Top 12 Braze Competitors & Alternatives

Braze has earned a strong reputation in the customer engagement space. It is recognized for its mobile-first, multi-channel engagement tools that offer personalized, real-time messaging across channels. But it is not the only player in town, and depending on your business model, team size, tech stack, or budget, it may not even be the best fit. The high costs, complexity, and steep learning curve have led many growth teams to actively explore Braze competitors and alternatives.

The good news: the market for customer engagement platforms has matured rapidly. There are now 12 compelling Braze competitors that offer comparable, or in some cases, superior features across analytics, AI-driven personalization, omnichannel orchestration, and lifecycle management. This guide breaks them all down, along with each platforms’ pros and cons. 

Why Companies Look for Braze Competitors & Alternatives

Despite its strong usability and multichannel capabilities, several limitations push teams to explore Braze competitors and alternatives, as evidenced in G2 reviews.

• Steep learning curve: Advanced features like segmentation and automation can be difficult to master, often requiring technical support.
• Limited analytics and reporting: Users frequently cite gaps in reporting depth, requiring workarounds or external tools for meaningful insights.
• Feature gaps: Missing capabilities, such as mobile wallet support and more advanced targeting or automation features, can limit effectiveness.
• Complex setup and workflows: Building advanced campaigns or segments can be time-consuming and operationally heavy.
• Pricing concerns: Costs can scale quickly with usage, making budgeting less predictable for growing teams.

Overall, these challenges around usability at scale, analytics depth, and cost make exploring Braze competitors a strategic priority for growth teams. Let’s break down the leading Braze alternatives available today.

Top 12 Braze Competitors & Alternatives to Consider in 2026

1. CleverTap: The #1 Braze Alternative

CleverTap is an all-in-one customer engagement and retention platform built to power personalized, contextual, and intelligent experiences across the customer lifecycle. It combines advanced analytics, omnichannel engagement, and real-time personalization in a single, unified platform. 

For digital-first businesses, CleverTap’s campaign orchestration tool empowers brands to truly understand user behavior, act on insights instantly, and build long-term loyalty. 

Key Features

• All-in-one platform: CleverTap combines data unification, segmentation, engagement, analytics, and personalization into a single platform, eliminating the need for multiple tools and complex integrations. With built-in cohort analysis, funnel tracking, and churn prediction, brands can better understand user behavior, improve retention, and increase customer lifetime value.
• Real-time behavioral analytics: Designed for real-time insights, CleverTap provides instantly updating dashboards and reports that track campaign performance, revenue impact, and retention metrics. Its funnel and cohort analysis tools help teams quickly identify drop-offs and take immediate action, enabling faster, data-driven decision-making.
• Omnichannel campaign orchestration: Marketers can create and automate campaigns across push notifications, in-app messaging, email, SMS, WhatsApp, RCS, and web, all from one platform. Visual journey builders and AI-driven optimization ensure the right message is delivered at the right time and channel. RenderMax™ further enhances push delivery, reaching up to 90% of devices.
• Dynamic personalization: CleverTap enables deep personalization using behavioral, demographic, and contextual data. From real-time triggers to multi-layered segmentation and identity-based targeting, brands can deliver highly relevant, individualized experiences across the entire customer lifecycle.
• Data advantage with TesseractDB™: Powered by its proprietary database, CleverTap captures up to 10,000 data points per user with a 10-year lookback. This creates a rich 360° customer view, enabling faster segmentation, deeper analytics, and long-term behavioral insights without relying on external data warehouses.
• Agentic AI with CleverAI™: CleverAI™ uses AI agents to automate campaign planning, decision-making, content generation, and execution. The agents enable scalable, real-time, one-to-one engagement with minimal manual effort. CleverTap stands out among Braze competitors for its AI-driven personalization.
• High-quality support: With a 9.0/10 rating on G2, CleverTap is known for responsive support, strong documentation, and dedicated customer success programs, helping teams onboard quickly and maximize platform value.

