Customer Engagement

NPS Metric: Why Your App Shouldn’t Just Rely On This Measurement

If you’ve ever answered the question “How likely is it that you would recommend our mobile app to a friend

Written by: Shivkumar M
Published on: 07 Aug, 2019
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018

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