Intelligent, Personalized Nudges with Reminders to Boost Customer Engagement

Use intelligent, personalized nudges with CleverTap’s Reminders to boost engagement, reduce churn, and drive timely actions. Whether you’re a marketer, growth expert, or product manager, find out how you can use reminders to create endless possibilities and impact.

Ever wondered what would happen if there were no reminders nudging you to pay that credit card bill, mobile bill, or electricity bill? Well, apart from missing the payment and accumulating a fine, in certain cases, it may even lead to the discontinuation of the service.

Who would want to go through the additional headache of renewing services like electricity at home? That would be truly frustrating.

In fact, payment failures are responsible for 20 to 40% of subscriber losses. This is especially true for subscription businesses, where recurring payment failures result in involuntary churn as the customer’s subscription gets cancelled.

Reminders can help prevent these losses, but simply sending them isn’t enough. Marketers, product managers, and growth teams still struggle with getting the timing, channels, and messaging right. 

Clearly, the challenge isn’t just about reminding users, it’s about ensuring those reminders actually drive action. So, what’s stopping you from achieving seamless engagement? Let’s break it down.

Why Driving Customer Action Needs Intelligent, Personalized Nudges with Reminders

What happens when there are no reminders? Bills go unpaid, subscriptions lapse, and carts remain abandoned. The same challenge applies to businesses trying to keep users engaged. You’re not just fighting forgetfulness; you’re up against digital noise, short attention spans, and notification fatigue.

For marketers, product managers, and growth teams, ensuring that users take timely action isn’t just about sending more notifications. It’s about precision, relevance, and timing. But that’s where things get tricky.

Here’s what stands in the way of seamless customer engagement:

1. Missed Revenue & User Drop-offs

Customers don’t always act when you want them to. A forgotten subscription renewal or an incomplete checkout isn’t just a missed opportunity, it’s lost revenue and increased churn. As a growth marketer you need more than just reminders; they need intelligent nudges that land at the right time.

2. Multi-Channel Disconnect

Not all customers check emails. Some ignore push notifications. Others never open SMS. If your reminders aren’t seamlessly reaching users across multiple channels, you’re leaving engagement on the table. As a product manager you often struggle to unify communication touchpoints, leading to broken customer journeys.

3. Rigid Automation & High Effort

Setting up reminders shouldn’t feel like a manual, high-maintenance task. Yet, many teams deal with rigid workflows that lack flexibility, forcing them to send the same reminders to everyone, whether they need them or not. Auto-canceling completed actions? Adjusting schedules dynamically? Without this level of automation, reminders can do more harm than good.

4. Notification Overload leading to Disengagement

There’s a fine line between helpful and annoying. Too many reminders and your users will start ignoring them. Worse, they’ll unsubscribe. Marketers need smarter messaging strategies to balance frequency, relevance, and engagement without overwhelming customers.

Without the right approach, reminders can either be ignored or feel like spam, pushing users away instead of pulling them in. As marketers, product managers, and growth teams, you don’t just need more reminders; you need smart, well-timed nudges that drive action without overwhelming your audience. That’s where intelligent, personalized reminders come in, helping you engage customers seamlessly across channels and ensuring every message lands at the right moment.

5. Lack of Performance Insights

As a marketer you must have been bombarded with questions such as which reminders are driving conversions? What’s the best time to nudge a customer? Without data-backed insights, you and your team are left guessing. You need a real-time feedback loop to optimize campaigns and maximize impact.

How CleverTap’s Reminders Empower Marketers, Growth Marketers, and Product Managers

Getting users to take action isn’t just about sending more notifications, it’s about timing, relevance, and a seamless experience. That’s where CleverTap’s Reminders come in, a powerful feature designed to help brands engage users with well-timed, personalized nudges that drive action when it matters most. With messages delivered across Push Notifications, Webhooks, WhatsApp, SMS, and Email, Reminders let businesses proactively guide users toward key actions, boosting engagement without overwhelming them.

For Marketers: Drive Smarter Engagement, Better ROI

1. No more guesswork: Send reminders when users are most likely to act, ensuring every message counts.
   
2. Reach users where they are: Push, Email, SMS, WhatsApp, meet them on their preferred channels.
   
3. Set it and optimize: Automate once, tweak in real-time, and watch conversions grow.

Attribute with confidence: Tie each campaign to revenue, renewals, or conversions with clear reporting and actionable insights.

