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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
You may have stumbled across a website within a website — a separate place on a domain that had a
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
Free Customer Engagement Guides
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