• CleverTap vs Others

    CleverTap does everything that Others do — and so much more!
    Find out how much more you get with our comprehensive retention and engagement platform.


    CT Others
    Unlimited profile & behavior history
    10 years of data lookback
    10,000 data points per user per month
    check cross
    Hyper responsive dashboards
    • Immediate data processing, post ingestion
    • Others have a 15-minute SLA
    check cross
    Segmentation
    • Real-time segmentation to track what users are doing right now and to push them to conversion
    • Others have a 30-minute SLA for ingestion and 3 hours for segment calculation
    check cross
    Pivots
    • Identify hidden patterns and hotspots in your data via tables and other data visualizations tools
    check cross
    Real Impact Dashboard
    • Long-term view of the impact of your engagement campaigns on business metrics
    check cross
    Lifecycle Optimizer
    • Understand customers in the context of defined lifecycle stages
    • View their progress from one stage to the next
    check cross
    Signed Call
    • Industry-first, in-app voice capability for secure and contextual communication with users
    check cross
    Bulletin campaigns
    • Notify users about key business events such as new product launches, item restocks, or new content
    check cross
    Reminder campaigns
    •Automatic, personalized reminder messages on specific dates, for bill payments, subscription renewals, etc.
    check cross
    RenderMax
    • Higher push notification delivery rates for Chinese OEMs without missing out on key elements like impression tracking, custom display properties & key-value pairs
    check cross
    Get a demo

    Get It Straight From the Source: What Our Customers Say About Us

    Our customers across industries rely on our platform to engage and retain their users. From our cutting-edge features to our attentive support, we strive to be a true partner to our customers’ success.

    jio
    Axis Bank
    MPL
    Dominos

    See what Marketers & Product Owners say about us on G2

    CleverTapOthers
    Mobile Optimized
    9.2 8.7
    A/B Testing
    9.6 8.9
    Manage Email Deliverability
    9.3 8.7
    Revenue Analytics
    9.3 8.4
    Online Behavior Tracking
    9.1 8.5
    Contextual Tracking
    9.8 8.9
    Rich Notifications
    9.1 8.4
    Recommendation Engine
    9.5 9.0
    Marketing Lead Database
    9.1 8.5
    Integrations
    9.0 8.5
    Overall Rating
    4.6/5 (386 reviews) 4.5/5 (361 reviews)

    Read CleverTap reviews on G2

    CleverTap Customers Span the Globe

    Thousands of brands in over 100 countries use our retention & growth platform to improve LTV and retention dramatically.

    Addressing some misconceptions about us

    analyticsAnalytics
    REALITY
    • We use the term ‘UTM visits’ instead of ‘UTM sessions.’ Details on source, medium, campaign, etc. are available.
    • Flows allow full analysis of user trajectories, along with the time taken to go through.
    MISCONCEPTION
    • Missing session and source tracking
    • Limited user path analysis prevents marketers from getting a granular understanding of user behavior
    focusFocus
    REALITY
    • We have 18 messaging channels: push, SMS, email, web, WhatsApp, in-app, Facebook and Google ads, and more.
      • We offer
      • Product Experiences for multiple app experiences
      • Recommendations for predictive suggestions & more
    MISCONCEPTION
    • Focuses on mobile engagements
    • Mobile-centric yet fails to support deeper use cases around app personalization
    deliveryDelivery Rates
    REALITY
    • With RenderMax, push render rates have skyrocketed to 85%. - Shankar Krishnamurthy, BetterHalf
    • We provide full email consulting with regular benchmark reports. E.g. Ixigo Achieved Open Rates of 54%
    MISCONCEPTION
    • Lack of evidence around proven successful push delivery rates
    • Lacks end-to-end email infrastructure support, affecting inbox placement rates
    scalablityScalability
    REALITY
    • We’re integrated with leading Analytics, CDP, and Cloud Solutions in a bi-directional way and offer role-based control
    • Testimonials from brands like Jio (during IPL!) and Meesho demonstrate our scalability
    MISCONCEPTION
    • Missing enterprise-ready features like critical third-party integrations and cross team collaboration
    • Delays in dashboard load time
    AIAI
    REALITY
      With our AI you can
    • Send real-time product recommendations to every customer
    • Determine which journey to send your users in real time
    • use AI-driven predictions to identify intent-based segments
    MISCONCEPTION
    • AI is largely limited to identifying the best time to engage a customer
    scalablityPricing
    REALITY
    • Transparent MAU based pricing with Unlimited Data Points
    • Predictable budgeting- no unexpected overages
    • Easy to educate internal teams to ensure operational compliance
    MISCONCEPTION
    • Unpredictable data-points based pricing
    • Limits usage and difficult to keep track of expenses
    • Results in overages making budgeting difficult

    Try the All-In-One Customer Engagement Platform

    Want to retain customers and grow lifetime value?