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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts
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