In this playbook, we’ve collected the experience of CMOs from across top mobile marketing organizations. What they’ve found is that by measuring the ability of campaigns to drive customer loyalty, their companies are able to maximize revenues. Learn about the tools used to improve user retention, and how mobile app usage impacts customer loyalty. Plus, grab their suggested roadmap for improving retention in your app.
Abhishek Dixit
Lead - E-commerce Omnichannel Strategy, 6th Street
Agata Bas
Director of Brand Experience, Mindvalley
Bindiya Bhatt
Director - Category Management, Myntra
Bolanle Abiodun
Head of Customer Experience, Jumia Nigeria
Deepali Naair
CMO, IBM India & South Asia
Aline K. Carranza
CRM & Engagement Manager, Albo
Dinesh Dua
Head - Customer Service, Tata Digital
Faisal Zaidi
Head of Corporate Communications & Government Relations, Property Finder
Gagan Singla
Chief Digital Officer, HDFC Securities
Himansh Rakheja
Product Strategy – Web Analytics & CRO, Jubilant FoodWorks Ltd.
Jasmeet Singh Gandhi
Head - Global BD, CleverTap
Maneesha B
Director, Head of Customer Experience and Customer Service, JD.ID
Ms. Sachini de Silva
Head of Upay - SDB Bank, Upay
Nidhi Hola
Head and Director of Marketing, Microsoft
Richa Parekh
Head - Digital Marketing, Aditya Birla Health Insurance Limited
Santosh Singh
Director of Product, Blibli.com
Somil Agrawal
Director - Marketing, India & GCC, MakeMyTrip
Sreekanth Chetlur
Head of Digital, PT Matahari Department Store Tbk
Sudipta Banerjee
Chief Product and Technology Officer, Wynk
Winsley Bangit
Chief Customer Officer, Mynt – Gcash
