A/B Testing for Mobile Apps

Quickly experiment, learn and optimize your mobile app strategies

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Mobile A/B Test

Create the Perfect User Experience

Run experiments where different versions of the output are shown to the audience and statistical analysis is used to evaluate which variation is most likely to achieve the desired objective.

Mobile A/B testing and data-driven marketing go hand-in-hand. Be confident about your business decisions by running tests that help bring intuition and data together.
AB Testing

Improve your users’
mobile experience

Mobile A/B product testing is an ongoing process. Analyze your users, understand their motivations to use your product, build those experiences that matter the most and evaluate the KPIs to keep creating more value. Designing, building and testing mobile apps has never been easier.

Experiment with your mobile
marketing strategies

Marketing is all about having the right conversations. Send multiple versions of the same message and see which version resonates the most with your target audience. Optimal marketing tactics based on mobile A/B tests are bound to significantly move the needle on your primary performance metrics.

unified customer profile

Set up your hypothesis

Should you send messages to your target segment of users between 18-30 years of age at 10 a.m. or 5 p.m? Are certain industries more likely to warm up to emojis? Are users using Feature A more than Feature B? How would your CTRs change on Android vs iOS?

Whether it is feature development or user engagement, what separates success from failure is the ability to provide the right feature or the right message to the right audience. CleverTap helps you to quickly set up your hypothesis and easily modify parameters that are most likely to provide favorable results. You can choose the age group, location, device type, time of delivery and much more.

Test your hypothesis

Testing variations of the same message shouldn’t be a difficult or time-consuming process. Experimentation is the core to innovation. Your users are evolving. And so should you.

CleverTap gives you the ability to have access to customer feedback in real-time by making them an extension of your product development efforts and marketing strategy. With mobile A/B testing, you can compare up to three different versions of a message for any campaign and use them to get feedback on features or new marketing tactics.
online offline data sources
unified customer profile

Pick a winner

Instantaneously see which features or products or messages are resonating with your customers. Decide how to tweak your future roadmap or how many dollars to spend on your next marketing campaign and build a long-term valuable relationship with your users. Winner takes all!

Experiment with Live User Segments (Triggered)

Trigger messages to Live User Segments when a user’s current activity matches the criteria you’ve selected. For example: send a message when the user has completed a booking or purchase. Now watch the results as they happen in real-time.

Experiment with Past Behavior Segments

Analyze campaigns sent to Past Behavior Segments (grouping of users based on what they have done in the past). Launch a mobile A/B test to a percentage of your target audience or send out an absolute number of messages. We will deliver the variants equally to the test audience and you can sit back and see the results.

Split Delivery

Don’t want to pick a winner? That’s OK. Some use cases require you to send multiple variants of a message to your entire target audience without picking a winner. With Split Delivery you choose what percentage of your target audience receives which variant and we will deliver accordingly.

Deliver to a Subset of Target Audience

Need to send a message to just a subset your target audience? For example: Send a limited offer of a fixed number of coupon codes. If the total reach for your campaign exceeds the number of coupon codes you distribute, limit number of users who will receive the message to exactly the number of coupons you wish to distribute.

Share Knowledge

Resources to Drive Growth

See all Resources
Whitepaper
From Prime Time to Anytime: Proven Tips to Win the OTT Battle
Read More Engagement
Podcast
Mobile Marketing That Builds Customer Lifetime Value
Listen Now Growth Marketing
Case Study
How SonyLIV Increased Conversions By 16%
Read More Engagement
Webinar
How User Intent Aligns Marketing Results to Business Outcomes
View More Growth Marketing