20+ Best Easter Marketing and Advertising Campaigns to Inspire Your Brand

Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to connect emotionally with customers. Seasonal spending spikes around Easter, with U.S. consumers expected to spend about $23.6 billion on Easter shopping in 2025.

This spring renewal holiday combines themes of renewal, pastel colors, and generosity, offering brands a creative canvas for Easter marketing promotions. Easter campaigns can tap into traditions like egg hunts, chocolate gifts, and family feasts, leveraging both emotional resonance and strong commercial momentum. With themes of rebirth and new beginnings, Easter is also a natural fit for spring product launches or refreshed branding. 

Brands in retail, food & beverage, fashion, and entertainment often run imaginative Easter promotions and storytelling-driven ads to stand out in this season. In this blog, we explore 23  standout Easter campaigns from diverse industries to inspire your own strategy.

Why Easter Marketing Matters 

Easter is an important commercial festival for brands to invest in their marketing strategy because of the following reasons:

1. Massive Seasonal Spending: Easter is one of the biggest retail moments of the year, with consumers expected to spend a total of $7.4 billion on food, $3.8 billion on gifts, and $3.3 billion on candy
   
2. Global Celebration Opportunity: In the UK alone, 72% of consumers bought Easter gifts compared to 68% a year before, contributing to an estimated £1.7 billion in Easter sales, making it a key seasonal window for brands worldwide.
   
3. Perfect for Renewals and Launches: Easter’s springtime symbolism of rebirth, refresh, and renewal aligns naturally with product launches, rebrands, and new collections.
   
4. Blend Storytelling with Promotions: Brands can combine heartfelt narratives of togetherness and renewal with timely offers, creating emotionally resonant campaigns that also drive measurable engagement.

15 Creative Easter Campaign Ideas for Marketers 

There are plenty of ways marketers can capture attention, delight audiences, and drive customer engagement during the festive season. Here’s a collection of creative ideas to inspire your next Easter campaign idea.

1. Promote Seasonal Easter Sales 

Seasonal sales tie into heightened buying intent while giving shoppers a reason to browse across categories.

Example: Bed Bath N’ Table runs a dedicated Easter sale page each year, featuring discounts on home décor, tableware, and porcelain tied to spring themes and easter bunnies. The clean, thematic web design uses soft pastels, Easter themed products, significant discounts of above 60%, and limited stock tags to boost conversions. The combination of red and white colors also provides a festive vibe.

Tips: Automate personalized reminders and abandoned-cart nudges during sale periods using an omnichannel journey orchestration tool like CleverTap to drive urgency and complete more purchases across digital touchpoints.

2. Provide an Easter Countdown

Countdowns inject urgency into the shopping experience, motivating users to act before time expires. They heighten anticipation and reduce procrastination in decision-making.

Example: Sorù Jewellery ran an email campaign featuring a dynamic countdown timer and message: “Easter Countdown – Unlock 25% off Earrings”. As Easter approached, each week had a different offer and code to apply at checkout, prompting users to check back or act quickly. The sense of scarcity and the unlocking mechanic increased clicks and conversions.

Tips: Embed real-time countdown timers in emails, push notifications, and in-app banners, trigger reminders just weeks before, and personalize unlock offers based on user segments. This orchestration amplifies urgency and boosts conversion.

3. Give Easter Discounts and Codes

Discount codes create instant urgency and reward engagement,  making them ideal for festive moments like Easter when shoppers are actively looking for deals.

Example: In the Pulp and Press Easter email campaign, the brand offered 25% off with code SPRING25. The message paired cheerful pastel visuals with clever wordplay of hop to it, and a clear call-to-action. This lighthearted, time-bound discount aims to re-engage lapsed customers and boost click-through rates during the holiday rush.

Tips: Use personalization and behavioral triggers to send targeted promo codes to segmented audiences, thus rewarding loyal customers, nudging dormant users, and driving conversions before the offer expires.

4. Provide Free Shipping

Free shipping removes a major barrier for online shoppers, especially for gift or floral purchases, making them more willing to complete the transaction.

