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CleverTap Blogs

Latest trends in customer engagement

Customer Engagement

What is Customer Lifetime Value (CLV) & How to Calculate It

Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company

Written by: Subharun Mukherjee

Published on: 13 May, 2025

Email Marketing

How to Improve Email Marketing ROI: Key Metrics and Advanced Strategies

The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown

Written by: Kiran Pius

Published on: 05 May, 2025

AI and ML

Building Trust with AI: Powered by 8×8 and CleverTap

Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

Written by: Igor Mostovoy

Published on: 24 Apr, 2025

Data and Analytics

What is RFM Analysis? Calculating RFM Score for Customer Segmentation

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Written by: Pushpa Makhija

Published on: 03 Oct, 2024

Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M

Published on: 04 Mar, 2021