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Product Director, CPaaS, 8x8Igor brings more than 15 years of experience in product development, growth and marketing, spanning across diverse industries, including aviation, transport, HR, and marketplaces. Igor has worked with and consulted SaaS companies of different sizes, maturity, and geographies, and loves diving deeper into solving problems for business users.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
