Top 12 Netcore Cloud Alternatives for Secure and Scalable Customer Engagement

For years, many brands relied on Netcore Cloud to manage customer engagement campaigns across email, SMS, and push channels. But recent events have cast doubt on the platform’s reliability and data-security practices. In October 2025, cybersecurity researchers discovered an unprotected Netcore Cloud database containing more than 40 billion marketing and transactional records exposed online.

The incident raised serious concerns about how securely customer data is handled, especially for industries like finance, telecom, and e-commerce that depend on strict data protection. Meanwhile, many user reviews on public platforms are also pointing to inconsistent customer support, adding to the perception that the platform was struggling to meet enterprise expectations.

In the aftermath of the breach, organizations must re-evaluate their engagement platform to not only ensure stronger data security but also to find more capable, all-in-one solutions that combine performance, personalization, and compliance without compromise.

Netcore Cloud Data Breach: What Happened and What Was Exposed

In October 2025, cybersecurity researcher Jeremiah Fowler, working with Website Planet, discovered an unprotected Netcore Cloud database that was publicly accessible without any password or encryption. The exposed dataset contained more than 40 billion records, totaling around 13.4 terabytes of data. This includes email addresses, message logs, banking notifications, OTPs, healthcare alerts, and internal system files labeled “production.” The database also contained partial account numbers, IP addresses, SMTP details, and backend update references. This makes it one of the most significant recorded instances of marketing and transactional data exposure.

The database was promptly secured after Fowler’s disclosure, but the duration of exposure remains unknown. As mentioned on their website, Netcore has been serving over 6,500 brands across 40 countries. Hence, the incident raised serious concerns about data governance, cloud configuration, and compliance oversight. Even if no malicious access occurred, the scale of the leak highlighted how a single misconfigured endpoint could expose sensitive personal and operational data at a massive scale.

Similar lapses have affected other enterprise platforms too. Earlier in 2025, as per cybernews.com, a Salesforce-related breach exposed data via compromised third-party integrations, underscoring how misconfigurations and token leaks can ripple across ecosystems. For highly regulated sectors like BFSI, even brief exposure of sensitive data can trigger compliance penalties and long-term trust erosion.

For many businesses, the breach underscored a simple truth: customer engagement platforms can’t just automate communication. They must safeguard every data point they touch. As brands begin to rethink their technology choices, CleverTap stands out as a proven, privacy-focused alternative. It is built on secure, real-time infrastructure and enables marketers to engage users intelligently. This advanced CEP also maintains the highest standards of compliance and reliability.

1. CleverTap: The #1 Alternative to Netcore Cloud

CleverTap is built for businesses that prioritize both engagement performance and data security. As a compliant and globally certified customer engagement platform, it ensures privacy-focused operations while delivering advanced marketing automation and analytics capabilities.

As highlighted in its Trust Portal, CleverTap meets the highest international compliance standards, including GDPR, CCPA, COPPA, HIPAA, SOC 2 Type II, ISO 27001:2013, and Safe to Host certification. These frameworks confirm that the platform’s data handling, storage, and access controls meet legal and technical security benchmarks worldwide. Regular Vulnerability Assessment and Penetration Testing (VAPT) ensures the platform remains free from exploitable weaknesses.

All customer data on CleverTap is stored in localized AWS data centers, which are protected by encryption at rest and in transit, role-based permissions, two-factor authentication, and restricted IP access. CleverTap keeps the data processing and analytics entirely in-house. As a result, it manages to reduce third-party exposure risks and maintains strict control of sensitive information.

The platform also supports end-user rights required by global privacy laws, such as data access, erasure (“right to be forgotten”), and opt-out controls, directly within its interface. This allows businesses to meet compliance obligations without additional integrations or tools.

Explore CleverTap’s Trust Portal to learn about our security posture2 and request access to our security documentation.

How CleverTap Outperforms Netcore Cloud

While privacy and compliance have become non-negotiable, businesses also need a customer engagement platform that delivers deep personalization, real-time visibility, and measurable growth outcomes. CleverTap leads in data security and compliance. It\ also consistently outperforms Netcore Cloud across critical engagement, analytics, and optimization capabilities, as verified by G2’s feature ratings.

1. Push Notifications and Triggered Campaigns

CleverTap’s Push Notification suite scores 9.0, higher than Netcore’s 8.4, and stands out for its precision and delivery reliability. Its push engine powers hyper-personalized, high-performance messaging designed to maximize engagement and retention. At the core is RenderMax™, CleverTap’s proprietary rendering technology that improves render rates by up to 90%, especially on Android OEMs like Xiaomi and Huawei, where other platforms struggle.

