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Push notifications are a powerful tool to increase user engagement and foster long-term loyalty. This guide shares 25 effective push notification examples to inspire your messaging strategy and help drive customer retention with targeted and meaningful messages.
Push notifications can be a game-changer for driving user engagement and retention—when done right.
Very often, your audience is subjected to poorly crafted, generic notifications that can frustrate them and lead to uninstalls. The real key to success lies in personalization and industry-specific strategies that speak directly to your audience’s needs and interests.
This blog will help you tailor notifications for maximum impact with proven best practices and examples from top-performing industries. Let’s dive into 25 of the best push notification examples to inspire your 2025 engagement strategy.
eCommerce Push Notifications are powerful tools for driving conversions, recovering lost sales, and re-engaging customers. Each notification type aligns with specific user behaviors, leveraging personalization and urgency to prompt action.
An abandoned cart notification reminds users to complete their purchase after leaving items in their cart. These messages aim to recover lost sales by addressing common barriers like distractions or indecision.
Why It Matters:
70% of online carts are abandoned, representing a massive revenue recovery opportunity. Well-crafted notifications address hesitation, distractions, or doubts to nudge users back.
What Works:
Example:
Pro Tip:
Create urgency with phrases like, “Hurry! Your 10% discount ends in 3 hours.”
A flash sale notification alerts users to limited-time discounts or promotions. These notifications leverage urgency and exclusivity to drive immediate purchases.
Why It Matters:
Flash sales drive immediate spikes in traffic and revenue by tapping into the fear of missing out (FOMO).
What Works:
Example:
Pro Tip:
Add a countdown timer to your linked landing page to visually reinforce urgency.
A personalized recommendation notification suggests products or services tailored to a user’s browsing history, past purchases, or preferences. These notifications leverage user data to deliver highly relevant suggestions, making the shopping experience feel curated and engaging.
Why It Matters:
Personalized recommendations help users discover products they’ll love, enhancing their shopping experience and boosting sales. By offering tailored suggestions, you can create a sense of connection and increase the likelihood of repeat purchases.
What Works:
Example:
Pro Tip:
Pair personalized recommendations with limited-time offers or free shipping to boost click-through rates and conversions.
A price drop notification informs users when the price of an item they’re interested in has been reduced. It’s a strategic way to re-engage users and encourage purchases by emphasizing savings.
Why It Matters:
Price-sensitive shoppers often wait for deals before making purchases. By proactively notifying them of discounts, you can convert hesitant users into buyers and clear inventory faster.
What Works:
Example:
Pro Tip:
Consider pairing the price drop notification with recommendations for complementary products. For instance, “The jacket you liked is now 15% off! Pair it with these cute boots for the perfect match.”
A back-in-stock notification informs users that a previously sold-out item is available again. These notifications re-engage users who expressed interest in the product, creating excitement and urgency to purchase.
Why It Matters:
Users often lose interest when items are unavailable, but notifying them of restocks revives interest and drives conversions. This is especially effective for high-demand or exclusive products.
What Works:
Example:
Pro Tip:
Offer a one-click “Pre-order” or “Reserve Now” option in your notification to streamline the buying process for highly popular items.
An order confirmation notification is sent immediately after a user completes a purchase. It reassures the buyer that their transaction was successful and provides essential details about the order.
Why It Matters:
Order confirmations build trust and enhance the post-purchase experience. By providing key details like the order number and next steps, these notifications reduce customer anxiety and improve brand reliability.
What Works:
Example:
Pro Tip:
Include a CTA for order tracking or support, such as “Track your order”
Gaming push notifications are essential for keeping players engaged, informed, and motivated to return to the game. They tap into psychological triggers like achievement, competition, and curiosity while offering players timely updates or incentives.
A notification encouraging players to continue playing by highlighting their progress and unlocking rewards.
Why It Matters:
These notifications remind players of their progress and encourage them to keep going. By highlighting milestones or opportunities, they re-engage users and deepen their connection with the game.
What Works:
Example:
Pro Tip:
Include progress visuals to motivate players further.
A social and competitive notification encourages players to engage by highlighting friend activities or leaderboard standings, driving interaction and fostering community
Why It Matters:
These notifications encourage players to engage with friends or compete with others, fostering a sense of community and competition.
