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    • Enterprise-grade engagement,
    built for startups

    Start fast and scale smoothly with a customer engagement platform trusted by global leaders, designed for startup pace

    Start for free Watch demo

    2,000+ Brands Trust CleverTap

    levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

    Why early-stage teams choose CleverTap

    Retain early, grow sustainably

    Navigate the 0-10 journey by ensuring your first users become your most loyal.

    Integrate quickly, scale smoothly

    Integrate 100+ apps your team already uses, so you can focus on growth, not wiring tools.

    Transparent pricing, no surprises

    Simple MAU-based pricing with no hidden costs.

    Drive growth that
    actually sticks

    • Activate users faster

      Shorten the path from signup to first value.

    • Reduce churn

      Identify at-risk users and re-engage them to stop churn before it starts.

    • Scale your growth loops

      Use behavioral triggers to turn active users into power users

    Grow without burning your runway

    Startup CRM pricing designed for early traction and scale

    • 30 day free trial See value before you pay
    • Transparent MAU based pricing Predictable costs, no surprises
    • Pay as you scale Bills grow only when you do
    $75 /month

    Features & Add-ons

    Behavioral Analytics
    Analyze what your customers are doing on your app or website
    Base Plan
    • Funnels
    • Cohorts
    • Events
    • Trends
    • Session Analytics
    • Uninstall Tracking
    • Unified User Profile
    • Enhanced Push Notification Delivery
    • Real Impact
    Add-ons

    Advanced Analytics

    10% extra on Base Plan
    Analyze data to better understand your users using:
    • Pivots
    • Flows
    • Formulas in Trends
    • Composite Events
    • Advanced Cohorts

      • How add-ons work

    Messaging Channels
    Send your customers highly personalized campaigns via multiple digital touchpoints
    Base Plan
    • Push Notifications
    • In-App Messages
    • App Inbox
    • Web Push
    • Web Pop-up
    • Email
    • SMS
    • Journeys
    • Webhook
    Add-ons

    Premium Channels

    10% extra on Base Plan
    Engage with your users both during and after their visit to your app or website using:
    • App Native Display
    • Google Ads
    • Facebook Audiences

    WhatsApp Connect

    10% extra on Base Plan
    Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.

    WhatsApp Direct

    20% of the base plan (excluding credits purchased)
    Use the WhatsApp Direct Add-on to engage with customers on WhatsApp without bringing your own Business Solution Provider (BSP).

    CleverTap Email

    $50 + 10% extra on Base Plan
    With CleverTap Email, get access to a provider configuration and a range of email marketing features. Add-on includes:
    • 1 Dedicated IP Address with sub user account
    • Linked Content and Liquid Tags
    • AMP for Email for interactive and dynamic email experiences
    • Email on Acid for comprehensive testing and optimization

    How add-ons work

    Campaign Optimization
    Make use of advanced features to achieve higher engagement rates
    Base Plan
    • Message A/B Tests
    • Best Device/Send to All
    • Email Editor
    • Enhanced Push Notification Delivery
    Add-ons

    Promos

    20% extra on Base Plan
    The industry’s first complete loyalty and rewards platform—build, personalize, and automate promo campaigns with coupons, points, and partner vouchers that drive real customer value.

    Content Personalization

    10% extra on Base Plan
    Send campaigns that are highly personalized and relevant to your users using:
    • Liquid Tags
    • Linked Content
    • Bulletins
    • Catalog Send-Time Personalization
    • Constant Event Property
    • Geofence
    Segmentation
    Create segments based on specific criteria to send personalized campaigns
    Base Plan
    • Psychographic
    • Behavioral
    • Live User
    Add-ons

    Custom List Segments

    20% extra on Base Plan

    Upload and save segments from external platforms, such as third-party tools or internal databases.

    How add-ons work

    Data & Access Management
    Ensure the integrity of your data with advanced security and access control features
    Base Plan
    • Schema Design
    • Import and Export via APIs
    • CSV Downloads
    • 2-Factor Authentication
    • Single Sign-on (SSO)
    • Role-Based Access
    • CSV Uploads
    Add-ons

    Cloud Export

    10% extra on Base Plan

    Bulk export your event and user data from CleverTap to:

    • AWS S3
    • AWS EventBridge
    • Google Cloud Platform (GCP)
    • Mixpanel
    • Amplitude
    • mParticle
    • Segment
    • Azure

      • How add-ons work

    Built to fit your build

    Go live fast with SDKs that sync Shopify, Mixpanel, and 100+ tools
    into one unified growth engine no weeks of setup.

    AWS
    AWS
    Google Cloud
    Shopify
    WooCommerce
    Branch
    AWS
    Shopify
    Gmail
    Flutter
    Gmail
    Flutter
    iOS
    Android
    MSG91
    Exotel

    Hear What Our Customers Have To Say

    quote-icon quote
      CleverTap is one of the very few tools that I have carried forward from my corporate life to being a startup founder. Its ability to complement and give air cover to our sales ambassadors and telesales means we are able to deliver on our goal of winning the magical trust of small business owners in emerging markets. It has become a core part of our ‘human-in-front, tech-at-the-back’ model for the yufin business in the Philippines.

    Shubhrendu Khoche
    Co-Founder & CEO, Yufin Philippines

    quote-icon quote
      For an early-stage startup aiming to optimize resources without compromising on customer experience, finding a powerful customer engagement platform that fit our budget and limited technical bandwidth was critical. CleverTap ticked all the boxes. Its strong support and multi-channel capabilities have been truly game-changing for us. We now deliver contextual communications at the right time and channel, ensuring customers never run out of their favourite products.

    Balkrushna Chaudhary
    CTO & Co-Founder,Chakkizza

    Growth Stories and more…

    Supercharge your startup’s growth with an
    all-in-one engagement platform

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