Marketers can build rich, interactive notifications featuring media, emojis, or CTAs, and optimize in real time using A/B and multivariate testing. Intelligent micro-segmentation ensures messages reach the right users at the right time. It has a unified architecture that integrates analytics and orchestration, ensuring every notification is consistent, measurable, and impactful.

2. Personalization and Dynamic Content

CleverTap enables real-time personalization and dynamic content across push, email, WhatsApp, web, and in-app channels. Rated 9.3 on G2 (vs. Netcore’s 8.5), it helps brands craft contextual, adaptive experiences powered by behavioral, demographic, and psychographic data.

Driven by TesseractDB™, the platform leverages over 10,000+ data points per user each month with up to 10 years of lookback, allowing brands to personalize messaging with deep historical context. CleverAI automates the process, selecting the best channel, timing, and content for each user. Tools like no-code templates, drag-and-drop editors, and Web Native Display make campaign creation seamless. Every engagement is tailored in real time, boosting conversions and retention.

CleverTap’s strengths in advanced personalization have also been independently recognized. In the 2025 Gartner® Magic Quadrant™ for Personalization Engines, CleverTap was positioned as a Niche Player, in an evaluation based on Completeness of Vision and Ability to Execute. This reflects the platform’s ability to deliver automated, personalized customer journeys across key touchpoints like web, mobile apps, email, social media, and paid channels.

Explore Hyper-personalization with CleverTap.

3. Mobile App Analytics and Optimization

CleverTap scores 9.1 for its Mobile App Analytics suite, compared to Netcore’s 8.7, demonstrating its superior real-time visibility and depth. The platform captures user behavior instantly, surfacing trends in retention, churn, and conversions without reporting delays.

Marketers can analyze performance using Funnels, Cohorts, and Flows to visualize drop-offs and engagement points. Segmentation is dynamic, based on live or historical activity, and allows the creation of Power User and at-risk cohorts using RFM or intent-based models. These insights feed directly into campaign workflows, enabling faster optimization cycles.

For testing and improvement, CleverTap includes built-in A/B and multivariate testing within campaigns and journeys. Its Real Impact Dashboard connects engagement data, like conversions, CLV, and churn, to business metrics, ensuring every iteration drives measurable outcomes.

4. Marketing Analytics and Reporting

CleverTap scores 8.7 for Marketing Analytics, compared to Netcore’s 8.5, and offers deeper real-time visibility. Its end-to-end analytics tie campaigns to ROI through dashboards like Today View, Real Impact, and NPS, which deliver instant insights on user engagement, performance, and sentiment.

Teams can track granular metrics, CTR, conversions, revenue, churn, and retention, without external tools. Advanced options like Pivots and Custom Metrics allow multidimensional analysis by user properties, cohorts, or event attributes, while auto-appended UTM parameters simplify cross-channel attribution. CleverTap ensures that every campaign decision is data-backed, agile, and outcome-focused.

5. Customer Journey Mapping

CleverTap scores 8.8 for Customer Journey Mapping (vs. Netcore’s 8.5) and gives marketers the flexibility to design, test, and optimize complex, omnichannel experiences visually. The Journey Builder allows real-time triggers based on actions, inactions, or lifecycle stages, spanning 15+ channels like push, WhatsApp, in-app, and email.

Powered by CleverAI’s IntelliNODE, it continuously experiments with journey variations and auto-routes users to the best-performing paths. Marketers can track stage-wise transitions, detect drop-offs, and refine experiences to maximize conversion and lifetime value, all within one unified view.

6. A/B Testing and Experimentation

CleverTap performs exceptionally well in this category, thanks to its deep experimentation capabilities. Marketers can test message variations across content, timing, and channels directly inside journey flows. Multivariate testing helps identify optimal combinations while AI auto-rolls out winning versions.

The Real Impact Dashboard provides visibility into how each variant influences engagement, retention, or CLTV. Combined with Clever.AI’s predictive intelligence, these tools make experimentation continuous and adaptive, helping marketers scale impact without guesswork.

Explore CleverTap’s Experimentation and Campaign Orchestration platform.

7. Seamless Migration and Onboarding Support

Switching from one customer engagement platform to another often feels risky, especially when there are already complex campaigns and journeys in place. CleverTap reduces this friction through guided onboarding, enterprise-grade customer success, and an integration ecosystem that connects quickly to existing channels and tools. G2 reviewers highlight that even newcomers with no prior experience find CleverTap “easy to use” and “very easily implementable,” with dedicated points of contact and prompt support teams. 