What G2 reviews say about CleverTap

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• Comprehensive analytics: Users value CleverTap’s analytics capabilities for enhancing user engagement and optimization throughout the sales funnel, with reviewers specifically highlighting the ease of tracking real-time data and generating clear, actionable reports across multiple channels.
• Responsive customer support: Users consistently commend CleverTap for its highly responsive and effective support, with reviewers noting access to dedicated account managers and support agents who resolve issues in real time.
• Ease of use: Users praise CleverTap for streamlining their workflows and simplifying navigation, with reviewers highlighting how straightforward it is to set up campaigns across multiple channels, including push notifications, SMS, email, and WhatsApp, without significant technical effort.
• Effective automation and campaign management: Users applaud CleverTap’s automation capabilities for enhancing customer engagement and enabling targeted marketing, while also appreciating the flexibility of its campaign management tools, which support personalized journeys across different channels and help teams continuously improve performance. 

How CleverTap stacks up against Braze

When comparing the CleverTap vs. Braze on G2, CleverTap holds an edge in overall star rating, earning 4.6 out of 5 compared to Braze’s 4.5 out of 5.

The ratings gap becomes more pronounced across key performance metrics. CleverTap outscores Braze on Ease of Use (8.9 vs. 8.3), Ease of Setup (8.5 vs. 7.6), Ease of Admin (9.0 vs. 8.5), and Quality of Support (9.0 vs. 8.5). CleverTap also leads on partner satisfaction (9.3 vs. 8.9) and product direction (9.5 vs. 9.2).

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CleverTap outshines Braze in personalization, marketing automation, and app analytics capabilities, along with several other feature categories on G2.

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Notably, CleverTap was named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines, a recognition that reflects both its product innovation with CleverAI™ and the tangible results delivered for its customers.

2. MoEngage

MoEngage is a customer engagement and marketing automation platform, one of the popular Braze competitors available today. It helps businesses track user behavior, build targeted campaigns, and deliver personalized communications across multiple channels, including push notifications, email, SMS, WhatsApp, and in-app messaging.

Based on G2 reviews, the following are the features, pros, and cons of MoEngage:

Key Features

• Powerful segmentation engine enabling dynamic user groups based on real actions, timing, location, and custom attributes
• Visual funnel builder providing instant drop-off rates, conversion insights, and reusable segments across campaigns
• Multi-channel campaign management covering push, email, in-app, SMS, and WhatsApp, without heavy engineering dependency
• AI-powered analytics to analyze customer behaviors and personalize content delivery

Pros

• Highly intuitive to use, with G2 users appreciating how easily customer data can be turned into actionable campaigns
• Real-time event tracking and segment updates make it valuable beyond marketing, including for QA validation during feature releases

Cons

• Steep learning curve for newcomers, particularly when configuring advanced automation and segmentation
• Requires strict event naming discipline; inconsistencies quickly create confusion and make segment management unwieldy
• Reporting dashboards can feel slow with large datasets, and dashboard insights lack depth for some users

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How it stacks up against Braze

Both platforms share a 4.5/5 G2 rating, but MoEngage scores higher on ease of setup (8.8 vs. 7.6), quality of support (9.0 vs. 8.5), and several other ratings. Users highlight MoEngage for its strong ability to track user behavior, enabling teams to turn data into effective, action-driven campaigns. 

Among other Braze competitors, G2 reviewers value MoEngage’s robust segmentation capabilities, which allow targeting users based on real-time actions and custom attributes, helping create more personalized and impactful interactions. However, Braze has nearly three times the number of reviews and is noted to offer greater feature depth for complex marketing needs.

Learn more about the top MoEngage alternatives. Compare CleverTap vs. MoEngage and MoEngage vs. WebEngage customer engagement platforms.

3. Insider One

Insider One is an omnichannel customer engagement and personalization platform that enables businesses to orchestrate cross-channel customer journeys, deliver AI-driven personalization, and engage users across web, app, push, email, SMS, and WhatsApp.