Example: On Ferns N Petals’ Easter landing page, the brand promotes “Free Shipping” or complimentary delivery for certain gifts and floral arrangements during the Easter season. This messaging is front and center, helping reassure customers that added delivery cost won’t undercut the festive purchase.

Tips: Segment customers by location or cart value, and trigger targeted messages via push, SMS, or email, offering free shipping during Easter. Use journey orchestration to nudge users close to checkout with free shipping reminders. 

5. Provide Early Access to Easter Sale

Providing early access rewards loyal customers, builds exclusivity, and primes interest ahead of the full sale. It helps segment high-value shoppers and encourages earlier purchases

Example: Cultizm sent a targeted email titled Early Access to Our Easter Special inviting subscribers to shop the Easter collection and deals before the general public. The early-access period allowed recipients to browse and purchase while inventory was fresh, creating a VIP feel and driving early momentum.

Tips:  Use customer segmentation to identify VIPs, frequent shoppers, or engaged email subscribers, and give them early access codes or links. Automate follow-up messages when public access opens, nudge non-buyers to act sooner, and track conversion differences between early-access and general audiences.

6. Launch Themed Products with Pop-Culture Tie-In

Pop-culture tie-ins give added context, excitement, and often generate media interest. Releasing limited editions creates scarcity.

Example: Deliveroo released chocolate dragon eggs shaped after Game of Thrones dragon eggs during the show’s final season. They combined the Easter theme with the dragon egg-shaped candles with popular culture. The tie-in got fans excited, social media buzzed, and presales went quickly.

Tips: Segment fans of related media if you have data, personalize offers, launch themed products with limited availability, announce via multiple channels, and use urgency. Analytics will show how much incremental traffic or orders came from the tie-in.

7. Gamify with a Digital Egg Hunt

Games or hunts increase engagement, dwell time, and help gather leads. Interactive experiences also encourage sharing and virality.

Example: Moyu sent an email titled It’s Easter Egg Hunting Time! inviting subscribers to find hidden eggs across their website. Those who located the eggs received discounts or special offers. The gamified experience transformed browsing into an interactive quest, encouraging customers to explore deeper pages they might not’ve visited otherwise.

Tips: Build gamified experiences via email, website, or in-app hunts, trigger notifications for users who begin but haven’t finished, then send rewards or codes. CleverTap’s user journey mapping and behavior tracking help optimize where drop-offs occur and how to push completion.

Discover 12 Holiday Marketing Campaigns driving festive engagement and 24 Holiday Marketing Strategies powering conversions.

8. Participate in a Social Cause or Charity

Social causes bring emotional resonance, build goodwill, and often motivate customers to participate beyond the purely transactional.

Example: Krispy Kreme UK partnered with Fareshare in 2023. Customers donated unopened Easter eggs at Krispy Kreme stores, and in return got an Easter doughnut deal. It addressed food waste and inequality during the holiday, and generated positive PR and strong foot traffic.

Tips: Target customers who care about social causes, send personalized messages about the charity tie-in, integrate digital channels for donation drop-offs, follow up with thank you messages, and report impact to build trust and loyalty.

9. Conduct a Flash Sale

Flash sales tap into urgency and “fear of missing out” (FOMO), prompting buyers to act quickly rather than delay decisions.

Example: Rickshaw Recycle showcased their Easter collection via a limited-time flash sale on their website. During the promotional window, select products were heavily discounted or bundled with special perks. This short burst of activity can be amplified by email blasts and social media posts, driving spikes in traffic and fast conversions.

Tips: Orchestrate a multi-step flash sale campaign. Send pre-sale teasers, launch pushes, or emails at the start, then drop last-hour reminders. Target users who have browsed relevant categories with personalized incentives to drive rapid purchases during the Easter sprint.

Explore next: FOMO marketing strategies every brand can use to boost engagement.

10. Redesign Website for Easter Promotion

A seasonal website redesign reorients customers into the Easter mindset, increases dwell time, reinforces thematic relevance, and primes them to engage with Easter-specific content and offers.