Another long-term customer notes that CleverTap’s customer success team “eased the migration process” from previous providers and helped automate a wide range of use cases, while the infrastructure comfortably handles high-volume, real-time traffic.

Standout CleverTap Features

Across review platforms like G2, Gartner Peer Insights, and TrustRadius, users consistently praise CleverTap for its robust features, reliability, ease of integration, and measurable impact on engagement and retention. Developers commend its intuitive setup and documentation, while marketers highlight the power of its push notifications, analytics depth, and automation flexibility. Reviewers frequently cite tangible business outcomes, such as faster onboarding, higher conversion rates, and a significant increase in user engagement, alongside standout support and scalability across teams and regions.

CleverTap offers unique, proprietary capabilities that drive speed, control, and visibility for enterprise marketers.

• Real-Time Visibility and Live Analytics: CleverTap delivers instant, live data visibility across campaigns, journeys, and segments, powered by TesseractDB™. Marketers can see events, conversions, and behavioral shifts as they happen, eliminating reporting delays common in batch-based systems. This real-time layer enables faster decisions, agile optimizations, and immediate validation of campaign impact.
  
• Omnichannel Experience Optimization: CleverTap unifies 15+ engagement channels into a single workspace, allowing marketers to manage campaigns, user paths, and reporting simultaneously. Real-time orchestration ensures consistent experiences across push, in-app, web, WhatsApp, and email, without relying on third-party connectors or fragmented data flows.
  
• In-App Experience Builder: Marketers can build contextual in-app experiences, such as banners, walkthroughs, or tooltips, without engineering support. These elements trigger dynamically based on real user behavior, enabling onboarding, upsell, and retention campaigns that adapt in real time.
  
• Global Frequency and Fatigue Management: Enterprise-grade controls prevent over-messaging. Marketers can configure global communication caps, cross-channel limits, and deduplication rules to preserve message relevance and user trust.
  
• Uninstall and Win-Back Automation: CleverTap automatically detects app uninstalls and launches recovery campaigns through channels like email, WhatsApp, or SMS, complete with personalized incentives. Reinstalls and conversions are tracked to measure true retention uplift.
  
• Enterprise Workflow Controls: With role-based access, approval chains, and version control, CleverTap streamlines governance for large teams, ensuring faster execution without compromising data privacy or compliance.

If you’re moving away from Netcore Cloud and want a single platform you can trust for the long term, CleverTap is the most complete like-for-better alternative on this list. It combines a strong security posture, proven scalability, and consistently high user satisfaction across independent review sites. The powerful CEP gives growth, product, and marketing teams one place to understand users, orchestrate journeys, and measure impact with confidence, making it the natural first platform to evaluate before considering any other Netcore competitor.

2. Iterable

Iterable is a cross-channel marketing platform focused on lifecycle automation and data-driven engagement. It empowers marketers to design and orchestrate personalized customer journeys across email, SMS, push notifications, and in-app messaging. The platform is known for its flexibility, enabling brands to create customized workflows and behavioral triggers with ease. On G2, Iterable maintains an overall rating of 4.4/5, reflecting strong satisfaction among mid-market users who value its campaign-building tools and ease of integration.

Key Features

• Lifecycle Campaign Orchestration: Enables marketers to create complex, multistep journeys triggered by user actions and preferences.
  
• Drag-and-Drop Workflow Builder: Simplifies campaign setup with an intuitive interface for building automation flows.
  
• Cross-Channel Engagement: Supports messaging across email, SMS, push notifications, and in-app channels within a single ecosystem.
  
• Personalization and Segmentation: Leverages user attributes, events, and behavioral data to tailor communication at scale.
  
• Analytics and Reporting: Offers performance tracking, funnel insights, and deliverability monitoring to optimize engagement outcomes.

On G2, Iterable scores 8.4 for ease of use, 8.5 for quality of support, and 9.0 for product direction, signaling consistent satisfaction across usability and innovation. Reviewers highlight its intuitive workflow design, dependable automation engine, and robust integrations that help unify engagement data across marketing stacks. However, feedback also suggests that the platform’s broader feature set may require deeper configuration to fully leverage, making it more suitable for teams with established marketing operations and technical support.