Based on G2 reviews, the following are the features, pros, and cons of Insider One:

Key Features

• Journey builder for designing end-to-end automated customer journeys across multiple channels without heavy engineering dependency
• Advanced segmentation and CDP architecture that centralizes user profiles and enables audience targeting based on behaviors, interests, and real-time actions
• Built-in A/B testing and real-time campaign analytics to measure scenario impact and optimize performance continuously

Pros 

• G2 users highlight its intuitive interface and solid structure for templates, journeys, and segmentation that speeds up execution
• Great customer support, consistently described as proactive, responsive, and solution-oriented, giving teams confidence to scale their CRM initiatives

Cons

• Steep learning curve, particularly for new users navigating advanced segmentation, automation, and the platform’s extensive feature set
• Initial setup and integrations can be time-consuming and technically demanding, especially for custom-built websites or smaller teams
• Measurement and reporting capabilities are considered limited, with analytics data sometimes requiring consultant assistance to interpret

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How it stacks up against Braze

Insider One outscores Braze across every key G2 rating dimension, including quality of support (9.6 vs. 8.5), ease of use (9.4 vs. 8.3), and ease of setup (9.0 vs. 7.6). It also holds a higher overall star rating (4.8 vs. 4.5) across a comparable review volume. However, Braze retains an edge in categories such as push notifications and email template building, where Insider One lacks sufficient comparative data.

Compare the top Insider One competitors and get a deeper look at Klaviyo vs. Insider One to choose the best platform for your needs.

4. WebEngage

WebEngage is a marketing automation and customer retention platform that helps businesses execute omnichannel campaigns, automate user journeys, and leverage detailed analytics to drive engagement and conversions across channels, including push notifications, email, SMS, WhatsApp, and RCS.

Based on G2 reviews, the following are the features, pros, and cons of WebEngage:

Key Features

• Multi-channel journey builder that synchronizes communication across channels to automate lead nurturing and maximize campaign impact
• Live segmentation engine enabling dynamic, real-time audience targeting based on user behavior, events, demographics, and custom attributes
• Detailed analytics and funnel reporting with cohort analysis and event tracking to understand user drop-offs and optimize campaign performance

Pros 

• Intuitive, user-friendly interface that makes even complex processes approachable for newcomers
• Strong customer support is widely praised for its responsiveness, with most issues resolved quickly through dedicated account managers

Cons

• Noticeable performance issues, particularly slow loading of reports, live segments, and complex journeys, which impact day-to-day efficiency
• Steep learning curve for certain features, with some advanced configurations requiring technical knowledge and better onboarding documentation
• Inconsistent customer support quality, while many praise it, some users report slow responses and a lack of urgency for critical issues

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How it stacks up against Braze

Both platforms share a 4.5/5 G2 rating, but WebEngage edges ahead on ease of setup (8.3 vs. 7.6) and quality of support (8.6 vs. 8.5). However, Braze has roughly twice the number of reviews and stronger coverage in categories like push notification and personalization engines.

Compare the top WebEngage competitors and alternatives. Directly compare CleverTap to WebEngage to find the best fit.

5. Airship

Airship is a mobile marketing platform designed to help businesses drive app engagement through push notifications, in-app messaging, email, and other mobile channels. It enables real-time, event-based targeting to specific audience segments.

Based on G2 reviews, the following are the features, pros, and cons of Airship:

Key Features

• Push notifications and in-app messaging with multi-channel delivery capabilities
• Real-time, event-based audience targeting using attributes and custom events
• Performance analytics and reporting via an integrated Looker instance
• Journey design tools for building automated communication sequences

Pros

• Responsive, proactive customer support team that is genuinely invested in client success
• Intuitive platform that developers find easy to implement without heavy setup overhead
• Strong push notification and mobile marketing capabilities

Cons

• Significant performance issues, including slow loading times, long delays, and sluggish data retrieval
• Poor UX/UI makes campaign management frustrating, with many workflows requiring cumbersome workarounds
• Steep learning curve for analytics features, limited A/B testing, and insufficient onboarding resources

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How it stacks up against Braze

Airship holds a G2 rating of 4.0/5 across 83 reviews, compared to Braze’s stronger 4.5/5 across 1,485 reviews. Braze outperforms Airship across nearly every rated dimension—ease of use, quality of support, and ease of setup—and covers significantly more product categories. Airship may suit teams prioritizing mobile push capabilities, but Braze offers a broader, more polished platform overall.