Example: On its Easter landing page, Hersheyland transforms into a festive hub filled with pastel visuals, hidden Easter eggs to click, themed DIY basket ideas, recipes, and an interactive Easter egg hunt. Products are organized into different categories based on consumer intent, creating clear pathways to themed purchases.

Tips: Personalize hero banners or modules depending on user segments. Monitor click paths to see which themes perform best, then retarget users with focused offers or content.

Build personalized, real-time web journeys with CleverTap’s no-code Visual Editor.

11. Host an Easter Quiz

Quizzes encourage active participation, keep users engaged longer, and can educate or entertain while subtly promoting your brand or products.

Example: Twinkl published an interactive Easter trivia quiz on their site, inviting families to test their knowledge of Easter traditions, history, and fun facts. Users could answer questions, see their scores, and share results socially. This would keep visitors on the site, increase repeat visits, and amplify social shares among parents and kids.

Tips: Invite users to take the quiz, track participation and quiz scores, follow up with personalized offers or content based on quiz results, and re-engage users who started but didn’t finish the quiz.

12. Reward Loyalty Members

Rewarding loyalty members deepens brand affinity and motivates repeat purchases. When top customers feel recognized during seasonal campaigns, they’re more likely to spend and advocate.

Example: Hamleys’ Easter campaign spotlighted their loyalty members through an exclusive festive treat. The brand credited INR 300 to the accounts of loyalty members to buy Easter gifts for their loved ones. This offer was showcased in a vibrant Instagram reel that celebrated their VIPs. The playful tone and festive visuals created a sense of belonging, turning a simple reward into an emotional brand moment.

Tips: Segment loyal customers and trigger personalized rewards via push, WhatsApp, or email. Offer exclusive perks during festive moments to strengthen retention, increase purchase frequency, and make customers feel truly valued.

13. Bundle Offers and Products

Bundling products increases perceived value, simplifies purchase decisions, especially for gifts, and often raises the average order value.

Example: Walker’s launched an Easter Gift Box bundle targeting users wanting something other than chocolate eggs. The bundle paired Walker’s Shortbread’s suggested Easter gifts with selected hampers to suit every budget requirement.  This was paired with a 10% off voucher for first-time orders. It attracted consumers seeking a more sophisticated Easter gift, differentiating it from chocolate-centric offerings. 

Tips: Use past purchase data to identify customers who have bought gift items or premium non-candy groceries, then target them with bundle offers. Set up a journey by showing the bundle in email, following up with cart reminders, and suggesting bundles in product recommendation carousels.

14. Host an Online Giveaway

Giveaways generate buzz, lower acquisition costs, and motivate sharing. People love free products, especially tied to a holiday, and often participate just for the chance.

Example: Gymboree teamed up with Modern Sprout, Tender Leaf Toys, and Sugarfina for an Easter Basket Giveaway on Instagram. The post invited followers to like, comment, and tag friends for a chance to win a curated basket of goodies from multiple brands. This not only expanded reach through cross-brand promotion but also fostered community interaction and brand visibility.

Tips: Track engagement from giveaway announcements, retarget entrants with Easter follow-up offers, and nurture them into repeat buyers.

15. Share Easter Recipes

Recipe content adds value beyond pure selling by engaging customers with ideas and inspiration tied to your brand’s product context. It nurtures trust and keeps the brand top of mind even when promotions aren’t active.

Example: Better Homes & Gardens (BHG) sent an email titled 26 Delicious Easter Brunch Recipes That Dazzle, featuring a curated collection of Easter-themed brunch recipes, such as quiches, hot cross buns, egg dishes, etc.. The email includes attractive visuals, step-by-step instructions, and occasional product call-outs or ingredient links. Recipients engage with the content, click on recipes, and may buy associated products.

Tips: Segment users based on content interest, which may include recipes, food, or entertainment, and send recipe emails before Easter. Track which recipes get clicks and which lead to purchases, then follow up with relevant product offers or bundles. Use push or in-app triggers when a user views a recipe to offer related ingredients or cookware.

