In today’s inbox-first world, email plays a critical role in building trust and driving long-term value. Email has evolved far beyond being a simple communication or follow-up channel.
The year 2025 marked a turning point for email marketers. With stricter enforcement from mailbox providers, shifting engagement patterns, and rising expectations around sender responsibility, many long-standing practices were challenged.
As we move into 2026, brands can no longer rely on volume-driven tactics or surface-level metrics to succeed.
In this edition of the CleverTap Email Masterclass, join Matthew Vernhout and Sriram G from Email Industries and Amber from CleverTap as they take a strategic look at how email needs to be rethought for the year ahead.
The session will explore –
This masterclass is designed to help marketers reset priorities, avoid costly missteps, and build a more resilient email program for the future.
Matthew Vernhout
Principal Email Advisor,
Email Industries
Sriram G
Sr. Deliverability Consultant,
Email Industries
Amber Haidery
CleverTap