Ecommerce and Retail

How to Maximize Average Order Values in Your Ecommerce App

In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key

Written by: Shivkumar M
Published on: 28 Aug, 2023
Ecommerce and Retail

Ecommerce Personalization: How To Improve the Customer Experience and Build Long-Term Loyalty

Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty

Written by: Shivkumar M
Published on: 01 Aug, 2023
Ecommerce and Retail

RFM Modeling: Lessons the Gaming Industry Can Learn From Ecommerce

Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're

Written by: Subharun Mukherjee
Published on: 13 Jun, 2023
Ecommerce and Retail

If It Aint Mobile-Friendly, It Won’t Sell: Improve Your Omnichannel Retail Experience with Mobile Optimization

A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant

Written by: Shivkumar M
Published on: 06 Jun, 2023
Ecommerce and Retail

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
Ecommerce and Retail

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
Ecommerce and Retail

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023
Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023
Ecommerce and Retail

How Long Does It Take to Convert Your Ecommerce App Users?

According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

Written by: Shivkumar M
Published on: 09 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023

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