What Works:
Example:
Pro Tip:
Use leaderboards or real-time stats to show the player where they stand, encouraging them to act immediately.
An in-game monetization notification promotes purchases by highlighting limited-time offers, exclusive items, or bonus rewards, driving revenue while enhancing the player experience.
Why It Matters:
These notifications drive purchases by highlighting limited-time offers, special discounts, or exclusive items, encouraging players to invest in their gaming experience.
What Works:
Example:
Pro Tip:
Combine monetization notifications with gameplay benefits or around a trending topic.
Event-based notifications inform players about limited-time or seasonal in-game events, such as special challenges, missions, or rewards. These notifications create excitement and urgency, drawing players back into the game.
Why It Matters:
Seasonal or time-limited events often feature exclusive content that drives immediate engagement. These notifications are key for boosting participation during critical periods.
Example:
What Works:
Pro Tip:
Customize event notifications with visuals or themes related to the event, such as holiday imagery for a festive campaign.
A daily reward notification reminds players to log in and claim free in-game rewards, such as bonuses, coins, or power-ups. These notifications encourage regular engagement by establishing a sense of routine.
Why It Matters:
Daily rewards build player loyalty by rewarding consistent participation. They also increase active user counts and can act as a gateway for deeper in-game engagement.
Example:
What Works:
Pro Tip:
Adding a ‘on a streak’ messaging can nudge users to continue their progress. “You’re on a 5 day hot streak, Can you make it to 7?”
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Subscription services thrive on keeping users engaged, informed, and motivated to stay subscribed. Push notifications for these platforms often focus on delivering value, fostering curiosity, and ensuring renewals or upgrades.
A notification that highlights new content tailored to the user’s preferences, such as new episodes, playlists, or curated recommendations.
Why It Matters:
These notifications help users find new content they’ll enjoy, boosting engagement and creating a sense of ongoing value in their subscription.
What Works:
Example:
Pro Tip:
Include preview visuals or a direct link to the content for seamless access.
A notification that reminds users about an upcoming subscription renewal, often with an opportunity to upgrade or modify their plan.
Why It Matters:
These notifications remind users of upcoming renewals or encourage them to explore enhanced features, ensuring continuity while driving upsells.
What Works:
Example:
Pro Tip:
Send these notifications well before the renewal date to allow users time to consider their options without pressure.
A social proof notification uses metrics or popularity cues to highlight trending content or community engagement. By showcasing what others are enjoying, these notifications create a sense of relevance and FOMO, motivating users to explore similar content and engage with your service.
Why It Matters:
Social proof leverages the power of community and popularity to influence decisions. For subscription services, showcasing what others are watching, listening to, or enjoying can motivate users to explore similar content and reinforce their subscription’s value.
What Works:
Example:
Pro Tip:
Include metrics like “Top Rated” or “Most Watched” to reinforce the appeal of the content and encourage immediate interaction.
A personalized recommendations notification suggests content based on a user’s preferences, viewing history, or activity. These notifications feel curated and relevant, encouraging deeper engagement with the platform.
Why It Matters:
Personalization creates a tailored user experience, making content more appealing and reducing decision fatigue. By showing users exactly what they’re likely to enjoy, these notifications drive retention and increase session duration.
Example:
What Works:
Pro Tip:
Highlight specific reasons for the recommendation, like “Since you loved [Previous Show], you’ll enjoy this too.”
A user feedback notification asks subscribers for their opinions on recently consumed content, such as a show or playlist. These notifications provide valuable insights while re-engaging users with personalized interactions.
Why It Matters:
Feedback on specific content helps improve recommendations, refine offerings, and increase user satisfaction by showing that their preferences are valued.
Example:
What Works:
Pro Tip:
Use feedback notifications to subtly encourage further engagement: “Thanks for your feedback! Here’s a new show we think you’ll love based on your rating.”
Push notifications in financial services are vital for keeping users informed, encouraging financial responsibility, and promoting relevant offers. These notifications must be timely, clear, and actionable to drive trust and engagement.
A notification that reminds users of upcoming bills or payment due dates to help them avoid late fees or penalties.