6. Iterable

Iterable is a growth marketing and customer engagement platform designed to help teams build and automate personalized, multi-channel lifecycle campaigns across email, SMS, push notifications, and in-app messaging.

Based on G2 reviews, the following are the features, pros, and cons of Iterable:

Key Features

• Visual Journey Builder for designing flexible, multi-step customer flows without heavy engineering dependency
• Multi-channel messaging across email, SMS, push, and in-app from a unified interface
• Automation capabilities for personalized lifecycle marketing with drag-and-drop campaign building

Pros

• Highly intuitive and easy to use, with users consistently praising the straightforward setup and user-friendly interface across company sizes
• Responsive, knowledgeable customer support that is particularly valued during onboarding and ongoing usage
• Strong platform stability and reliability with consistent performance

Cons

• Reporting and analytics capabilities are frequently cited as weak, with inconsistent conversion tracking making it difficult to optimize campaigns with confidence
• Steep learning curve for advanced features, requiring significant time investment in documentation and support
• Gaps in functionality, including limited deep funnel analysis, A/B testing constraints, and scalability challenges, frustrate power users

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How it stacks up against Braze

Iterable and Braze are closely matched, both rated 4.4 (for Iterable) and 4.5 (for Braze) out of 5 on G2 and serving mid-market companies primarily. Iterable edges ahead on quality of support and platform stability, while Braze holds advantages in breadth of features, market presence, and review volume. Both share identical pros and cons themes around ease of use, missing features, and learning curve.

Get a comprehensive list of the top Iterable competitors.

7. Customer.io

Customer.io is a marketing automation platform designed to help businesses send personalized, event-triggered messages across email, SMS, push notifications, and in-app channels. It is particularly well-regarded among developers and technical teams for its flexibility and robust API connectivity.

Based on G2 reviews, the following are the features, pros, and cons of Customer.io:

Key Features

• Behavior-based automation and real-time segmentation enabling highly targeted, personalized campaign delivery
• Developer-friendly architecture with well-documented APIs, SDKs, and custom event/attribute support
• Transactional email capabilities and CDP functionality, unique among its peer set

Pros

• Highly flexible event-driven automation that connects directly to product behavior, making it especially powerful for onboarding, retention, and product-led growth use cases
• Consistently praised for ease of use and intuitive setup, with users noting smooth data integration and quick campaign deployment
• Responsive, technically proficient customer support team that users credit for accelerating onboarding and ongoing success

Cons

• Steep learning curve, particularly for non-technical marketers who need engineering support to fully unlock the platform’s capabilities
• The platform feels fragmented in places, mixing legacy and newer features in ways that can confuse new users
• Analytics and reporting are frequently cited as limited, with users needing to export data to external tools like PowerBI to derive meaningful insights

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How it stacks up against Braze

Customer.io matches Braze closely on overall G2 rating (4.4 vs. 4.5) but appeals to a very different buyer, primarily small businesses (58.8% of its reviewers), versus Braze’s mid-market and enterprise focus. Customer.io holds a unique edge in transactional email and CDP capabilities, while Braze covers a broader channel footprint, including WhatsApp and RCS.

Compare the top Customer.io competitors.

8. Bloomreach

Bloomreach is a marketing automation and e-commerce personalization platform used primarily by mid-market retail and e-commerce teams. It combines customer data management, marketing automation, content management, and AI-driven personalization into a unified environment.

Based on G2 reviews, the following are the features, pros, and cons of Bloomreach:

Key Features

• Scenario-based marketing automation for building intelligent customer journey flows
• Anonymous visitor identity resolution that converts unknown visitors into actionable customer personas
• Built-in CDP capabilities with omnichannel orchestration and integrations with CRMs, ad platforms, and analytics tools

Pros

• Highly intuitive interface praised for ease of use in daily campaign management and quick initial setup
• Great customer support, frequently highlighted for responsiveness and professionalism
• Powerful AI-driven personalization and segmentation that enables precise, targeted marketing at scale

Cons

• Steep learning curve, particularly around advanced features, personalization, and initial configuration
• Limited out-of-the-box tools, with some common tasks requiring complex workarounds
• The platform can become cluttered with duplicate elements in multi-user environments, and would benefit from better visibility, usage tracking, and duplication alerts.

