AI/ML

Make Every Engagement an Opportunity With Machine Learning

The Stage is Set for Relationship Marketing At Scale. Are You Ready?

AI ML

Aggregate Customer Data from Online and Offline Sources

Your users live in a world of instant gratification, with immediate access to information. Break down silos to combine data from multiple sources – mobile phones, tablets, POS systems, smart TVs, and more. Process millions of data points and run advanced queries while users interact with the brand in real-time. Continuously enrich a single source-of-truth; thereby making your marketing strategies more intelligent.
online offline data sources
unified customer profile

Build Unified, Persistent 360° Customer Profiles

A unified customer database tracks customer interactions over time from all source systems to build rich user profiles with a 360° view of every user. User profiles are unified and persistent with behavioral and transactional data across data sources including demographic data (gender, age, location), website interactions, campaign visits, and transaction history. The more they interact with your brand, the deeper the customer insights.

Analyze Real-time Marketing Insights to Automate User Segmentation

Our advanced AI/ML capabilities provide relevant customer insights from our customer data platform and automate user segmentation to create targeted campaigns that drive revenue. Identify customer needs in real-time using unified user profiles to target your ideal customer segments. Trigger campaigns based on external events like retargeting high-value churned customers with personalized and relevant campaigns via social platforms.
automate user segmentation
user engagement strategy

Run a User-Centric Engagement Strategy

Create a data-driven approach to omnichannel customer engagement that brings context and personalization to the customer journey. Understand the campaigns and strategies that bring maximum impact – in real-time. Orchestrate marketing across engagement channels to provide a consistent user experience and messaging on every channel.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study