Analyze and optimize your marketing channels
for cost-effective user acquisition.

Track Users Acquired from Paid Campaigns

When you run an ad campaign, you need to trace every user back to the source so you can fine tune your acquisition strategy.

With CleverTap, you can measure the success of campaigns run on different advertising platforms to understand which channels yield the most engaged and profitable users.

Analyze Custom User Events with Advanced Attribution Models

Not all touchpoints are created equal. Create an accurate depiction of your user journey. Choose from a number of attribution models such as multi-source or last-touch models to measure each campaign accurately.

CleverTap evaluates campaign scores for each custom user event so you can measure your ad campaigns effectively.

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