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How it stacks up against Braze

Bloomreach edges out Braze slightly in overall rating (4.6 vs. 4.5) and leads notably in quality of support (9.2 vs. 8.5). While Braze has stronger segmentation and API flexibility, Bloomreach differentiates itself with deeper e-commerce capabilities, CDP features, and anonymous visitor data resolution that Braze does not offer.

9. Netcore Cloud

Netcore is an omnichannel customer engagement platform used primarily by mid-market and enterprise teams in financial services, retail, and banking. It unifies customer data, marketing automation, and AI-driven personalization to help teams build and manage cross-channel customer journeys at scale.

Based on G2 reviews, the following are the features, pros, and cons of Netcore Cloud:

Key Features

• Omnichannel campaign management across email, SMS, WhatsApp, push notifications, and web with AMP email capabilities
• Built-in CDP with customer journey mapping, geofencing, A/B testing, and mobile app analytics
• Dedicated account management and customer success support throughout onboarding and ongoing campaign management

Pros

• Accessible interface that enables marketers to create omnichannel journeys with minimal friction
• Good customer support, with users noting responsive teams that facilitate smooth implementation
• Strong segmentation capabilities across multiple metrics, including email opens, clicks, and custom attributes

Cons

• Reporting dashboards can be slow and lack depth, with limited API connectivity to external BI tools
• A learning curve exists when navigating deeper analytics or building more complex journeys
• The platform shows occasional slow performance, delays in data updates, especially when handling large datasets, and periodic downtime.

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How it stacks up against Braze

Netcore and Braze share the same overall G2 rating (4.5), but Netcore outperforms on ease of setup (8.7 vs. 7.6) and quality of support (9.0 vs. 8.5). However, Braze leads in push notification satisfaction and has a significantly larger review base, suggesting broader market adoption.

Find the best Netcore Cloud competitors and alternatives for your business.

10. Klaviyo

Klaviyo is a marketing automation platform used predominantly by small businesses in retail, apparel, and e-commerce. It specializes in email and SMS marketing, combining powerful segmentation, automated flows, and deep integrations with e-commerce platforms to help teams deliver personalized, revenue-driving campaigns.

Based on G2 reviews, the following are the features, pros, and cons of Klaviyo:

Key Features

• Automated flow builder with pre-built templates for sequences such as abandoned cart, post-purchase, and win-back campaigns
• Seamless integrations with e-commerce platforms like Shopify and tools like Zapier, pulling in customer behavior and engagement data automatically
• Built-in revenue attribution and analytics providing clear visibility into how individual campaigns and flows impact store revenue

Pros

• Intuitive interface praised for being accessible to all skill levels, including non-specialists managing campaigns without dedicated email teams
• Powerful automation that streamlines personalized, behavior-based campaigns and enhances customer engagement efficiency
• Extensive integration ecosystem, particularly with Shopify, enabling seamless data flow and real-time audience targeting

Cons

• Pricing scales significantly with list size, making it costly for growing businesses and small teams with limited budgets
• Some missing features, including limited SMS functionality and inadequate search and contact management tools
• Steep learning curve when setting up advanced flows, managing large segment libraries, or retrieving specific data

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How it stacks up against Braze

Klaviyo edges out Braze on overall rating (4.6 vs. 4.5) and leads in ease of setup (8.5 vs. 7.6) and ease of administration (8.9 vs. 8.5), making it more accessible for smaller teams. However, Braze dominates in mobile marketing, push notifications, and personalization engines—categories where Klaviyo has no comparable G2 data—pointing to Braze’s stronger fit for enterprise and mobile-first use cases.

Compare Klaviyo to Braze and see how they stack up against each other.

