Best Customer Engagement & Retention Platform for Startups

CleverTap

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90% Off CleverTap Essentials
for 6 Months

Cancel anytime | Monthly subscription | 30-days free trial

See how much you save

Select Monthly Active Users (MAU)

Sale price

$7.5 /month

$75 original

YOU SAVE

$405

Over your first 6 months

*Based on base Essentials pricing. Billed monthly.

2000+ Brands Trust CleverTap

Why early-stage teams choose CleverTap

Retain early, grow sustainably

Navigate the 0-10 journey by ensuring your first users become your most loyal.

Integrate quickly, scale smoothly

Integrate 100+ apps your team already uses, so you can focus on growth, not wiring tools.

Transparent pricing, no surprises

Simple MAU-based pricing with no hidden costs.

Drive growth that
actually sticks

Activate users faster
Shorten the path from signup to first value.
Reduce churn
Identify at-risk users and re-engage them to stop churn before it starts.
Scale your growth loops
Use behavioral triggers to turn active users into power users

Grow without burning your runway

Startup CRM pricing designed for early traction and scale

30 day free trial See value before you pay
Transparent MAU based pricing Predictable costs, no surprises
Pay as you scale Bills grow only when you do

/month

Features & Add-ons

Behavioral Analytics

Analyze what your customers are doing on your app or website

Base Plan

Funnels
Cohorts
Events
Trends
Session Analytics
Uninstall Tracking
Unified User Profile
Enhanced Push Notiﬁcation Delivery
Real Impact

Add-ons

Advanced Analytics

10% extra on Base Plan

Analyze data to better understand your users using:

Pivots
Flows
Formulas in Trends
Composite Events
Advanced Cohorts

How add-ons work

Messaging Channels

Send your customers highly personalized campaigns via multiple digital touchpoints

Base Plan

Push Notifications
In-App Messages
App Inbox
Web Push
Web Pop-up
Email
SMS
Journeys
Webhook

Add-ons

Premium Channels

10% extra on Base Plan

Engage with your users both during and after their visit to your app or website using:

App Native Display
Google Ads
Facebook Audiences

WhatsApp Connect

10% extra on Base Plan

Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.

WhatsApp Direct

20% of the base plan (excluding credits purchased)

Use the WhatsApp Direct Add-on to engage with customers on WhatsApp without bringing your own Business Solution Provider (BSP).

CleverTap Email

$50 + 10% extra on Base Plan

With CleverTap Email, get access to a provider configuration and a range of email marketing features. Add-on includes:

1 Dedicated IP Address with sub user account
Linked Content and Liquid Tags
AMP for Email for interactive and dynamic email experiences
Email on Acid for comprehensive testing and optimization

How add-ons work

Campaign Optimization

Make use of advanced features to achieve higher engagement rates

Base Plan

Message A/B Tests
Best Device/Send to All
Email Editor
Enhanced Push Notiﬁcation Delivery

Add-ons

Promos

20% extra on Base Plan

The industry’s first complete loyalty and rewards platform—build, personalize, and automate promo campaigns with coupons, points, and partner vouchers that drive real customer value.

Loyalty Wallets
Coupons
Vouchers
Promo Campaigns

How add-ons work

Content Personalization

10% extra on Base Plan

Send campaigns that are highly personalized and relevant to your users using:

Liquid Tags
Linked Content
Bulletins
Catalog Send-Time Personalization
Constant Event Property
Geofence

Segmentation

Create segments based on specific criteria to send personalized campaigns

Base Plan

Psychographic
Behavioral
Live User

Add-ons

Custom List Segments

20% extra on Base Plan

Upload and save segments from external platforms, such as third-party tools or internal databases.

How add-ons work

Data & Access Management

Ensure the integrity of your data with advanced security and access control features

Base Plan

Schema Design
Import and Export via APIs
CSV Downloads
2-Factor Authentication
Single Sign-on (SSO)
Role-Based Access
CSV Uploads

Add-ons

Cloud Export

10% extra on Base Plan

Bulk export your event and user data from CleverTap to:

AWS S3
AWS EventBridge
Google Cloud Platform (GCP)
Mixpanel
Amplitude
mParticle
Segment
Azure

How add-ons work

Built to fit your build

Go live fast with SDKs that sync Shopify, Mixpanel, and 100+ tools
into one unified growth engine no weeks of setup.

