Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
CleverTap

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017
Segmentation

How to conduct cohort and segment analysis

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Written by: Shivkumar M
Published on: 15 Aug, 2016
Data and Analytics

Data driven marketing – Cohorts

Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than

Written by: Shivkumar M
Published on: 07 May, 2016
Data and Analytics

How to use cohort data to analyze user behavior

In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts

Written by: Jacob Joseph
Published on: 16 Feb, 2016

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