Customers switch between channels and devices at a whim, based on a variety of criteria such as the complexity of a service task or the scenario they find themselves in. Few organisations, however, understand how to tackle this strategic challenge or how to effectively build the right customer experiences through Omni-Channel Approach.
This masterclass introduces a new practical method to providing personalized, low-effort, multi-channel consumer experiences. Design principles are focused on how consumers behave as individuals and what they anticipate from core service experiences.
Meraj Siddiqui
AVP – Digital Transformation, Logicserve Digital
Jay Dalvi
Product Expert, CleverTap
