Middle East, Türkiye & Africa E-Commerce Report
Customer Engagement
Benchmark 2026

About the Report

In 2026 E-commerce in the Middle East, Türkiye, and Africa is entering a new phase. Customers are more deliberate about what they buy, compare across channels before making a purchase, and expect every interaction to build confidence. In uncertain times, brands are no longer competing only on price or convenience, but on trust.

The acquisition decade is over. The brands winning today are the ones that stay relevant after first purchase. This report explores how leading e-commerce brands across the region are driving engagement, retention, and long-term customer loyalty. Download the report to explore:

• Industry benchmarks for key metrics across the customer lifecycle
• Channel engagement benchmarks for email, push, in-app, SMS, and WhatsApp
• Customer engagement insights from leading e-commerce brands across the Middle East, Türkiye, and Africa
• Six emerging customer engagement and agentic AI trends shaping the future of e-commerce