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Divyekant Gupta, the Associate Director of Product Development at CleverTap, spearheads product innovation and customer success. With expertise in engagement and analytics, he leads AI initiatives.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
Google I/O 2022 is the search giant's annual tech event, geared toward developers who create apps for Android, Chrome OS
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
