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Highlights Of The Webinar

  • How to differentiate between multi-channel and omni-channel?
  • How to develop goals for your omni-channel strategy?
  • How to identify user segments that are most likely to engage and convert?
  • How to leverage data and drive ROI from a single dashboard?

About The Speakers

Almitra Karnik

Head of Marketing, CleverTap

Highly seasoned global marketing executive in the mobile and SaaS space with more than 10+ years experience in marketing. Having led marketing at big companies such as Cisco, EMC and start ups such as Splunk, Twilio and CleverTap, Almitra has the necessary breadth and depth required for dealing with scale and phenomenal growth.

Leo Scullin

VP of Industry Programs, MMA

Expertise at the forefront of innovation in traditional and interactive media, with a current focus on interactive media and marketing measurement, operational effectiveness and strategic growth. A recognized leader, strategic thinker and mentor with roots in advertising and experience in marketing, and media development.

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