Session Length

July 9, 2018

Session length is the amount of time spent by a user inside your app during a session. It begins when the user launches your app and ends when they stop using your app or leave it completely.

Why is Session Length Important?

This metric tracks how long a user was having a continuous experience in your app, and as such, serves as an indicator of user engagement.

Using session length, you can figure out if users are inside your app long enough to reach the desired milestones of purchasing a product, or sharing content (or whatever conversion goal you have). Obviously, if users aren’t staying on long enough, you have a problem that needs solving.

Note also that while session length is important, this metric will vary depending on your industry, your users, and the the type of app you are marketing.

How Do You Calculate Session Length?

To calculate session length, you need only subtract the time the app was launched from the time the user becomes inactive or exits the app entirely.

The formula is simply:
(Time user becomes inactive) – (Time app is launched) = Session length

Read More About Session Length

In today’s crowded App Store, users rely heavily on app ...
If you are like most mobile app marketers, your users ...
When mobile app teams think about growth, they usually think ...
Back to Glossary
Related Keywords
Organic Traffic

Organic traffic is basically the number of visitors that come to your website due to the content ...

Read more
ROI Glossary

ROI stands for return on investment. It refers to the actual gain you receive from your investmen...

Read more
Churn Rate

Churn rate is the percentage of users who stopped using your app within a specific time period....

Read more
Average Revenue Per User (ARPU)

The ARPU is average revenue per user and refers to the revenue that a monetized user helps you ge...

Read more