New Rules of Marketing Engagement: Fintech
During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have followed for decades are gone for one simple reason: they do not apply to these times of uncertainty. Customers are engaging with financial apps and services in new, distinctive ways, and digital-first fintech companies are forced to adjust their course for 2020 and beyond.
Join us as we present the New Rules of Marketing Engagement: Fintech, part two of CleverTap’s 8-part live video series. Join leading Fintech business and marketing decision-makers as they candidly discuss their thoughts and experiences as they market to their users during COVID-19, as well as sharing their actions and learnings during this time of uncertainty.
Agenda
During New Rules of Marketing Engagement: Fintech, we will cover
- How today’s economic and health challenges are impacting fintech globally
- Three key changes driving massive fintech adoption
- Four things fintech startups and digital banks need to do now to capitalize on digital banking going mainstream
- How retention paves your path to sustainable growth, even in a down economy
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Adam Hadi
VP of Marketing, Current
Adam Hadi is the VP of Marketing at Current, a Mobile Banking Fintech in NYC. He was previously the VP of Marketing at Quidd (Acquired by Animoca), Head of Marketing at DRAFT (Acquired by Paddy Power Betfair) and lead User Acquisition at Topps Digital.
Hernando Rubio
CEO, MOVii
Serial entrepreneur with a track record in bringing early-stage technology products and projects, that hack disruptive growth. Over the last 15 years have combined innovative products; technologies and business models in developing markets.
Annica Lin
Director of Performance Marketing & CRM, Thimble Insurance
After earning her Master’s degree in direct and interactive marketing from NYU, she started working for a Wall-street stock brokerage firm and then moved on to digital media. She continues working toward her passion for growing companies with her unique approaches.
Duena Blomstrom
Author of Emotional Banking
Duena is an international author, a doer, an entrepreneur, a tech industry influencer, a blogger with cutting edge opinion style, an ex writer for Forbes, an international keynote speaker and the author of the “Chasing Psychological Safety” and “The Future is Agile” newsletters going out to her audience of over 200,000 social media followers.
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