Best Easter Marketing & Advertising Campaigns

Easter marketing comes in all shapes and sizes, from playful social media campaigns to immersive in-store experiences, from FMCG brands to retail giants. 

In this roundup, we explore a diverse mix of creative Easter campaigns across industries and formats, showcasing how brands capture attention, engage audiences, and bring festive cheer to their Easter marketing strategies.

Example 1: Cadbury’s Worldwide Hide Egg Hunt

Cadbury’s innovative Worldwide Hide campaign turned the classic Easter egg hunt digital. Users could go online to hide a virtual Easter egg on Google Maps Street View, then challenge friends to find it. 

When the egg was found, Cadbury mailed a real chocolate egg to the winner. The campaign tapped into personal connections and Cadbury’s generosity theme. 

Takeaway: Gamify your Easter marketing to create shareable fun. A digital egg hunt, like this global scavenger game, encourages viral engagement and an emotional connection with your audience.

Example 2: Haribo’s Double Yolker Candy Hunt

Haribo’s “Hunt the Double Yolker” campaign gamified Easter through its product. The company released a limited-edition Starmix bag with rare double-yolk fried-egg gummy candies. Customers who found a double yolker won a family holiday, adding surprise and excitement to the purchase. This approach generated social buzz as fans shared pictures of their finds. 

**‘Egg’citing news alert!** Lucky ‘Double Yolkers’ are just waiting to be found in limited edition packs of Starmix! #HuntTheDoubleYolker and be in with a chance to #WIN a fun @forestholidays break

18+ UK & Ire, ‘chick’ out the t’s & c’s here: https://t.co/9WxTvN2bAw pic.twitter.com/DSlcXXF9iT

— HARIBO UK & IRELAND (@HariboUKI_) March 1, 2019

Takeaway: Inject fun and anticipation into product launches. Limited-run items with hidden bonus prizes create surprise, giving shoppers a reason to buy, share, and participate.

Example 3: Scandic Hotels’  Easter Fatigue Ad

Scandic Hotels ran a humorous Easter ad about holiday fatigue. The ad shows a man exhausted on a cozy hotel bed wearing a giant Easter chicken costume. The visual joke conveys that Easter family gatherings can be tiring, and the hotel is a welcome escape. This relatable spot used humor to position the offering of Scandic hotels

Takeaway: Inject humor into your Easter campaign to stand out. Funny, relatable ads, like poking fun at holiday stress, make your brand memorable and shareable.

Example 4: Asda’s Easter Ad

The 40-second TV ad transports two children into a whimsical Easter Bunny’s cottage, where they discover a variety of delightful Easter treats, from bunny-shaped crumpets to Pink hot cross buns and Extra Special chocolate eggs. This enchanting narrative not only showcases Asda’s extensive range of Easter products but also highlights its value offerings. 

Takeaway: By presenting a whimsical scenario of children exploring a magical Easter cottage, Asda captured attention and engaged audiences across various platforms. This approach not only entertained but also reinforced the brand’s value and quality offerings during the festive season.

Example 5: M&M’s Limited Easter Editions

Each Easter, M&M’s encourages fans to personalize their chocolate candies and enjoy the season with a playful twist. The campaign highlighted the personalization with three color theme, inviting shoppers to put all their M&M’S® chocolate candies in one basket, perfect for sharing, gifting, or creating colorful Easter displays.

These seasonal offerings focus on customization and festive fun, allowing fans to add names, messages, or mix colors, making each Easter treat unique

Takeaway: Launch holiday-specific products or packaging each year to create urgency and tradition. Limited-run Easter assortments or flavors keep the holiday top-of-mind and drive annual excitement.

Example 6: Snapchat’s AR Easter Egg Hunt

Snapchat’s Augmented Reality Easter Egg Hunt let users hunt millions of virtual eggs in the real world. The brand placed 1 million AR eggs on Snap Map across North America, viewable via the camera.  Users could collect eggs and earn points, with a leaderboard showing friends’ scores. The campaign blended digital and physical exploration, engaging both individuals and friend communities. 

