Ecommerce and Retail

How to Use AI for E-commerce Marketing

Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to

Written by: Jacob Joseph
Published on: 21 Mar, 2025
Ecommerce and Retail

Retail Market Segmentation: How-To Guide With Examples

Retail has become omnichannel, with customers able to shop seamlessly across physical stores, websites, and mobile apps. Even brick-and-mortar stores

Written by: Shivkumar M
Published on: 28 Feb, 2025
Ecommerce and Retail

What is RFM Customer Segmentation in E-commerce?

RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers

Written by: Subharun Mukherjee
Published on: 12 Feb, 2025
Ecommerce and Retail

Using E-Commerce Push Notifications to Maximize Sales

  E-commerce push notifications are a powerful tool for driving sales and customer engagement. This guide shows you how to

Written by: Agnishwar Banerjee
Published on: 02 Dec, 2024
Ecommerce and Retail

Email Marketing for E-commerce: 10 Strategies to Boost Sales

The right email marketing for e-commerce strategies can drive sales, engage customers, and build lasting relationships through personalized, timely, and

Written by: Subharun Mukherjee
Published on: 28 Nov, 2024
Ecommerce and Retail

Maximizing Festive Season Sales with CleverTap’s Personalization Schema

Festive season sales demand personalization like never before. Discover how CleverTap's Personalization Schema empowers you to tailor varying levels of

Written by: Subharun Mukherjee
Published on: 28 Nov, 2024
Ecommerce and Retail

How to Optimize Massive Online Sales Events?

Discover how to optimize Massive Online Sales (MOS) events with personalized strategies that drive engagement, conversions, and customer loyalty, backed

Written by: Subharun Mukherjee
Published on: 22 Nov, 2024
Ecommerce and Retail

Mobile Checkout: Optimizing Mobile Conversions for Higher App Revenue

Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,

Written by: Shivkumar M
Published on: 29 Mar, 2024
Ecommerce and Retail

How to Maximize Average Order Values in Your Ecommerce App

In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key

Written by: Shivkumar M
Published on: 28 Aug, 2023
Ecommerce and Retail

Ecommerce Personalization: How To Improve the Customer Experience and Build Long-Term Loyalty

Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty

Written by: Shivkumar M
Published on: 01 Aug, 2023
Ecommerce and Retail

RFM Modeling: Lessons the Gaming Industry Can Learn From Ecommerce

Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're

Written by: Subharun Mukherjee
Published on: 13 Jun, 2023
Ecommerce and Retail

If It Aint Mobile-Friendly, It Won’t Sell: Improve Your Omnichannel Retail Experience with Mobile Optimization

A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant

Written by: Shivkumar M
Published on: 06 Jun, 2023

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