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    Leveraging better segmentation to build powerful omnichannel engagement

    The key to successful user engagement is identifying the right segments and then building campaigns relevant to those segments. What’s more, integrating behavioral insights into engagement campaigns points to the correct channels to use in an omnichannel strategy.

    Vonage

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    Key Takeaways:

    Join product experts from CleverTap and Vonage to learn best practices around creating engagement campaigns and choosing the right channels.

    • Common mistakes while segmenting users for a campaign
    • Determining the ideal segmentation strategy
    • How much segmentation is too much?
    • Choosing the right channels for your segment
    • What are the best engagement/channel combinations?

    Speakers

    Jay_Dalvi

    Jay Dalvi

    Product Expert, CleverTap

    Stuart

    Stuart MacKellar

    Product Manager – Messages API, Vonage

    Sarah

    Sarah Mendoza

    Product Marketing Manager – Messages & SMS API, Vonage

    Unleash your brand’s growth potential with the power of robust data and analytics.

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