Why It Matters:
Late payments can lead to fees and credit score impacts, so timely reminders are highly valued by users. They help customers stay on top of their obligations while strengthening their trust in your service.
What Works:
Example:
Pro Tip:
Send reminders a few days before the due date, then follow up on the due date itself for maximum effectiveness.
A transaction alert notification informs users of account activity, such as purchases, deposits, or suspicious activity. These alerts provide real-time updates to keep users informed and secure.
Why It Matters:
Real-time transaction notifications provide transparency and security. They reassure users about their account activity and quickly alert them to potential fraud.
What Works:
Example:
Pro Tip:
Include a direct link to report suspicious activity, such as “Don’t recognize this transaction? Tap here to flag it.
A notification that highlights promotional offers, cashback deals, or savings opportunities to encourage users to maximize their financial benefits.
Why It Matters:
Highlighting savings opportunities or promotional offers helps users maximize their finances and creates a sense of value and reward for using your service.
What Works:
Example:
Pro Tip:
Combine promotions with spending insights to show users how much they could save by acting on the offer.
A budgeting notification alerts users when they are nearing or exceeding their set spending limits, helping them stay on track with their financial goals.
Why It Matters:
Budgeting notifications empower users to manage their money proactively, reinforcing the app’s value in promoting financial discipline.
Example:
What Works:
Pro Tip:
Keep users motivated by offering milestone-based rewards for staying under budget, such as “You stayed within your dining budget this month! Great job! Here’s a tip to save even more next month.”
Travel apps and services rely on push notifications to enhance the user experience, keep travelers informed, and drive bookings. From itinerary updates to location-based deals, these notifications create seamless and personalized travel experiences.
A notification that alerts users about changes to their flight schedule, such as delays, cancellations, or boarding times.
Why It Matters:
Timely updates ensure travelers stay informed and can adjust their plans accordingly, improving trust and reducing stress.
Example:
What Works:
Pro Tip:
Include a quick link for additional options, like “Tap here to view alternate flights.”
A notification that reminds users of key details about their upcoming trip, such as hotel check-in times, activity schedules, or transportation plans.
Why It Matters:
It helps travelers stay organized and prepared, ensuring a seamless experience during their trip.
Example:
What Works:
Pro Tip:
Include a quick link to add events to their calendar or navigate directly to the destination.
A notification that highlights special offers, discounts, or promotions for attractions, accommodations, or activities at the user’s travel destination.
Why It Matters:
Travelers are often looking for ways to enhance their trips with unique experiences. Destination-specific deals create opportunities to engage users and drive bookings.
Example:
What Works:
Pro Tip:
Pair deals with user reviews or ratings to build trust and increase the likelihood of booking.
A notification that provides travelers with real-time weather updates for their current or upcoming destination to help them plan better.
Why It Matters:
Weather conditions play a crucial role in travel plans. Keeping users informed ensures they are prepared, enhancing their experience and reducing potential inconveniences.
Example:
What Works:
Pro Tip:
Include a link to detailed forecasts or activity suggestions based on the weather, e.g., “Rainy day activities in London.”
A notification that informs users about upcoming events near their travel destination, such as festivals, concerts, or special activities.
Why It Matters:
Travelers often seek unique local experiences to make their trips memorable. Event alerts connect them to opportunities they might not have discovered on their own.
Example:
What Works:
Pro Tip:
Include exclusive perks like discounted tickets or VIP access to add value and incentivize bookings.
Throughout this article, we’ve explored how impactful push notifications can drive engagement, conversions, and user retention. But even the most perfectly crafted notification fails to deliver value if it doesn’t appear on the user’s device.
This is a significant challenge marketers face; about 40% of android push notifications don’t show up due to inactive apps or device optimization.
CleverTap’s RenderMax technology ensures that your notifications are not only sent but also rendered on users’ devices. By boosting render rates by up to 90%, RenderMax eliminates barriers to visibility, allowing your carefully crafted messages to make the impact they’re designed for.
Take the Next Step: Book a demo with CleverTap to optimize your push notification strategy. Discover how CleverTap can help you overcome common challenges, enhance your engagement efforts, and achieve sustained growth in your e-commerce business.