11. Agentforce Marketing (Formerly Salesforce Marketing Cloud)

Agentforce Marketing (rebranded from SFMC) is a comprehensive marketing platform by Salesforce that enables personalized, automated customer engagement across multiple channels. It represents the next evolution of marketing orchestration, combining human and AI collaboration to build lasting customer relationships at scale.

Based on G2 reviews, the following are the features, pros, and cons of Agentforce Marketing (Formerly Salesforce Marketing Cloud):

Key Features

• Journey builder orchestrates complex, multi-step customer journeys across email, SMS, push notifications, and mobile channels
• Advanced segmentation helps to achieve precise, data-driven campaign personalization
• Deep connectivity with Salesforce Sales and Service Cloud for unified customer data across teams

Pros

• Users praise its powerful automation capabilities, with Journey Builder enabling complex campaigns that run reliably with minimal ongoing oversight
• Its seamless Salesforce CRM integration gives marketing, sales, and service teams a single source of customer data, simplifying reporting and collaboration
• Comprehensive analytics and reporting features help teams track and optimize campaign performance effectively

Cons

• The steep learning curve is the most cited complaint; initial setup is complex and often requires SQL knowledge or specialized expertise
• The fragmented “studios” UI (Email Studio, Automation Studio, etc.) feels unintuitive, with little consistency across modules
• Licensing costs are high, particularly burdensome for smaller teams, with key features locked behind additional add-ons

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How it stacks up against Braze

Agentforce Marketing scores 4.0/5 across 4,443 reviews versus Braze’s 4.5/5 from 1,498 reviews. Braze leads in ease of use, customer support quality, and implementation simplicity, while Agentforce holds an edge in Journey Builder depth and comprehensive customer data capabilities.

Take a look at the top Agentforce Marketing (formerly SFMC) competitors.

12. Brevo

Among other Braze competitors, Brevo is cited as an accessible, affordable marketing platform designed primarily for small to mid-sized teams. It brings together email marketing, transactional messaging, live chat, and contact management into a single integrated solution, making it a practical all-in-one option for businesses looking to engage customers without the complexity of enterprise-grade tools.

Based on G2 reviews, the following are the features, pros, and cons of Brevo:

Key Features

• Intuitive email creation and sending with reliable inbox delivery, keeping marketing emails out of spam folders
• Built-in messaging automation and live chat capabilities that enhance real-time customer engagement
• Flexible API support that enables quick domain validation, message routing from websites, and seamless workflow connectivity

Pros

• Users highlight how easy and intuitive Brevo is to get started with, particularly praising its accessibility for small teams who need to send marketing emails without being overwhelmed
• Reviewers appreciate the breadth of functionality offered at an affordable price point, with transactional email, contact management, and live chat available in one place
• Email deliverability is a noted strength, with users reporting that marketing emails reliably reach inboxes rather than spam folders

Cons

• Users must pay an additional fee to remove Brevo branding from emails, which reviewers find reduces the platform’s overall value
• The template library is considered limited, and mastering complex automation takes time, presenting a learning curve for some users
• Occasional performance lag was flagged as a frustration that impacts workflow efficiency

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How it stacks up against Braze

Both Brevo and Braze hold a 4.5/5 rating on G2, though Brevo’s rating is based on only 5 reviews compared to Braze’s 1,498. Despite the significant difference in review volume, G2 reviewers felt Brevo better meets business needs and preferred its product direction and support quality.

Choose the Best from this List of Braze Competitors & Alternatives

While Braze remains a strong player in customer engagement, it’s far from the only option. This list of Braze competitors highlights that businesses now have access to a wide range of platforms that offer deeper analytics, built-in data capabilities, easier usability, and more flexible pricing models.

Evaluating multiple Braze competitors ensures you choose the right platform. The right choice ultimately depends on your specific needs. For teams looking to unify data, engagement, and retention in one place without added complexity, CleverTap stands out as a compelling alternative.

Before making a decision, evaluate your growth stage, technical resources, and long-term retention goals. With CleverTap, you can effectively understand your users, act on insights, and build lasting customer relationships.