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Martin is a Product Manager at CleverTap, navigating the complexities of the MarTech industry for the last 6 years. Coming from a Technical Support background, he is leveraging his deep understanding of customer needs to deliver products.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Traditionally, creation of custom in-app messages has been a cumbersome process, involving multiple steps from design to HTML coding. This
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
