Webinar

Webinar: Level Up: Lessons in User Retention from the Gaming Industry

Expanding by 26% per year, mobile gaming is expected to reach $91 billion by 2021.Publishers prioritize installs, but in a market where 75% of users uninstall an app within 7 days, that’s not enough. In this webinar, Peggy Anne Salz will discuss what drives user “lapse” and new ways you can harness customer journeys to improve retention. Learn how fantasy sports game Dream 11 rocketed retention rates 5X by re-engaging 70% of its inactive users.

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Agenda

In the Webinar, we will explore

  • Key performance metrics for Gaming apps
  • How to segment users based on behavior and mapping user journeys
  • Fixes on improving retention via engagement

Speakers

Thiago Monteiro

Thiago Monteiro

Director – Growth, Peak Labs

Working in digital and mobile marketing for more than seven years, Thiago has vast experience in multiple disciplines of paid media, ranging from display and paid search to social paid advertising. He now directs the Growth team at Peak, where he is responsible for acquiring and retaining hundreds of thousands of subscribers every month while reaching ambitious financial goals.

Peggy Salz

Peggy Salz

Mobile Analyst

Chief analyst and founder of MobileGroove, a top destination for analysis, custom research, and strategic content marketing to the global mobile industry, Peggy is a mobile industry expert who has earned a reputation as a top Mobile Analyst at VentureBeat and Content Marketing Strategist. She is also a nine-time author and frequently writes for Forbes, Harvard Biz, and many more.

Malay Harsh

Malay Harsh

Director – Marketing

Malay is a startup growth specialist with over 11 years of diverse marketing experience ranging from the domains of Steel to EdTech. He has built businesses to scale working with top brands like Simplilearn and IEEE. He leads the Customer and Solution Marketing functions at CleverTap. He is also a technology enthusiast and evangelist

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