Features and Add-ons

CleverTap Basic Plan

The CleverTap Basic Plan is tailored to suit early stage startups with less than 100K MAU. This plan is built to maximize retention and customer lifetime value for your brand.
Here’s a deep dive into what’s included:
Behavioral Analytics

Base Plan

  • tickFunnels
  • tickCohorts
  • tickEvents
  • tickTrends
  • tickUninstall Tracking
  • tickUnified User Profile
  • tickShared Boards
Add-On
Session Analytics Free
Track events that are part of the same session and view analytics for the number of sessions per day.
Insights *5% of Base Plan
Get access to Pivots and Flows for better insight into data. Use Custom Formulas in Trends to analyze data. Also get advanced Cohorts features like Unbounded Retention, Custom Bracket, Custom Metrics, and Any Event.
Messaging Channels

Base Plan

  • tickPush Notifications
  • tickIn-App Messages
  • tickEmail
  • tickSMS
  • tickJourneys
Add-On
App Inbox + Native Display 5% of Base Plan
App Inbox allows users to access rich media messages at any time in the app. Native Display shows a banner inside the app in a coded banner placement
Web Push Free
Engage customers even when they’re not on your website or offline
Web Pop-up Free
Engage users on desktop and mobile websites with powerful web pop-ups
Webhooks5% of Base Plan
Utilize webhooks to connect with any channel outside of CleverTap
Remarketing Channels5% of Base Plan
Use remarketing via Facebook Audiences and Google Ads to re-engage with users outside of your app or website
  • • Google Ads
  • • Facebook Audiences
WhatsApp10% of Base Plan
WhatsApp channel has high reachability and engagement rates, making it one of the most attractive channels of engagement for businesses.
Campaign Optimization

Base Plan

  • tickMessage A/B Tests
  • tickBest Time to Send
  • tickBest Device/Send to All
  • tickEmail Editor
  • tickEnhanced Push Delivery
  • tickConstant Property Campaigns
Add-On
Email Extensions 5% of Base Plan
Create the most effective email campaigns ever using Linked Content, Liquid Tags, Code Analysis, Inbox Previews, and Group Unsubscribe
Lifecycle Optimizer 10% of Base Plan
Understand and connect with users at every stage of the customer lifecycle
Geofencing 5% of Base Plan
Run location-based campaigns when a user is in proximity to a physical location such as a retail store or a restaurant
Segmentation

Base Plan

  • tickPsychographic
  • tickBehavioral
  • tickLive User
  • tickRecency Frequency Monetary
  • tickCustom List
Add-On
Intent Based Segmentation10% of Base Plan
Utilize data science models to identify user groups with predictive behavior.
Data and Access Management

Base Plan

  • tick2-Factor Authentication
  • tickRole-Based Access
  • tickData Retention – 12 months
  • tickImport and Export via APIs
  • tickCSV Downloads
  • tickCSV Uploads
  • tickMixpanel Import
Add-On
Mixpanel Export 5% of Base Plan
Export event data from CleverTap to the Mixpanel dashboard
GCP Export 5% of Base Plan
Export CleverTap events or profile data to a GCP bucket
Amplitude Export 5% of Base Plan
Export data from CleverTap and analyze it on the Amplitude dashboard
Batch Data Export to AWS S3/EventBridge 5% of Base Plan
Export CleverTap event data and user profiles via build process directly into a S3 bucket or to AWS EventBridge
Read more on add-on inclusion and removal here.
*5% of Base Plan implies an additional 5% cost will be added to your base plan cost when you buy the add-on.
Last updated on: Dec 19, 2022

CleverTap Integrates with

Mobile Platforms
Attribution
Email
SMS
Export Destinations
In- App Purchase
E-commerce

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