Uninstall

July 9, 2018

An uninstall is the process of completely removing an application from a mobile device. Every uninstall is a churned customer, and contributes to your churn rate.

Tracking uninstalls is part of the process of mobile marketing. The number of uninstalls serves as a gauge of the health of your app.

Don’t Let an Uninstall Faze You

The sooner you learn when and why users are uninstalling, the faster you can get them back using a winback campaign. Find out immediately when a user uninstalls and send targeted campaigns to increase engagement and thus reduce churn.

Read More About Uninstall

The holy grail of all mobile app marketers has always been retention: “How do I keep the users who installed ...
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active ...
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us ...
Back to Glossary
Related Keywords
ROI

ROI stands for return on investment. It refers to the actual gain you receive from your investmen...

Read More
Organic Traffic

Organic traffic is basically the number of visitors that come to your website due to the content ...

Read More
Year-to-Date (YTD)

Year-to-date (YTD) is a period of time that is based on the beginning of the calendar year and up...

Read More
Daily Active Users (DAUs)

Daily active users (DAUs) is a metric used to gauge the stickiness of your app. DAUs literally me...

Read More

8,000+

$2 Billion

1 Billion

20 Million