CleverTap for Startups
Feature Listing Page

The CleverTap for Startups plan is tailored to suit early stage startups with less than 100K MAU. This plan is built to maximize retention and customer lifetime value for your brand.
Here’s a deep dive into what’s included:
Behavioral Analytics
Base Plan Add-on
Funnels
Cohorts
Events
Trends
Session Analytics
Free Add-on
Uninstall Tracking
Unified User Profile
Pivots
Paid Add-on
Flows
Paid Add-on
Shared Boards
Messaging Channels
Base Plan Add-on
Push Notifications
In-App Messages
App Inbox
Paid Add-on
Native Display
Paid Add-on
Web Push
Free Add-on
Web Pop-up
Free Add-on
Email
SMS
Webhooks
Paid Add-on
Google Ads
Paid Add-on
Facebook Audiences
Paid Add-on
WhatsApp
Orchestration
Base Plan Add-on
Journeys
Lifecycle Optimization
Base Plan Add-on
Lifecycle Optimizer
Paid Add-on
Campaign Optimization
Base Plan Add-on
Message A/B Tests
Best Time to Send
Best Device/Send to All Devices
Email Editor
Push Amplification
Segmentation
Base Plan Add-on
Psychographic
Behavioral
Live User
Recency Frequency Monetary
Intent-Based
Paid Add-on
Custom List
Individualization
Base Plan Add-on
Product Recommendations
Bulletins
Linked Content
Liquid Tags
Geofencing
Paid Add-on
Catalog Send-Time Personalization
Constant Property Campaigns
Product Experiences
Base Plan Add-on
Product Experiences
Data Management
Base Plan Add-on
Import and Export via APIs
CSV Downloads
CSV Uploads
GCP Export
SFTP Data Imports
Batch Data Export to AWS S3
Paid Add-on
AWS EventBridge
Access and Workflows
Base Plan Add-on
2-Factor Authentication
Single Sign-on (SSO)
Role-Based Access
Advanced Role-Based Access
Campaign Approval Workflows
Customer Success
Base Plan Add-on
Online Support
Last updated on: July 1, 2021
To include an add-on in your plan, navigate to Organization > Billing > My Plan > Change Plan within your CleverTap dashboard, then choose the required features you want to add. If you have included a paid add-in in your plan, your card on file will be charged right away and an invoice will be generated for this transaction.

Read more on add-on inclusion and removal here.

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