Segmentation

July 9, 2018

User segmentation is the practice of dividing your app users on the basis of past or real-time behavior, specific actions (and/or inactions), over a period of time.

Segmentation is necessary the larger your user base becomes. It becomes easier to subdivide a huge market into smaller groupings (or segments) of users with similar needs and wants.

Why Segmentation is Necessary

There are very few companies who have the capability to answer the needs of every single customer it acquires. Rather, companies have to use segmentation to identify their ideal segment so they can focus their marketing spend on the users most likely to convert.

Some Segmentation Strategies

Segmentation can be accomplished in various ways. But the typical strategies involve grouping users by:

  • Behavior – what they do or don’t do while in your app
  • Demographics – how old they are, what gender they are, etc.
  • Psychographics – what they like, what values they hold dear, etc.
  • Geolocation – where they are

Read More on Segmentation

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior ...
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide ...
Smart marketers understand the importance of “know thy customer.” Instead of simply focusing on generating more clicks, marketers must follow ...
Back to Glossary
Related Keywords
Remarketing

Remarketing on CleverTap allows you to engage users outside your app with Facebook Remarketing. T...

Read More
Engagement

User engagement – also known as customer engagement – is a measurement of a user’s response to yo...

Read More
Omnichannel Marketing

Unlike multichannel marketing, omnichannel marketing is about giving app users one experience on ...

Read More
Acquisition

Mobile user acquisition is the act of bringing new customers to your brand and into your app. Wit...

Read More

8,000+

55 Billion

1 Billion

10 Billion