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Keep Your Customers Coming Back for More

The CleverTap Essentials Plan is an all-in-one engagement and retention solution built for early-stage startups with under 100K MAU.

30 day free trial
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Trusted by 2000+ Brands

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Features & Add-ons

Behavioral Analytics
Analyze what your customers are doing on your app or website
Base Plan
  • Funnels
  • Cohorts
  • Events
  • Trends
  • Session Analytics
  • Uninstall Tracking
  • Unified User Profile
  • Enhanced Push Notification Delivery
  • Real Impact
Add-ons

Advanced Analytics

10% extra on Base Plan
Analyze data to better understand your users using:
  • Pivots
  • Flows
  • Formulas in Trends
  • Composite Events
  • Advanced Cohorts
  • How add-ons work

Messaging Channels
Send your customers highly personalized campaigns via multiple digital touchpoints
Base Plan
  • Push Notifications
  • In-App Messages
  • App Inbox
  • Web Push
  • Web Pop-up
  • Email
  • SMS
  • Journeys
  • Webhook
Add-ons

Premium Channels

10% extra on Base Plan
Engage with your users both during and after their visit to your app or website using:
  • App Native Display
  • Google Ads
  • Facebook Audiences

WhatsApp Connect

10% extra on Base Plan
Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.

How add-ons work

Campaign Optimization
Make use of advanced features to achieve higher engagement rates
Base Plan
  • Message A/B Tests
  • Best Device/Send to All
  • Email Editor
  • Enhanced Push Notification Delivery
Add-ons

Content Personalization

10% extra on Base Plan
Send campaigns that are highly personalized and relevant to your users using:
  • Liquid Tags
  • Linked Content
  • Bulletins
  • Catalog Send-Time Personalization
  • Constant Event Property
  • Geofence
  • How add-ons work

Segmentation
Create segments based on specific criteria to send personalized campaigns
Base Plan
  • Psychographic
  • Behavioral
  • Live User
Add-ons

Custom List Segments

20% extra on Base Plan

Upload and save segments from external platforms, such as third-party tools or internal databases.

How add-ons work

Data & Access Management
Ensure the integrity of your data with advanced security and access control features
Base Plan
  • Schema Design
  • Import and Export via APIs
  • CSV Downloads
  • 2-Factor Authentication
  • Single Sign-on (SSO)
  • Role-Based Access
  • CSV Uploads
Add-ons

Cloud Export

10% extra on Base Plan

Bulk export your event and user data from CleverTap to:

  • AWS S3
  • AWS EventBridge
  • Google Cloud Platform (GCP)
  • Mixpanel
  • Amplitude
  • mParticle
  • Segment
  • Azure
  • How add-ons work

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  • Questions? Get them answered at our webinar

    Our experts will give you a demo of the features available in the CleverTap Essentials Plan and go over popular use cases.

  • Register Now

CleverTap Integrates With

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