Also read: Top 14 Iterable Competitors and Alternatives

3. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an enterprise-level marketing automation platform that helps organizations manage campaigns, customer data, and engagement across multiple channels. Integrated with Salesforce CRM, it allows teams to centralize data, automate communications, and measure performance in real time. On G2, it holds an overall rating of 4.1/5, indicating steady satisfaction among enterprise users.

Key Features

• Journey Builder: Enables the creation of automated, multichannel customer journeys using behavioral and transactional data.
  
• Email and Mobile Studio: Supports campaign execution across email, SMS, and push notifications.
  
• Data Cloud Integration: Unifies customer data from various systems for improved segmentation and targeting.
  
• Einstein AI Tools: Provides predictive insights for send-time optimization and content personalization.
  
• Comprehensive Analytics: Tracks campaign effectiveness, audience engagement, and ROI performance.

On G2, Salesforce Marketing Cloud earns 8.0 for ease of use, 8.2 for setup, and 8.8 for quality of support, highlighting its robustness across enterprise deployments. Reviewers note its deep data capabilities and broad channel coverage, but also mention a steep learning curve and longer implementation time. Overall, it serves organizations seeking an integrated solution for managing large-scale engagement programs while maintaining data consistency across marketing and CRM functions.

Read more: Top 10 Salesforce Marketing Cloud Competitors & Alternatives

4. ActiveCampaign

ActiveCampaign is a marketing automation and CRM platform designed for small and growing businesses. It integrates email marketing, sales workflows, and behavioral automation into a single system that supports end-to-end customer engagement. With an overall G2 rating of 4.5/5 from more than 14,000 reviewers, it is recognized for ease of onboarding and accessibility for non-technical teams.

Key Features

• Marketing Automation: Build workflows triggered by customer actions to deliver timely, personalized communication.
  
• CRM Integration: Combine sales and marketing data in one view to enable connected, insight-driven campaigns.
  
• Segmentation & Personalization: Create audience groups using behavioral and lifecycle-based filters.
  
• Multichannel Messaging: Execute campaigns across email, chat, and SMS to maintain cross-channel consistency.
  
• Performance Reporting: Track engagement metrics, automation flow results, and conversion data in real time.

ActiveCampaign earns 8.0/10 for ease of setup and 8.2/10 for ease of use on G2, both higher than the category average for small-business automation tools. Its appeal lies in combining CRM and marketing functions within a user-friendly framework. ActiveCampaign is typically chosen by smaller teams for its simplicity, quick deployment, and combination of CRM and marketing automation in a single product.

5. Cordial

Cordial is a cross-channel marketing platform designed for brands seeking flexibility in personalizing campaigns across email, SMS, and mobile. It combines automation, audience segmentation, and content orchestration capabilities for teams that want to unify data and messaging within a single workflow. On G2, Cordial holds an overall score of 4.6/5, reflecting strong satisfaction among small to mid-sized users for usability and responsive vendor support.

Key Features

• Cross-Channel Orchestration: Supports campaign management across email, SMS, and mobile channels through one dashboard.
  
• Personalization Tools: Enables dynamic content and behavioral targeting for tailored customer experiences.
  
• Data Management: Provides APIs and import/export tools for connecting with external systems and maintaining unified data sets.
  
• Automation & Workflows: Simplifies campaign automation with conditional logic and scheduled triggers.
  
• Performance Tracking: Offers visibility into campaign metrics and customer engagement trends across channels.

On G2, Cordial earns 8.6/10 for ease of use and 8.1/10 for setup, both above the category average for marketing automation. Cordial appeals to smaller teams that value intuitive setup, reliable performance, and strong customer support in cross-channel execution.

6. Braze

Braze is a customer engagement platform that enables brands to deliver personalized messaging across multiple channels, including mobile, email, and web. It is used by consumer-facing and digital-first companies to create real-time, behavior-based interactions that drive engagement and retention. On G2, Braze holds an overall rating of 4.5/5, reflecting solid performance and adoption among enterprise and mid-market teams.

Key Features

• Cross-Channel Orchestration: Connects push, email, in-app, and SMS for consistent messaging across user touchpoints.
  
• Dynamic Segmentation: Builds real-time audience segments based on user behavior and engagement history.
  
• Journey Builder: Supports multi-step workflows that react dynamically to user actions.
  
• A/B and Multivariate Testing: Test content and delivery variations to improve campaign outcomes.
  
• Data and API Integrations: Enables flexible data synchronization with analytics, CRM, and third-party tools.

