New marketing rules

Join our Growth Series Masterclass on February 23 – 25 and discover how top leaders at Adjust, AppTweak, and CleverTap are reimagining acquisition, engagement, retention and monetization for 2021.

February 23, 24, 25

Learn the Growth Secrets Driving Success for Today’s Winning Brands

In this 3-day Growth Series Masterclass, you’ll learn:

  • The Marketing Mix model: maximizing growth marketing channels vs. optimizing budget
  • How to increase your app’s visibility and boost organic downloads
  • How to drive analytics to improve engagement and fuel monetization

These top growth professionals will address the challenges they’re overcoming and the strategies they’re using to succeed

Join Us

Growth Series Masterclass

Find the full program here

Feb 23, 2021 | 11:00 AM PDT

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Customer Acquisition

Winning Strategies for Mobile App Marketing: Lessons from 2020 for 2021

    Key learnings:

  • New trends and data points around customer behaviour from 2020
  • Channels that will continue to deliver on ROI for marketers across the digital world
  • Leveraging marketing automation and fraud protection solutions for your user acquisition
  • Anticipated changes in customer behaviour and planning better for 2021
Ling Shi

JenienClient Success Manager – US, East Coast Lead

Jenien is an advertising professional with over 9 years of experience in consultative sales and partnerships. During her time at Adjust, she has worked with mobile marketing teams across a variety of verticals to achieve both short and long term goals in Fraud Prevention, Audience Building, Mobile Measurement, and Automation.

Adam Hadi VP of Marketing

Adam Hadi is the VP of Marketing at Current, a leading U.S. challenger bank serving Americans overlooked by traditional banks. Prior to leading marketing at Current, he was VP of Marketing at Quidd (acquired by Animoca), head of marketing at DRAFT (acquired by Paddy Power Betfair) and lead user acquisition at Topps Digital after spending several years as an economist for the Bureau of Labor Statistics.

Feb 24, 2021 | 11:00 AM PDT

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New Growth Opportunities

Build your ASO Strategy from 0 to 100.

    Key learnings:

  • How ASO can be incorporated in your App-Marketing Strategy.
  • How competition can be mapped and untapped opportunities be recognized.
  • How marketing spends on downloads and visibility can be monitored.
  • How does ASO help you win the long term organic downloads goal.
Simon Thilay

Simon Thilay Head of ASO at AppTweak

Simon is Head of ASO at AppTweak, helping apps boost their visibility and downloads. He’s passionate about new technologies, growth organizations, and inline speed skating. At AppTweak, he works with top clients on ASO consulting projects and more.

Feb 25, 2021 | 11:00 AM PDT

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Engagement, Retention and Monetization

Supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns.

    Key learnings:

  • Using advanced analytics to uncover monetization opportunities
  • Types of campaigns you should automate to drive engagement and save you time
  • Lifecycle optimization to take you from activation to repeat purchase
  • Tap into dormant and churned users for new monetization opportunities
McKenzie

Mckenzie Davis CleverTap Expert, NAM

McKenzie is a Customer Success Manager at CleverTap. She has over 5 years of experience in helping customers from startups to enterprise level in the marketing & public relations industries achieve their business goals. In her current role she works closely with CleverTap’s NAM customers to understand their key use cases & goals and ultimately help them drive retention, monetization, and engagement.

John Spottiswood COO at Jerry.ai

John is helping consumers save thousands on their car, home & renters insurance as the COO of Jerry.ai. Prior to Jerry.ai, he has been instrumental in the growth of a number of technologyfirms including Match.Com, LendingClub, DemandTec, QuinStreet, and Inflection. Johnreceived his MBA from HBS in 1994.

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