For Growth Marketers: Leverage Conversions That Scale

1. Reduce drop-offs: Nudge users to complete purchases, renew subscriptions, or claim offers before they slip away.
   
2. Leverage data for smarter campaigns: Track performance, A/B test strategies, and refine messaging to maximize impact.
   
3. Perfect the timing: Experiment with multi-day reminders to find what resonates best with your audience.
   
4. Scale personalization effortlessly: Deliver dynamic, relevant nudges at scale without adding manual effort.

For Product Managers: Ace Frictionless Execution for Maximum Efficiency

1. Seamless cross-channel automation: Make reminders a natural part of the user journey.
   
2. Smart triggers & auto-cancellations: Send nudges when they’re needed and stop them when they’re not.
   
3. Low-effort, high-impact setup: Minimize manual work and integrate reminders effortlessly into your product.
   
4. Improve platform stickiness: Keep users coming back with timely, meaningful reminders embedded into your mobile app or platform experience.
   
5. Gain operational agility: Streamline reminder workflows with full automation, reducing effort while increasing impact.

The result? Higher engagement, lower churn, and stronger customer relationships. Don’t just take our word for it, read how a leading airline leverages reminders to enhance customer experiences and drive conversions.

“CleverTap’s Reminders gave us the ability to craft timely, personalized campaigns that felt intuitive to our customers and aligned with their travel timelines. It’s no longer just about promoting features. It’s about enhancing the journey before it even begins.

With Reminders, we achieved a ~11% peak CTR across campaigns, ~55% email open rates, and a 10% uplift in conversions, significantly outperforming standard promotional campaigns.”

— Kunal Gupta, Senior Marketing Manager, SpiceJet

Reminders That Nudge, Convert, and Retain

Reminders are a powerful feature that help brands engage users through timely, personalized nudges—ensuring they take the right action at the right moment. Delivered via Push notifications, Webhooks, WhatsApp, SMS, or Email, these proactive messages guide users seamlessly through critical stages of their journey. 

From payment alerts and policy renewals to coupon redemptions and check-in prompts, CleverTap’s Reminders support a wide range of high-impact use cases across industries:

• Banking & Financial Services: Payment due alerts, insurance renewal reminders
  
• E-commerce: Coupon allotments, coupon redemption reminders
  
• Subscriptions: Renewal messages, upcoming billing notifications
  
• Travel & Hospitality: Check-in prompts, last-minute deal nudges
  

Let’s take a closer look at how Reminders can drive action and outcomes across each of these verticals.

Reduce Friction in Payments and Policy Renewals

Customers often juggle multiple credit cards, each with its own billing cycle. A single reminder won’t cut it. Personalized payment alerts ensure that each card’s due date gets the right nudge—at the right time. And once a payment is made, alerts for that card can auto-cancel, removing noise while reducing missed payments. 

Similarly, for insurance, timely renewal nudges help customers avoid accidental lapses. These reminders, sent ahead of policy expirations, protect both coverage and customer relationships.

Boost Voucher Redemption and Customer Re-Engagement

Allocating a discount isn’t enough—it’s the redemption that counts. Post-allocation reminders based on voucher expiry, cart status, or user activity drive usage and conversions. Pair this with smart coupon allotments that are sent when users are most likely to act—whether they’re returning after a break or browsing high-intent categories—and you’ve got a recipe for higher ROI.

Maximize Subscriber Retention with Timely Alerts

Churn often comes down to one missed reminder. Whether it’s a monthly or annual cycle, personalized renewal nudges keep your brand top of mind—and your revenue steady.
And when a payment fails? Gentle grace-period notifications give users a window to act before service is disrupted, recovering revenue while respecting user experience.

Improve Conversions Across the Travel Journey

From browsing to boarding, timely nudges improve the entire travel flow. Prompt users to complete a booking when interest is shown but not finalized, or remind them to check in 24 hours before departure.
Need to re-engage idle travelers? Time-sensitive deals—tailored to their past destinations or preferences—help turn silence into spontaneous bookings.

Conclusion 

Whether you’re a marketer, growth expert, or product manager, intelligent, personalized nudges with reminders can cut through the noise, reduce churn, and drive real action. From re-engaging inactive users to preventing payment failures, these smart reminders ensure seamless customer journeys that boost revenue and retention.

So, how will you use intelligent, personalized nudges with reminders to transform engagement? The possibilities are endless, and the impact is real.