To fulfill its vision of inclusive digital commerce, DigiHaat wanted real-time customer understanding to drive communications that felt relevant, location-accurate, and aligned with intent.
We’ve been using CleverTap since DigiHaat’s inception, and it’s been foundational to our growth. When DigiHaat first went live on CleverTap, the immediate unlock was the ability to run targeted campaigns without engineering effort. However, CleverTap’s product analytics now shapes how we build and engage. For a startup where the team is small, CleverTap functions as infrastructure, not just a tool. Replacing it would mean rebuilding the operational muscle the team has built around it.”
DigiHaat is India’s own shopping app, a government-backed e-commerce marketplace built on the ONDC network and developed by Nirmit Bharat. The platform connects consumers with sellers across categories including groceries, mobility, food delivery, handicrafts, artisan products, and
Made-in-India brands, while promoting inclusive participation in India’s digital economy. As its catalog expanded nationwide, DigiHaat needed a powerful engagement engine to tap into unique buyer preferences while scaling operations effortlessly. 460,000+ Reachable Users | 41,800+ Daily App Launches | 1,559 Campaigns in Q1 2026
To fulfill its vision of inclusive digital commerce, DigiHaat wanted real-time customer understanding to drive communications that felt relevant, location-accurate, and aligned with intent.
DigiHaat sought to automate tailored, timely outreach. Manually pulling data for targeting took hours to days, a costly delay for a marketplace where purchase decisions happen in minutes.
DigiHaat uses CleverTap’s real-time visibility across the funnel to build segments for instantly actionable triggers. Users are segmented using past purchase behaviour, ONDC category codes, and intent signals like item additions to ensure every one of them receives highly relevant communication at the apt moment.The team monitors channel reachability prior to sending campaigns, minimizing wasted messages and keeping outreach precise across a base of 460,000+ reachable users.
Before CleverTap, personalized engagement required coordinating across tools. Now, with multi-step Journeys, DigiHaat can instantly ramp up tailored engagement, freeing the growth team to focus on strategic work. The results: abandoned cart journeys deliver 47% conversion in a competitive marketplace, onboarding drives 25% first purchase, and membership expiry achieves 24% renewal. Retention has strengthened, with M3 improving 33%. As logic and data deepen, Journeys will get more precise.
Every DigiHaat campaign is defined by rich, in-the-moment, customer know-how. For example, based on psychographic segments, morning vs. evening orderers are engaged precisely when intent peaks. A “Your Usual Time” initiative nudges 4-5 PM buyers right on schedule, turning routine into reliable re-orders. From campaigns that once took hours or days to 1,500 campaigns in a single quarter, DigiHaat has easily scaled hyper-personalization, powered by CleverTap.
DigiHaat unifies push, in-app, WhatsApp, and email on CleverTap, backed by targeting accuracy and automated fallback. Unsurprisingly, real-time channels lead. With 460,000+ reachable users and 41,800+ daily app launches, push drives DigiHaat’s highest volume of conversions. In-app messaging catches users already active, firing flash deals and referral prompts at the exact moment of intent, outperforming scheduled broadcasts. Frequency capping and mobile OS variants keep sends engaging.
DigiHaat uses CleverTap’s liquid tags to weave user properties, behavioural triggers, time-of-day, geography, and lifecycle stage into messages. New users get hyper-tailored onboarding, cart abandoners see the exact products they left behind, and renewal messages mention each user’s savings and benefits. State-level filtering keeps offers local. A/B testing then closes the loop, feeding back into Journeys, increasing CLM’s contribution to overall orders significantly in a year.
CleverTap enabled DigiHaat to build out its entire CLM function from the ground up. The segmentation and journey builder were intuitive enough to go from idea to live campaign quickly, which helped set up multiple omnichannel lifecycle journeys. The analytics helped the team to iterate fast and see what was actually moving the needle, driving CLM’s contribution to overall orders by 5x. Whenever support was needed, the CleverTap team was quick to help. It’s been a genuine growth partner for DigiHaat.”
DigiHaat has partnered with CleverTap to move from zero engagement infrastructure to running over 1,500 campaigns a quarter with a lean team. The new roadmap builds on that momentum. Next, the fast-growing startup will explore CleverTap’s Native Display and Recommendations capabilities, and plug in the full product catalog to deepen personalization hooks in line with organizational goals. DigiHaat also plans to put CleverTap’s advanced funnels and flows features to work, to understand in-depth how users actually behave.