Takeaway: Use AR and mobile tech to create interactive Easter experiences. An AR hunt or filter, like bunny ears, can drive engagement and social sharing.

Example 7: IKEA’s Flat-Pack Bunny

IKEA released a playful product for Easter, the “Vårkänsla” flat-pack cardboard bunny that customers assemble at home. This cheeky item was promoted via social media and PR, playing on IKEA’s flat-pack reputation while giving families an Easter decoration to build. It fit Easter into the brand’s identity with humor and reportedly went viral online. 

Takeaway: Find a creative brand-specific Easter spin. IKEA turned its flat-pack furniture into a bunny gag; you could do something similar to spark attention.

Example 8: Domino’s x Cadbury Creme Egg Cookie

Domino’s UK partnered with Cadbury for Easter 2024 to create a limited-edition Cadbury Creme Egg cookie. This warm cookie contains a whole oozy Creme Egg at its center. The promotion sold out quickly on release due to social buzz and limited supply. Social media was flooded with images of the cookies, showing how buzzworthy a cross-brand Easter treat can be. 

Takeaway: Use limited-time product collabs for Easter. A crossover treat by combining a beloved seasonal candy with a fun product creates FOMO and word-of-mouth. Unique, limited offers can sustain interest beyond the holiday.

How CleverTap Helps Brands Deliver Seasonal Campaigns Year-Round

CleverTap is an all-in-one customer engagement platform that helps marketers set up any campaign throughout the year. Its omnichannel orchestration capabilities and automated journey make it easier to deliver seasonal campaigns that drive results. 

Mentioned below are key features of the platform that make it possible.

1. Omnichannel Segmentation and Personalization: CleverTap lets you automatically segment your audience into holiday shoppers, loyal customers, or gift-givers based on past behavior. You can then send personalized Easter offers via email, push, SMS, WhatsApp, or in-app messages. For example, families who often buy treats can get targeted Easter discounts on sweets, while past purchasers of spring clothing see a preview of your new pastel collection.
   
2. Automated Journeys: Use CleverTap Journeys and campaign flows to set up multi-step Easter campaigns across channels. For instance, trigger an Easter promo email followed by a push reminder, or an abandoned-cart workflow that adds an Easter coupon. You can A/B test subject lines and messaging to see what resonates most.
   
3. Real-Time Triggers and Geofencing: Set up geo-targeted push notifications or SMS when users enter specific locations, e.g., near your retail stores, for last-minute Easter deals. Use real-time triggers for flash sales. Say you want to send a surprise 3-hour Easter deal to active app users at noon on Easter Saturday, automate it using CleverTap.
   
4. Behavioral Analytics and Cohorts: CleverTap’s analytics help you measure each campaign’s impact. Track how many users opened your Easter emails, how many redeemed coupons, and which products sold best. Analyze cohorts, e.g., new vs. returning shoppers, to see who was most engaged. These insights will inform your strategy for next Easter.
   
5. Loyalty and Rewards: With CleverTap, you can set up loyalty points and gamification in your app. For example, give extra points to users who complete Easter-themed actions, like playing an in-app egg hunt. This not only boosts engagement during the season but also builds habits for year-round growth.

By harnessing CleverTap’s segmentation, automation, and analytics, brands can run data-driven Easter campaigns at scale and then quickly iterate for other holidays, making seasonal marketing more effective year-round.

Celebrate Easter Through Bold Marketing

Easter is a powerful opportunity for brands to get creative and connect with customers. By blending holiday symbols, such as eggs, bunnies, and spring, with your unique products and offers, you can spark real engagement and sales. 

The campaigns detailed above range from digital egg hunts to humorous ads and charity initiatives. These show that there’s no single winning formula. Use the ideas and takeaways here to inspire your own Easter strategy. Personalize your messaging and measure the results. With smart storytelling and promotions, your Easter marketing can be both memorable and effective. By analyzing results and iterating, you can make each campaign stronger than the last. Plan ahead and let it guide your strategy for Easter and beyond. Book a demo with CleverTap today!