On G2, Braze is rated 8.4 for ease of use, 8.0 for setup, and 8.5 for quality of support, showing balanced satisfaction across implementation and usability. Reviewers note that the platform provides dependable tools for message orchestration and segmentation, though configuration may require technical oversight for advanced workflows. Overall, Braze is suitable for marketing teams focused on real-time, event-driven engagement that scales across digital channels.

Explore our blog on CleverTap vs. Braze to find out which one is better, along with the top 14 Braze competitiors and alternatives.

7. Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation and lead management platform designed for mid-market and enterprise organizations. It enables teams to plan, execute, and measure cross-channel campaigns with a focus on personalization and customer lifecycle management. On G2, Marketo Engage holds an overall rating of 4.1/5, reflecting consistent adoption among B2B and enterprise marketing teams.

Key Features

• Email Campaigns and Automation: Facilitates targeted messaging with customizable templates, scheduling, and automation workflows.
  
• Lead Management and Scoring: Helps identify and prioritize leads based on engagement and conversion readiness.
  
• Segmentation and Targeting: Supports audience segmentation across multiple parameters for precise campaign delivery.
  
• Analytics and Attribution: Provides dashboards and reports to evaluate campaign performance and ROI.
  
• CRM and Event Integration: Connects with Adobe Experience Cloud and popular CRM platforms for synchronized data and event-driven marketing.

On G2, Adobe Marketo Engage scores 7.3 for ease of use, 6.7 for setup, and 7.8 for quality of support, showing steady usability and functionality for teams managing complex customer journeys. While implementation and customization may require technical expertise, reviewers note that once operational, the platform delivers reliable automation and reporting capabilities for enterprise campaigns. Overall, it remains a structured solution for marketers looking to integrate analytics, content, and engagement under a unified framework.

8. Emarsys

Emarsys, part of SAP’s enterprise suite, is a marketing automation and customer engagement platform built for mid-market and enterprise brands. It helps marketers create personalized, data-driven campaigns across email, web, SMS, and social touchpoints. On G2, Emarsys holds an overall rating of 4.3/5, with particularly strong feedback for its email marketing and audience segmentation capabilities.

Key Features

• Omnichannel Campaign Management: Streamlines campaign creation and execution across multiple digital and offline touchpoints.
  
• Customer Data & Segmentation: Enables dynamic audience segmentation based on user behavior, purchase history, and preferences.
  
• AI-Powered Personalization: Leverages predictive modeling to deliver tailored recommendations and automated content optimization.
  
• Email Marketing Automation: Includes customizable workflows and prebuilt templates for lifecycle and transactional campaigns.
  
• Performance Analytics: Offers campaign-level insights and conversion tracking to help optimize marketing ROI.

Emarsys earns 8.3 for meeting requirements and 8.4 for quality of support on G2, while maintaining solid marks across omnichannel personalization and targeting capabilities. Its enterprise-ready infrastructure makes it a strong choice for brands seeking scalability, though the platform’s setup and usability scores suggest a higher dependency on experienced marketing teams for smooth implementation.

9. Acoustic Campaign

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a marketing automation solution focused on email and cross-channel engagement. It supports mid-market and enterprise teams in managing campaigns, customer journeys, and audience data at scale. On G2, Acoustic Campaign holds an overall score of 3.8/5, indicating moderate satisfaction among users seeking reliability and consistent performance.

Key Features

• Email Marketing & Deliverability: Tools for creating, scheduling, and optimizing high-volume email campaigns.
  
• Automation Workflows: Journey-based automation for nurturing leads and triggering contextual communications.
  
• Segmentation & Targeting: Enables audience segmentation based on demographics, engagement history, and behavioral data.
  
• Reporting & Insights: Tracks campaign performance and user interactions to improve targeting precision.
  
• Data Management: Supports large-scale contact management and integration with CRM systems.

According to G2, Acoustic Campaign scores 6.7/10 for ease of setup and 7.3/10 for quality of support, showing that teams find its onboarding and service reliable compared to more complex enterprise suites. Acoustic Campaign remains relevant for organizations prioritizing email scalability and straightforward marketing automation without the complexity of larger enterprise suites. It is particularly adopted by brands seeking stability, dependable support, and campaign execution without the learning curve of larger enterprise platforms.

10. Customer.io

Customer.io is a marketing automation platform built for product and lifecycle communication. It helps teams send personalized messages based on user behavior, lifecycle events, and data from web or mobile applications. On G2, it maintains an overall rating of 4.4/5, indicating strong adoption among growth-focused and product-led organizations that prioritize data-driven messaging.

