Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
You’re already bored of “AI sells,” “AI works,” and “AI is imminent.” In 2025, AI is what data was in the 2000s—if you don’t catch up, your business will most definitely be left behind. AI-powered marketing is projected to grow to $81.79 billion by 2027, the opportunities for creating real, personalized impact are noticeable.
To adopt AI is no longer innovative; it’s a necessity for growth in today’s hyper-personalized environments.
Beyond the usual use cases of AI embedded in current tools, the natural progression is to enable:
AI helps you make smarter decisions, but where can you use it? From improving ads and personalizing shopping experiences to orchestrating campaigns, predicting trends and boosting sales, AI can elevate your strategy in many ways. Let’s dive in!
AI in marketing leverages machine learning and advanced technologies to enhance efforts. It quickly analyzes large data sets, uncovers patterns, predicts customer behavior, and automates complex decisions. This saves time and lets marketers focus on creative strategy.
Wins with AI to Enable Efficient Marketing :
Today’s customers live in a reel-scrolling world of personalized engines and e-commerce apps recommending products. Personalization is non-negotiable now.
With tools like dynamic content creation and real-time campaign adjustments, AI ensures that every customer receives highly relevant messaging based on their current actions and browsing history.
Take Ajio, for instance. By leveraging AI, Ajio delivers dynamic, scalable customer experiences in real time. From what to communicate, cohortization, and message x product mapping, we believe in listening to customers’ intent and simplifying their mental load through assistive messaging.
This is where we have seen value in AI-based copy testing on CleverTap, AI-based creatives from tools for performance marketing, and user identity resolution. The next step for us is to close the loop for a cross-platform single view.
This focuses on tools using deterministic matching to achieve user identity resolution. It links identifiers like email addresses, phone numbers, device IDs, and user IDs across platforms. This creates a unified customer profile, connecting fragmented data into a single view of the user.
In an era of heightening privacy awareness, AI bridges the gap between personalization and data privacy compliance. It leverages first-party data, contextual signals, and predictive algorithms, ensuring compliance with laws while personalizing experiences without breaching privacy or alienating customers.
“With CleverTap, Ajio creates automated journeys across multiple touchpoints, providing personalized experiences for each user. This seamless approach ensures every interaction is relevant, contextual and timely. This drives deeper engagement and builds stronger customer loyalty.”
AI doesn’t just analyze past behaviors at an individual level. It processes large datasets at scale to accurately forecast future trends.
Take churn prediction as an example, where AI excels. Ajio uses AI to spot early signs of customer disengagement and acts proactively. Personalized, contextual incentives are offered to retain high-value customers.
This predictive capability helps anticipate customer needs, stay ahead of challenges, and ensure loyalty and ROI growth.
In today’s omnichannel world, understanding how touchpoints contribute to conversions is crucial but challenging. AI-powered attribution models solve this.
Unlike traditional models, they provide a contextual view of the customer journey across social media, email, and website interactions.
By factoring in sentiment, context, and weightage, AI offers a more accurate depiction of channel performance in driving conversions.
AI-powered chatbots and virtual assistants are transforming customer interactions by allowing brands to connect with customers on their preferred time, place, and channel. Conversational AI shifts the focus from brands “pushing” messages to letting customers pull attention when needed, revolutionizing marketing strategies.
By bridging the gap between convenience and personalization, Conversational AI is setting new standards for customer engagement.
How AI Drives Dynamic Optimization:
“As AI continues to reshape marketing strategies, platforms like CleverTap are enabling brands to unlock the true power of personalized engagement across channels. With deep data insights and real-time capabilities, marketers can build smarter, more effective campaigns that connect with customers wherever they are.”
Ready to integrate AI into your marketing strategy? Here’s how to get started:
Assess your marketing efforts: What are your objectives, target audience, and channels? This will help identify where AI can add the most value. Don’t treat AI as a “shiny new toy.” Instead, address existing challenges and explore how AI can solve them.
Pinpoint key areas where AI can drive significant improvements:
Avoid following the herd. Select tools that fit your scale, solve user pain points, and improve conversions, all while securing CFO approval. Start with pilot projects to test effectiveness, then scale as you see results.
AI needs continuous monitoring and optimization. Track KPIs like engagement rates, conversion metrics, and customer satisfaction. Use insights to refine AI models, optimize campaigns, and scale for greater results.
The future of marketing is undeniably powered by AI (until the next big tech wave arrives). It’s not just a tool; it’s a game-changer that can reshape every aspect of your strategy—from personalization and predictive analytics to omnichannel attribution. Embrace AI to elevate your marketing function like never before.
Don’t wait for the future—start harnessing the power of AI in your marketing strategy today.
Curious about making your festive rush a huge success? Join Shivani Tiwari, Head of Growth and Marketing at Ajio, and Mrinal Parekh, Senior Manager, Product Marketing at CleverTap.
