Essentials Plan

The CleverTap Essentials Plan is tailored to suit early stage startups with less than 100K MAU. This plan is built to maximize retention and customer lifetime value for your brand.

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Features and Add-on

Behavioral Analytics

Base Plan

  • tickFunnels
  • tickCohorts
  • tickEvents
  • tickTrends
  • tickSession Analytics
  • tickUninstall Tracking
  • tickUnified User Profile
  • tickShared Boards
  • tickReal Impact
Advanced Analytics 10%
Analyse data for better insight into your customers using – Pivots, Flows, Formulas in Trends, Composite Event, and Advanced Cohorts.
  • – Pivots
  • – Flows
  • – Custom Formulas
  • – Unbounded Retention
  • – Custom Bracket
  • – Custom Metrics
  • – Any Event
  • – Composite Events
Messaging Channels

Base Plan

  • tickPush Notifications
  • tickIn-App Messages
  • tickApp Inbox
  • tickWeb Push
  • tickWeb Pop-up
  • tickEmail
  • tickSMS
  • tickJourneys
  • tickWebhook
Premium Channels 10%
Premium Channels like Native Display can help you reach users within your app or website. While you can connect with users after they leave your app or website using Facebook Audiences and Google Ads.
  • – App Native Display
  • – Google Ads
  • – Facebook Audiences
WhatsApp Connect 10%
Connect with users through CleverTap using the new WhatsApp Connect add-on. To integrate WhatsApp with CleverTap, use Nexmo, Gupshup, or any other BSP account for WhatsApp.
Campaign Optimization

Base Plan

  • tickMessage A/B Tests
  • tickBest Device/Send to All
  • tickEmail Editor
  • tickEnhanced Push Notification Delivery
Content Personalization10%
Create user specific campaigns using – Liquid Tags, Linked Content, Bulletins, Catalog Send-Time Personalization, Constant Event Property Campaign, and Geofence.
  • – Bulletins
  • – Linked Content
  • – Liquid Tags
  • – Geofencing
  • – Catalog Send-Time Personalization
  • – Constant Property Campaign

Base Plan

  • tickPsychographic
  • tickBehavioral
  • tickLive User
Custom List Segment20%
Custom List Segment allows you to easily upload and save a list of users from any source, including third-party tools or internal databases.
Data and Access Management

Base Plan

  • tickSchema Design
  • tick Import and Export via APIs
  • tickCSV Downloads
  • tick2-Factor Authentication
  • tickSingle Sign-on (SSO)
  • tickRole-Based Access
  • tickCSV Uploads
Cloud Export 10%
Export event and user data through – Batch Data Export to AWS S3, AWS EventBridge, Google Cloud Platform (GCP), Mixpanel Export, and Amplitude Export.
  • – GCP Export
  • – Batch Data Export to AWS S3
  • – AWS EventBridge
  • – Bulk Export to Mixpanel
  • – Bulk Export to Amplitude
  • – Bulk export to mParticle
  • – Bulk export to Segment
  • – Bulk export to Azure
Read more on add-on inclusion and removal here.
*10% of Base Plan implies an additional 10% cost will be added to your base plan cost when you buy the add-on.
Last updated on: June 2, 2023

CleverTap Integrates with

Mobile Platforms
Export Destinations
In- App Purchase

Frequently Asked Questions

1. How do you calculate Monthly Billable Users, and what’s a data point?
Monthly Billable Users is based on the MAU (monthly active users) and data points you incur. If a user performs an action in a calendar month, they are counted as an MAU. A data point is an event, event property, or profile property update.
Monthly Billable Users is based on whichever is highest:
  1. MAU tier limit as defined on your plan,
  2. The Actual MAU usage, or
  3. Processed MAU, which is the total data points used divided by allowed data points per MAU. A total of 10000 data points are allowed per MAU. In most cases, users perform fewer than 2,000 data points per month.

More information on CleverTap Essentials Plan billing here.
2. How long does it take to integrate CleverTap and do I need a software developer?
The time to integrate depends on the speed and skills of your software developer. It also depends on the number of metrics you want to track and the mar-tech stack of your business. We have customers who have integrated CleverTap in a week’s time. It’s recommended that you begin with tracking only the most essential metrics for your business.
3. Is there a place where I can find all features listed?
You can find all our features that are a part of the CleverTap Essentials Plan, including the add-ons, here.
4. How are add-ons priced? And do we get any free add-ons?
The price of add-ons is 10-20% of the base plan. We do not have any free add-ons. Look for the free add-on labels here to get access to them.
5. Can I integrate CleverTap with other solutions?
Yes, CleverTap supports integrations with many solutions you may have in your MarTech stack. In addition, we continue to partner with complementary solutions and expand our pre-built integrations. Find out more about our current partners.
6. Do you provide a CleverTap product walkthrough or access to a Demo account?
Join our interactive webinars to get a comprehensive understanding of how the product works. Register here to join a demo. You can also sign up with CleverTap Essentials Plan and get access to a demo e-commerce account that’s been populated with sample data for you to explore.
7. Are Email and SMS integrations a part of the plan? Is the cost incurred included in the plan?
You can integrate with Email and SMS service providers of your choice as part of the plan. CleverTap adds no additional charges for this in the plan, as the cost is settled between you and the service provider.
8. Is WhatsApp included in the CleverTap Essentials Plan?
Yes, it is available under this plan as an add-on at 10% of the base plan.
9. Do I get onboarding or setup help with CleverTap Essentials Plan?
The CleverTap Essentials Plan offers –
  1. Integration Checklist to guide you through onboarding and setup
  2. Detailed product & developer documentation
  3. Upskill videos within the Dashboard to help you learn faster
  4. Learning & growth webinars, and a lot more

If you encounter an issue while using a feature, you can create a support ticket from the dashboard.
10. Do you offer any discounts?
Yes! We offer discounted pricing to eligible startups via the CleverTap Leap Program. Check your eligibility here.