Whitepaper

How to Write Push Notifications That Engage & Convert

Benchmarks & Best Practices from 300 Billion Campaigns

Push Notification Convert and Engage

Kotak Mahindra Bank_

What’s Inside

Why Read this Report?

44% of iOS users and 91% of Android users opt in to receiving push notifications, making them an essential channel for mobile marketers to encourage engagement and retention. But creating the perfect push campaign isn’t easy. To understand what today’s users want, our data science team took a magnifying glass to over 300 billion push notifications to learn what works to engage today’s app users — and what doesn’t.

Latest Industry Benchmarks

Find out which platform sees highest engagement for your vertical, as well as benchmark CTRs to track your success.
Copywriting Best Practices

Get tips for crafting the perfect message, including ideal length and the power words/emojis that boost open rates.
Optimal Timing

What’s the best time to schedule your push campaigns? Find out when apps in your vertical see the highest engagement.
Key Takeaways by Vertical

See a breakdown of best practices for 10 key app verticals, including optimal length, send times, power words, and more.

What’s Inside the Whitepaper?

More Resources on Push Notifications

What 300 Billion Push Notifications Say About Mobile User Engagement

45 Real-Time Push Notification Templates

The 10 Most Creative Push Notifications We’ve Seen

Why Push Notifications Go Undelivered & What You Can Do About It

Hundreds of other companies are already using this guide to improve their conversions via push notifications