Understand how your travel app engagement compares to your industry peers.
The travel industry has seen turbulent times as of late. Once COVID-era restrictions were lifted, massive pent-up demand overwhelmed an industry struggling to regain its equilibrium. As things settle, consumers will expect a certain level of stability and predictability and travel apps will do well to ensure their expectations are being met.
Benchmark data can help travel brands understand a changing marketplace and how consumers interact with a travel app. Comparative data equips marketers with the insights they need to create effective strategies for increasing engagement and retention.