Key Features

• Behavioral Messaging: Automate emails, push notifications, and in-app messages triggered by real-time user actions.
  
• Workflow Builder: A visual journey designer that allows marketers to create, test, and optimize campaigns without developer input.
  
• Segmentation & Targeting: Supports audience segmentation using event data, attributes, and predictive conditions.
  
• API & Data Integrations: Connects directly with data warehouses, CRMs, and analytics platforms for deeper audience insights.
  
• Testing & Analytics: Includes A/B testing and performance tracking to measure engagement and optimize communication flow.

Customer.io earns 8.4/10 for ease of setup and 8.5/10 for usability on G2, showing that marketers find it approachable for automation and campaign management. While Netcore Cloud provides a wider suite of AI-driven orchestration and omnichannel capabilities, Customer.io remains a preferred option for teams that need flexible, event-based communication built around user data.

11. MoEngage

MoEngage is a customer engagement and retention platform designed to help brands analyze behavior, automate campaigns, and deliver contextual experiences across multiple channels. It serves both consumer apps and enterprise organizations that prioritize lifecycle marketing and omnichannel communication. On G2, MoEngage holds an overall score of 4.5/5, showing consistent satisfaction among users in mid-market and enterprise segments.

Key Features

• Omnichannel Campaign Orchestration: Enables coordinated messaging across email, push notifications, in-app messages, SMS, and web.
  
• Behavioral Analytics: Provides insights into user activity, retention, and funnel progression for campaign optimization.
  
• AI-Driven Personalization: Uses predictive modeling to tailor communication based on customer intent and likelihood to convert.
  
• Segmentation and Targeting: Allows marketers to create granular audience segments from real-time and historical data.
  
• Automation and Journey Builder: Automates customer journeys based on behavioral triggers and lifecycle events.

According to G2, MoEngage scores 8.7 for ease of use, 8.4 for setup, and 8.8 for quality of support, indicating that users find it accessible and reliable for large-scale engagement. While some reviewers mention a learning curve in setup and reporting, others highlight its flexibility in managing omnichannel workflows. Overall, MoEngage provides a structured environment for brands seeking unified communication, analytics, and automation without extensive technical dependencies.

Discover our blog on CleverTap vs. MoEngage to find out which one is better, along with the top 16 Braze competitiors and alternatives.

12. Klaviyo

Klaviyo is a marketing automation and customer data platform widely used by ecommerce and direct-to-consumer (D2C) brands. It enables businesses to leverage customer and transactional data for personalized, revenue-driven marketing. On G2, Klaviyo holds an overall rating of 4.6/5, reflecting strong adoption among small and mid-sized companies for its ease of use and ecommerce connectivity.

Key Features

• Ecommerce Integrations: Connects seamlessly with platforms like Shopify, BigCommerce, and WooCommerce for data synchronization.
  
• Pre-Built Workflows: Includes templates for cart recovery, post-purchase messaging, and customer reactivation.
  
• Email & SMS Automation: Supports multichannel messaging designed to boost repeat purchases and engagement.
  
• Segmentation & Analytics: Offers advanced segmentation tools and predictive insights for personalized communication.
  
• Customer Data Management: Unifies event and transactional data to power targeted, data-driven campaigns.

On G2, Klaviyo earns 8.7/10 for ease of use and 8.5/10 for setup, significantly higher than average for the marketing automation category. Klaviyo appeals to ecommerce and D2C businesses that prioritize speed, plug-and-play integrations, and data-backed personalization. Its simplified setup and retail-focused features make it a strong choice for brands looking to scale retention and revenue without complex technical dependencies.

Choosing the Best Alternative to Netcore Cloud

The October 2025 Netcore Cloud data incident has made one thing unmistakably clear: customer engagement platforms can’t just be evaluated on campaign features anymore. When a single system handles messaging, identity, and behavioral data at scale, the decision to switch is really a decision about risk, reliability, and long-term trust. The “best” alternative is the one that can safeguard sensitive data, provide real-time visibility into what’s happening, and still give marketing, product, and growth teams the flexibility to run sophisticated journeys without operational friction.

In that context, CleverTap stands out as the strongest alternative to Netcore Cloud. It combines a certified, privacy-focused foundation with real-time infrastructure, high-rated engagement and analytics capabilities, and a track record of positive customer reviews across industries and regions. For brands reassessing their stack after the breach, CleverTap offers not just a replacement, but an upgrade. It is a single platform to understand users, orchestrate journeys, and measure impact, with security, compliance, and performance built into the core.