Guide

Mobile App Engagement and User Retention

When your engagement leads to a message or coupon based on an action performed by the user, the experience can be made a magical one. But the power for rendering such experiences lies in data and the availability of it in the moments they occur. A practitioner’s guide for growth marketers from acquisition to advocacy.

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Sony Vodafone Gojek Fandango Hotstar BookMyShow BookMyShow Dominos 7-eleven Scoot Tata CLiq

Why Read This Whitepaper?

Many marketers are still unfamiliar how to use push notifications

Despite huge stores of data available, marketers still have trouble personalizing marketing campaignsand seem to be totally misaligned with consumer desires. Two-thirds of marketers still lack the ability to segment users based on their in-app behavior as well as potential.

According to new study by Forrester, 67% of marketers say they can’t measure ROI on mobile and only 27% confident that their mobile campaigns are profitable When your engagement leads to a message or coupon based on an action performed by the user, the experience can be made a magical one. But the power for rendering such experiences lies in data and the availability of it in the moments they occur.

  • Quick mobile retention primer + In-depth engagement strategies
  • Onboarding, Ongoing nurture, Advocacy or Attrition, as the case may
  • Detailed illustrations and screenshots included.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study