Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Clevertap and Braze are both prominent customer engagement platforms that enable businesses to understand their customers, personalize customer experiences, and optimize marketing strategies across multiple channels. But what makes CleverTap the preferred choice of leading brands worldwide? Well, CleverTap does everything that Braze does — and so much more! Find out how much more you get with CleverTap’s “all-in-one” comprehensive retention and customer engagement platform.
CleverTap, powered by TesseractDB, the world’s first database built specifically for engagement and retention, enables you to create a unified customer profile by integrating and maintaining communication and data flow between multiple tools. Unlike Braze, CleverTap is not dependent on third-party integrations for behavioral analytics or customer data storage, making it easier for your business to create a 360-degree view of user behavior and campaign effectiveness.
With CleverTap’s fair usage of up to 10,000 data points per user and 10-year lookback period, your brand can perform highly detailed analytics and create precise user segments without worrying about data caps or lookback periods. Braze, by contrast, limits data points to 250 per user per month and has a shorter lookback period of just one year, which hampers long-term user insights and personalization efforts.
CleverTap makes it effortless for you to quickly segment groups, whether based on live or past behavior, dating back to 10 years. This enables the launch of highly personalized marketing campaigns with ease and almost instantly. Additionally, CleverTap allows you to go deeper through recency, frequency, and monetary value (RFM) segments to identify your most valued clients and those who are most likely to churn or even go dormant.
Conversely, Braze only offers 30-day date filters for segment groups. These segments are assessed overnight rather than in real-time, restricting the depth and ease of launching campaigns.
CleverTap’s ‘Lifecycle Optimizer’ and ‘IntelliNODE’ give you an edge in ascertaining which campaign has the greatest impact on advancing customers through the customer lifecycle and automatically routing your best-performing campaigns. ‘Lifecycle Optimizer’ allows you to segregate users into actionable segments based on qualifying actions and zero in on customer engagement tactics that work for you. Additionally, ‘IntelliNODE’ allows you to experiment with and compare multiple journey variations within a single customer interaction to determine the winning journey and maximize your engagement and potential conversions.
In comparison, Braze lacks pre-built segmentation frameworks to map user lifecycles and only provides standard segmentation capabilities that are difficult to manage and track. This limits your ability to segregate users into actionable segments based on qualifying actions.
CleverTap’s comprehensive funnel and cohort capabilities enable you to reduce app and website drop-offs by understanding how users navigate your app, where they drop off before reaching a conversion step and triggering personalized engagement campaigns to achieve your retention goals.
Braze’s funnels are not actionable; options to trigger engagement campaigns or create segments directly from reports to impact your funnel metrics are limited. This makes acting on insights incomplete, inefficient, and time-consuming.
CleverTap’s real-time marketing dashboard is your perfect guide to optimizing your business’s spend by tracking the impact of marketing campaigns on revenue, churn, and other important business metrics. Braze not only lacks a real-time dashboard but is slow in updating dashboard metrics, and also lacks when it comes to attribution analysis.
Boost push notification render rates for your brand to 90% with CleverTap’s RenderMax technology. While most solutions for the amplification of push notifications are only focused on increasing delivery rates, CleverTap RenderMax solves both push notification delivery and rendering. In comparison, Braze’s Push Max has a limited capacity, as it only supports a basic pull mechanism and “combines it with the best time to send.” Braze Push Max does not come with any rendering mechanisms.
CleverTap offers not only flexible contracts—an option between uncapped Monthly Average Users (MAU) or data-based plans—but also empowers your business to reduce dependency on technical resources, thereby reducing the martech total cost of ownership by 40%.
Based on public customer reviews, Braze’s pricing model can easily lead to costs getting out of hand due to multiple hidden costs, such as third-party integrations for behavioral analytics or customer data storage and additional engineering bandwidth to build and maintain communication and data flow between multiple tools. Combining the total costs involved over the lifetime of the product, CleverTap is able to provide a 40% savings on lifetime costs.
CleverTap is the answer if you’re searching for an “all-in-one” customer engagement platform that integrates segmentation, behavioral analytics, multi-channel messaging and advanced AI capabilities to streamline processes and eliminate the need for multiple tools. Interested in learning more? We’re happy to offer a complimentary consultation.
