It also lets you measure the effectiveness of campaigns you run on different advertising networks to
understand which channels yield your most engaged and profitable users.
Data about which ad campaign a user came from flows right into the CleverTap dashboard via our Attribution Partners.
For Websites, CleverTap automatically tracks your ad campaigns running on ad networks such as Facebook and Google. By connecting your Facebook and Google AdWords accounts, all of your campaign cost data will be available for analysis right from the CleverTap dashboard.
Behavior of users acquired from different sources can vary dramatically. Using CleverTap’s advanced segmentation you can