Email Trends: 2025 Rewind, 2026 Forward

In today’s inbox-first world, email plays a critical role in building trust and driving long-term value. Email has evolved far beyond being a simple communication or follow-up channel.
The year 2025 marked a turning point for email marketers. With stricter enforcement from mailbox providers, shifting engagement patterns, and rising expectations around sender responsibility, many long-standing practices were challenged.

As we move into 2026, brands can no longer rely on volume-driven tactics or surface-level metrics to succeed.
In this edition of the CleverTap Email Masterclass, join Matthew Vernhout and Sriram G from Email Industries and Amber from CleverTap as they take a strategic look at how email needs to be rethought for the year ahead.

The session explores –

• Why Email must be a strategy channel
• Learnings from the year 2025
• Non-negotiables for 2026
• Trends for 2026
• Q&A to help tailor these insights to tackle unique challenges

This masterclass is designed to help marketers reset priorities, avoid costly missteps, and build a more resilient email program for the future.

Speakers

• 

  Matthew Vernhout

  Principal Email Advisor,
  Email Industries
  

• 

  Sriram G

  Sr. Deliverability Consultant,
  Email Industries

• 

  Amber Haidery

  CleverTap