resources

Considerations Before Choosing

• Limited multichannel support compared to broader customer engagement platforms
• Primarily designed for conversion-focused use cases, which may not fit all industries

11. Airship

Airship is an advanced mobile engagement platform offering robust analytics and segmentation capabilities. Known for its deep data insights and A/B testing tools, Airship is a go-to choice for enterprise-level businesses needing targeted push notification strategies.

Key Features

• Advanced Analytics: Access detailed metrics to gain insights into user behavior and engagement.
• A/B Testing: Experiment with message variations to optimize engagement and conversions.
• Personalization: Create dynamic, user-specific notifications for a tailored experience.
• Comprehensive Segmentation: Target precise audience segments for relevant, impactful messaging.

Top Benefits for Businesses

• Ideal for large enterprises needing sophisticated segmentation and analytics tools
• A/B testing allows teams to fine-tune messaging strategies effectively
• Scalable solution for handling high-volume, data-driven campaigns

Considerations Before Choosing

• Higher complexity may require technical resources and expertise
• Premium pricing geared toward enterprise-level budgets

Explore the top Airship competitors.

12. SendPulse

SendPulse is a multichannel messaging platform that integrates push notifications with SMS, email, and chatbots. Designed for businesses needing an all-in-one solution, SendPulse supports brands in reaching users across multiple touchpoints.

Key Features

• Multichannel Messaging: Connect with users via push notifications, email, SMS, and chatbots.
• Drag-and-Drop Editor: Create and customize notifications with ease.
• Automation: Set up workflows for push, email, and SMS based on user actions.
• Audience Segmentation: Send targeted messages to specific user segments for better engagement.

Top Benefits for Businesses

• All-in-one platform for cohesive multichannel communication strategies
• User-friendly interface, making it accessible to non-technical users
• Diversified messaging options for businesses looking to connect on multiple channels

Considerations Before Choosing

• Less specialized in push notifications compared to dedicated platforms
• Multichannel capabilities may feel complex for teams focused solely on push notifications

13. Gravitec.net

Gravitec.net is a push notification service focused on automation and ease of use, making it an attractive option for small businesses and publishers. With features like RSS-to-push and drip campaigns, Gravitec.net simplifies consistent engagement without extensive manual effort.

Key Features

• Automated Drip Campaigns: Keep users engaged over time with automated sequences.
• RSS-to-Push: Automatically send notifications based on new content from RSS feeds.
• Segmentation: Target notifications based on user behavior and preferences.
• Real-Time Analytics: Track notification performance to optimize engagement.

Top Benefits for Businesses

• Simple, intuitive platform with minimal maintenance required
• Automation tools tailored for content-driven sites needing consistent engagement
• Low-cost solution accessible to teams with limited resources

Considerations Before Choosing

• Limited customization for more complex notification needs
• Primarily suited for smaller businesses or content publishers

14. iZooto

iZooto is a push notification platform tailored specifically for publishers and media companies, with features supporting ad-driven revenue models. iZooto helps brands increase traffic, engage audiences, and monetize their content through native ads.

Key Features

• Audience Segmentation: Target users based on demographics, engagement, and interests.
• Monetization Options: Integrate native ads within push notifications to generate revenue.
• Automated Campaigns: Keep users engaged with automated notifications for new content or breaking news.
• Personalization: Customize notifications to make messaging more relevant to each user.

Top Benefits for Businesses

• Excellent for publishers focused on increasing engagement and monetizing notifications
• Supports native ad integration, adding an additional revenue stream
• Automation and personalization tools tailored for content-driven websites

Considerations Before Choosing

• Limited fit for e-commerce or mobile app-focused businesses
• Primarily serves publishers and media sites

15. MagicBell

MagicBell is a push notification platform focused on real-time notifications with a customizable UI. Designed for developer-friendly integration, MagicBell is ideal for applications that rely on real-time notifications as a core feature.

Key Features

• Real-Time Notifications: Deliver instant notifications for time-sensitive updates or actions.
• Customizable UI: Create a notification center that matches your app’s branding.
• Developer-Friendly API: Extensive API documentation allows for flexible integration.
• User Preferences: Let users control their notification settings, enhancing user experience.

Top Benefits for Businesses

• Real-time, in-app notifications that are fully customizable for various designs
• Developer-friendly with easy integration and comprehensive API support
• Ideal for apps with specific user-driven notification needs

Considerations Before Choosing

• Primarily focused on real-time, in-app notifications rather than push campaigns
• Requires development resources for full customization

Choosing the Right OneSignal Competitor For Your Business

Finding the right customer engagement platform can make a significant difference in how effectively you engage and retain your users. While OneSignal is a strong choice, exploring alternatives can reveal features and options that better align with your specific needs—whether that’s personalization, advanced analytics, or an integrated multichannel approach.

With a clear understanding of your objectives and the tools available, you can select a platform that enhances your engagement strategy and connects with your audience more effectively.