What is AB testing in mobile?

A simple way to define A/B testing is you make a change in one element of your app’s UI or marketing and compare it to a version where that one element did not change. An element can be a UI adjustment, CTA button, a chunk of text, an image, etc. Then compare the data to see which version is more effective. For example, pitting one push notification CTA against another in order to quantify which leads to a more effective user response.

How do you Ab test on apps?

A/B test elements of your mobile app experience by changing an element in your app’s UI or marketing and comparing the results with a version where that element did not change. For example, comparing one push notification CTA against another to determine which results in a better user response. For mobile apps, common A/B tests include UI elements, CTA buttons, marketing copy, design assets, etc.

Mobile A/B Testing

Experiment & test anything

Use the drag-and-drop visual editor to test variations of complex logic through a dashboard without additional development time.

Rich text

Change fonts, text size, color, location, and other variables

Images

Swap out banners, product photos, and more

Layouts

Rearrange widgets and other UI elements

Dynamic variables

Test complex logic such as link destinations, carousel speed, or image callout tags

Hypothesis testing in four easy steps

Key benefits

Fewer app store submissions

Save hours of developer time and make fewer App Store submissions
User-level experiments

Use data to determine the best new features, user flows, and campaigns
Improve user experiences

Improve customer lifetime value and increase retention with an optimized app design