Product A/B Testing gives teams the power to easily test ideas on controlled segments.A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.
With Product A/B Testing:
- Optimize app design to improve customer lifetime value and increase retention
- Create effective goals and hypotheses with our proven best practices
- Reduce cart abandonment and increase sign-ups
- Save hours of developer time and make fewer App Store submissions
- We now support statistical significance to provide a measurable impact for your winning variant to eliminate any possibility of a chance winner. We use t-test to measure the statistical significance
This feature is included with the Product Experiences Add-on.