Hear What Our Customers Have To Say

CleverTap is one of the very few tools that I have carried forward from my corporate life to being a startup founder. Its ability to complement and give air cover to our sales ambassadors and telesales means we are able to deliver on our goal of winning the magical trust of small business owners in emerging markets. It has become a core part of our ‘human-in-front, tech-at-the-back’ model for the yufin business in the Philippines.

Shubhrendu Khoche
Co-Founder & CEO, Yufin Philippines

For an early-stage startup aiming to optimize resources without compromising on customer experience, finding a powerful customer engagement platform that fit our budget and limited technical bandwidth was critical. CleverTap ticked all the boxes. Its strong support and multi-channel capabilities have been truly game-changing for us. We now deliver contextual communications at the right time and channel, ensuring customers never run out of their favourite products.

Balkrushna Chaudhary
CTO & Co-Founder,Chakkizza

Growth Stories and more...

Case Study

Chakkizza Powers 25% Onboarding Conversions via Omnichannel CleverTap Journeys

Case Study

yufin Doubles High-Value Segment Revenue with Behavior-Driven Journeys on CleverTap

Blog

Customer Lifetime Value vs Customer Acquisition Cost [Formulas, Ratio Benchmarks & Growth Strategy]

Blog

10 WhatsApp Marketing Campaign Examples That Drive Engagement and Conversions

Report

Key Retention Metrics

Frequently
asked questions

Is CleverTap Essentials a free CRM for startups?
- CleverTap Essentials offers a 30-day free trial for startups, giving you full access to CRM and customer engagement features. This allows early-stage teams to test user engagement, retention, and lifecycle workflows before committing to a paid plan.
How are Monthly Billable Users calculated?
- Monthly Billable Users are based on the higher of your selected MAU tier or actual monthly active users. A user is counted as active if they perform at least one tracked event in a calendar month. This keeps CRM costs predictable as usage grows. More information on CleverTap Essentials Plan billing here.
How long does it take to integrate CleverTap? Can CleverTap integrate with other solutions?
- Integration time depends on your tech stack and the number of metrics you want to track. Most customers complete it in under a week. Developer Documentation and integration videos are available on the dashboard to guide you. CleverTap also integrates with many martech tools you may already use. You can check our partners here.
Are there any additional charges for messaging integrations (Email, SMS, or WhatsApp)?
- There is no extra cost for Email and SMS integrations. You can connect with your existing provider, and any provider charges will be paid directly by you.
  
  WhatsApp is a paid add-on. If you use your own Business Service Provider, such as Nexmo or Gupshup, this option is called WhatsApp Connect and is priced at 10% of your base plan. If you do not have one, you can use CleverTap’s Business Service Provider through WhatsApp Direct, priced at 20% of your base plan.
Will I get onboarding or setup help with the CleverTap Essentials Plan?
- - -The CleverTap Essentials Plan offers: A detailed Product and Developer Documentation
  - -Upskilling videos within the dashboard
  - -Educational Webinars
  If you need additional help setting up your account, you can always create a support ticket from the dashboard
Do you offer discounts?
- Yes, we offer discounted pricing to eligible startups via the CleverTap Leap Community. Check your eligibility and apply here.

90% Off CleverTap Essentials for 6 Months

See how much you save

2000+ Brands Trust CleverTap

Why early-stage teams choose CleverTap

Retain early, grow sustainably

Integrate quickly, scale smoothly

Transparent pricing, no surprises

Drive growth that actually sticks

Grow without burning your runway

Features & Add-ons

Base Plan

Add-ons

Base Plan

Add-ons

Base Plan

Add-ons

Base Plan

Add-ons

Base Plan

Add-ons

Get the Leap advantage

Built to fit your build

Hear What Our Customers Have To Say

Growth Stories and more...

Chakkizza Powers 25% Onboarding Conversions via Omnichannel CleverTap Journeys

yufin Doubles High-Value Segment Revenue with Behavior-Driven Journeys on CleverTap

Customer Lifetime Value vs Customer Acquisition Cost [Formulas, Ratio Benchmarks & Growth Strategy]

10 WhatsApp Marketing Campaign Examples That Drive Engagement and Conversions

Key Retention Metrics

90% Off CleverTap Essentials
for 6 Months

Drive growth that
actually sticks